This eBook will explore three major pieces of scientific research that can help you better understand how the way product choices are presented and impact people's brains and behavior.
Published By: NCM Fathom
Published Date: Feb 23, 2010
The same elements of powerful storytelling that captivate us in our everyday lives can benefit companies and their brands. NCM Fathom's white paper explores how businesses can tell their story to engage audiences, build brand preference and loyalty and deliver results that meet objectives. Bold companies like Kleenex and Siemens have shared their brand's story with customers and employees in cinemas nationwide. Download the white paper to learn more.
Forrester evaluated 11 leading Web content management (WCM) vendors across 190 external site content management and delivery criteria and found that European vendor SDL Tridion has established clear leadership in enabling organizations to manage and deliver persuasive content customer experiences. SDL Tridion excels in personalization and multisite and multi-language functionality.
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
The August 2010 report 'Gartner Magic Quadrant for Web Content Management' has positioned SDL as a leader in Web Content Management (WCM). See how Web Content Management vendors were rated based on "Completeness of vision" and "Ability to Execute".
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
Published By: Balihoo
Published Date: Apr 29, 2010
As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals.
Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.
This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.
Companies emerging from the recent economic downturn must stay competitive, maintain cost reductions and support virtual workplaces for employees while improving communication between Marketing and Sales. Sound like a tall order?
For 2010 and beyond, research firm Frost & Sullivan sees Web conferencing as a key catalyst for improving business processes by facilitating remote group decision-making and action. This paradigm shift repositions web conferencing as a strategic tool, not only an email or travel substitute.
A webinar is more than just an isolated event. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications. iLinc for Webinars puts you in control of the entire process, dramatically reducing effort as well as errors.
Webinars are more than just isolated events - they are powerful, tactical tools for executing Marketing and Sales strategies. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications.
Published By: Airfoil PR
Published Date: Apr 21, 2010
In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
This new 1080 Group white paper explores the 7 critical mistakes made when presenting online and how to avoid them. The paper also includes a handy preparation checklist for presenters.
Enabling people to register using an existing identity from Facebook, Twitter, Yahoo,
or other provider is one of the most powerful registration tools to emerge in the last
few years. Registering people through an established online identity not only
streamlines the registration process but also gives your business a head start on
building deeper relationships with them.
Published By: Senn Delaney
Published Date: Aug 21, 2008
Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.
Published By: Polycom, Inc
Published Date: Jun 18, 2009
In today's tough economy, Polycom cut more than $7 million in operating expenses all while increasing collaboration, heightening productivity and streamlining business processes. See how we did it.
This paper describes how Adobe sees the UC technology developing, and how you can start taking advantage of the benefits today in regards to web conferencing. Share this paper with your IT departments.
