A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful.
Read the guide to discover key ways to improve your analytics program, including:
• How to deal with your stakeholders
• How to set your analytics priorities
• How to reap the rewards of change
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can:
• Implement advanced segmentation strategies
• Make the most of marketing attribution
• Build models for predictive analysis
IBM SPSS Modeler is a powerful, versatile data and text analytics workbench. Learn how you can build accurate predictive models quickly and intuitively, without programming. So you can use data to understand the current state of your organization and get a view into the future.
View this webinar to learn what the experts are saying about the current state of digital analytics and hear why not upgrading is a threat to your business. James McCormack of Forrester will detail what steps you need to take now.
Join IBM and partner Zementis in this webcast to hear how Predictive Model Markup Language (PMML), an industry standard, is helping solve business obstacles and enabling users to:
- Drive timely and relevant insights via in-line predictive analytics
- Score thousands of data records per second, scaling with business needs to enable instantaneous decisions
- Improve performance and cost efficiency by reducing or eliminating movement data off-platform to conduct analysis
Join us for a complimentary webinar with Mark Simmonds, IBM big data IT Architect who will talk with leading analyst Mike Ferguson of Intelligent Business Strategies about the current fraud landscape. They will discuss the business impact of fraud, how to develop a fraud-protection strategy and how IBM z Systems analytics solutions and predictive models can dramatically reduce your risk exposure and loss from fraud.
Apache Spark hit the scene in 2014 and has grown to be the most popular software project in the history of Open Source. Attend this webinar and learn more about;
-What is Apache Spark?
-Why, is it so popular?
-Why is it important to you and your organization?
Apache Spark is allowing companies to drive innovative ways to compete using one of the most valuable assets in the 21st century, Data! Apache Spark is the fastest growing framework for powering Big Data Analytics today and for the future. Register to attend this webcast and learn more.
Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success.
This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
Published By: CrownPeak
Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
Networked business models are the wave of the future as we extend collaboration, knowledge sharing and networking beyond the corporate firewall to customers, partners and suppliers. Focusing resources on optimizing your relationships with these stakeholders can make you more resilient and adaptive to shifts in the market.
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user.
Interactive online webinars have emerged as the gold standard in B2B marketing.
This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "
Think of the self-service things you use in a day. Gas pumps. ATMs. Online apps for shopping. They’re convenient and easy to use. People choose what they want, when they want – without involving others in their minute-to-minute decisions. What if your organization could treat data discovery and analytics the same way?
SAS has combined two of its visual solutions to do just that. SAS Visual Analytics and SAS Visual Statistics share the same web-based interface to provide self-service data exploration and easy-to-use interactive predictive analytics in a collaborative environment. This white paper takes a look at this convergence and outlines how these products can be used together so that everyone, even nontechnical users, can investigate data on their own, create analytical models and uncover new insights that drive competitive differentiation. Your analytics journey just got a lot easier.
With modern IT infrastructures an intricate web of interdependencies, uncovering the total IT environment, including the logical relationships between physical, virtual and cloud elements, has never been more important—or more complex. This white paper discusses how IBM’s analytics for logical dependency mapping, ALDM, reengineers the IT discovery process to provide a more complete and accurate view of the IT infrastructure.
Published By: Clicktale
Published Date: Oct 14, 2015
As marketers, we rely on metrics to measure our success or failure. But how effective are traditional analytics? When metrics can’t see beyond the mouse click, how can we understand what the people behind the screen are experiencing? How can we know what happened before the click, or what happens after? ClickTale’s newest eBook will show you how Digital Customer Experience metrics help you look past the numbers, and understand what your customers and visitors are really experiencing on your website. Download Digital Customer Experience Metrics: Uncovering the Behavior behind the Numbers now, and start turning metrics into actionable understanding!
Published By: Clicktale
Published Date: Oct 27, 2015
Forms can make or break your business goals. How do yours stack up? In our newest e-book, How Forms Can Confuse, Confound and Chase Your Customers Away, we take a look at some common form pitfalls. Check it out!