eMarketingPapers
Home
About Us
List Your Papers
    

Add Research

Get your company's research in the hands of targeted business professionals.

Web Analytics

Results 126 - 150 of 304Sort Results By: Published Date | Title | Company Name
White Paper Published By: Radian6     Published Date: Feb 17, 2012
With this ebook, you will have what you need to get started so you can go forth and measure!
Tags : 
radian6, marketing, social media, customer service, public relations
    
Radian6
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
Tags : 
hospitality, travel, software, consumer electronics, restaurants
    
Zuberance
White Paper Published By: IBM Unica     Published Date: Feb 09, 2012
Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
Tags : 
ibm, real-time, marketing, customer satisfaction, response rates
    
IBM Unica
White Paper Published By: IBM Unica     Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
Tags : 
ibm, web analytics, data analytics, customer engagement, data management
    
IBM Unica
Case Study Published By: IBM Unica     Published Date: Feb 09, 2012
Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.
Tags : 
cmo, ibm, marketing, chief marketing officer study, c-suite
    
IBM Unica
White Paper Published By: Balihoo     Published Date: Feb 03, 2012
This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.
Tags : 
balihoo, marketing, local channels, branding, co-op marketing
    
Balihoo
White Paper Published By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
Tags : 
balihoo, marketing, local websites, marketing roi, local search
    
Balihoo
White Paper Published By: Kaon     Published Date: Feb 01, 2012
Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.
Tags : 
cmo, ipad, 3d products, virtual products, interactive products
    
Kaon
White Paper Published By: Gleanster     Published Date: Jan 18, 2012
This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.
Tags : 
gleanster, marketing, marketing automation, software, automation software
    
Gleanster
White Paper Published By: Eloqua     Published Date: Jan 13, 2012
Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.
Tags : 
email deliverability, email privacy, privacy and deliverability, email marketing, marketing automation
    
Eloqua
White Paper Published By: Eloqua     Published Date: Jan 13, 2012
An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.
Tags : 
marketing measurement, revenue performance, marketing analytics, marketing revenue, marketing automation
    
Eloqua
Webinar Published By: Interactive Intelligence     Published Date: Jan 12, 2012
Join us for this web event where featured Forrester Research principal analyst, Art Schoeller and Interactive Intelligence senior vice president, Joe Staples will discuss these topics and help you be ready to take the best advantage of the upcoming year and the contribution your contact center can make to the success of your business.
Tags : 
interactive, marketing, trends, marketing analytics, interactive marketing
    
Interactive Intelligence
White Paper Published By: Tealium     Published Date: Dec 15, 2011
Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.
Tags : 
tag management, tag management system, universal tag, container tag, pixel management
    
Tealium
White Paper Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
Tags : 
marketing automation, local marketing automation, local web, branding, channel marketing
    
Balihoo
White Paper Published By: Balihoo     Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
Tags : 
marketing automation, local marketing automation, local web, branding, channel marketing
    
Balihoo
White Paper Published By: Tealium     Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
Tags : 
tag management, tag management system, universal tag, container tag, pixel management
    
Tealium
White Paper Published By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Tags : 
digital marketing, digital, marketing, google analytics, metrics
    
Google
Webinar Published By: Oracle     Published Date: Dec 14, 2011
Hear a panel of sales and marketing thought leaders discuss how improving sales and marketing alignment can positively impact your business.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 26 pages and is based on the experiences of 319 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 47 technology solution providers.
Tags : 
gleanster, marketing, email marketing, personalization, b2b
    
Gleanster
White Paper Published By: Oracle     Published Date: Dec 13, 2011
Download this white paper to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
Webinar Published By: Oracle     Published Date: Dec 13, 2011
Find out how Oracle On Demand provides all of the business features that users need plus the instant gratification they demand
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: NCM Fathom     Published Date: Dec 09, 2011
Like a game of chess, content creation requires strategy. This eBook is not designed with the goal of teaching you how to play safe. It is designed to help you achieve significant wins with content that engages your audience.
Tags : 
fathom, business, b2b, content creation, marketing
    
NCM Fathom
Webinar Published By: SeeWhy     Published Date: Nov 28, 2011
Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.
Tags : 
seewhy, marketing, email, email address, promotional emails
    
SeeWhy
Case Study Published By: iKnowtion     Published Date: Nov 17, 2011
Find out ways to understand the online and offline behavior customers and other impacts associated with this company's online marketing efforts.
Tags : 
customer intelligence, behavioral analysis, customer analytics, channel optimization, iknowtion
    
iKnowtion
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13    Next    End
Search Research Library