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Results 1 - 25 of 70 matches |
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Marketing Communications with a Return on Human Capital |
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Gain a perspective on three key trends that make the marketer's environment increasingly more challenging, change the way marketers work, generate more volume and complexity for marketing managers, and introduce additional communications challenges. Discover a variety of business case and case study information which can help maximize the productivity of marketing teams.
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Drive Down Marketing Costs as a Percentage of Revenue |
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Philips Healthcare is one of the world's leading healthcare companies with an in-house marketing communications organization of 100 employees spread across the Americas, Europe and Asia. Learn how Philips Healthcare was able to provide their marketing group with greater financial transparency, improved accountability, and better productivity, ultimately driving down marketing costs as a percentage of revenue.
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How to Improve Marketing Management Process to Increase Visibility of Marketing Work |
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Pennsylvania Hospital, the nations first, was founded in 1751 by Benjamin Franklin and Dr. Thomas Bond, and, in 2007, U.S. News and World Report called this modern day health care system One of Americas Best Hospitals. Learn how this award-winning healthcare organization has improved marketing management processes, increases the visibility of marketing work to executives, and rationalizes project staff and budgets.
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Create Relevant Campaigns Using Behavioral Analytics |
| By : Bronto |
Published Date: Aug 21, 2009 |
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As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
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Create Relevant Campaigns Using Behavioral Analytics |
| By : Bronto |
Published Date: Aug 21, 2009 |
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As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
Download Now
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Do You Need Integrated Marketing? |
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Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
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Mixing PR Goals with Measures - a Measurement Matrix |
| By : VMS |
Published Date: Jul 31, 2009 |
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One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
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Newfound impact of PR on advertising |
| By : VMS |
Published Date: Jul 31, 2009 |
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In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
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Exploiting Behavioral Analytics Throughout Internet Sites |
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Learn how you can get new website visitors, keep current traffic, and grow online ad and transaction revenues with behavioral analytics. Read case studies detailing how content and e‐commerce sites are leveraging behavioral analytics to drive monetization, and how behavioral analytics supercharges your web analytics data. Learn more today!
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Exploiting Behavioral Analytics Throughout Internet Sites |
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Learn how you can get new website visitors, keep current traffic, and grow online ad and transaction revenues with behavioral analytics. Read case studies detailing how content and e‐commerce sites are leveraging behavioral analytics to drive monetization, and how behavioral analytics supercharges your web analytics data. Learn more today!
Download Now
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Accelerating Online Business Insights |
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Simple web traffic volume and conversion metrics are no longer good enough. You need to know what visitors are doing on your website and how to react NOW. Learn how you can find monetizable insights in your web analytics data and how you can make data-driven decisions that quickly impact revenue, traffic, and stickiness. Understand why your current analytics system isn’t suited to online data analysis, why time is your enemy like never before, and why “train-of-though” analysis is critical to your online business success.
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Accelerating Online Business Insights |
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Simple web traffic volume and conversion metrics are no longer good enough. You need to know what visitors are doing on your website and how to react NOW. Learn how you can find monetizable insights in your web analytics data and how you can make data-driven decisions that quickly impact revenue, traffic, and stickiness. Understand why your current analytics system isn’t suited to online data analysis, why time is your enemy like never before, and why “train-of-though” analysis is critical to your online business success.
Download Now
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Using Market Research Data to Understand your Target Consumers and How to Reach Them |
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A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
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Using Market Research Data to Understand your Target Consumers and How to Reach Them |
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A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
Download Now
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Results 1 - 25 of 70 matches |
Sort Results By : Published Date | Title | Company name |
