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Results 151 - 175 of 283Sort Results By: Published Date | Title | Company Name
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
Tags : 
ibm, unica, marketing trends, annual survey, social media trends
    
IBM Unica
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
Tags : 
ibm, unica, marketing, data-into-action, contact management
    
IBM Unica
White Paper Published By: Marketo     Published Date: Aug 16, 2011
Do you know what profits a 10% increase in your marketing budget would generate? Forty-four percent of qualified marketers have no idea. This guide will help you calculate just that, and so much more!
Tags : 
marketo, marketing metrics, marketing roi, marketing profits, marketing
    
Marketo
White Paper Published By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
Tags : 
webtrends, multi-channel marketing, website analytics, business intelligence, crm
    
Webtrends
White Paper Published By: IBM Software     Published Date: Aug 02, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
Tags : 
ibm, business analytics, data analytics, customer behavior, business intelligence
    
IBM Software
White Paper Published By: Lyris, Inc.     Published Date: Jul 01, 2011
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
Tags : 
lyris™, email marketing services, marketing software, email value proposition, evp
    
Lyris, Inc.
Webinar Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
Tags : 
webtrends, cmo, digital marketing, process, partnerships
    
Webtrends
White Paper Published By: IBM Software     Published Date: May 24, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
Tags : 
ibm, business analytics, data analytics, customer behavior, business intelligence
    
IBM Software
White Paper Published By: IBM Software     Published Date: May 24, 2011
This white paper will explore the practical applications of performance management and business analytics.
Tags : 
ibm, business analytics, data analysis, performance management, customer
    
IBM Software
White Paper Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Tags : 
adobe, cmo, digital marketing, organization transformation, chief marketing officer
    
Adobe Systems, Inc.
White Paper Published By: Topica     Published Date: May 12, 2011
We've broken down the 101 ways into 4 categories: Sign up URL placement, Advertisement Ideas, Promotional Ideas, and Getting Involved. Use a couple or use them all, but any are sure to add subscribers to your e-mail list!
Tags : 
beginning email marketing, email marketing lists, marketing lists, advertisement ideas, website optimization
    
Topica
White Paper Published By: Topica     Published Date: May 12, 2011
This whitepaper will look into the areas of cost, time and reliability to prove in a simple manner that the benefits of outsourcing a company's email marketing outweigh those of starting an in-house solution.
Tags : 
topica, email marketing, email marketing help, email marketing for businesses, choosing an esp
    
Topica
White Paper Published By: SDL Web Content Management Solutions     Published Date: Apr 25, 2011
Read this complimentary market report and learn why the "C" in WCM no longer stands for just content.
Tags : 
forrester, web content management, wcm, content, context
    
SDL Web Content Management Solutions
White Paper Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
Tags : 
lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy
    
Amadesa
White Paper Published By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
Tags : 
quality business data, jigsaw, marketing campaign, sales, lead data
    
Jigsaw
White Paper Published By: InfusionSoft     Published Date: Apr 07, 2011
We've created "The Edge of Success" to give you the tools to grow your business the right way.
Tags : 
sales, clate mask, business success, small business owner, infusionsoft
    
InfusionSoft
White Paper Published By: Jigsaw     Published Date: Apr 07, 2011
Do you feel like you are rolling the dice every time you buy a new prospect list? How do you know that the money you spend on a new list is a good investment or not?
Tags : 
jigsaw, gen, business data, awareness, leads
    
Jigsaw
White Paper Published By: Tealeaf     Published Date: Mar 31, 2011
Do you let the customer abandon and hope they have a better experience the next time they visit your site (assuming they return)?
Tags : 
tealeaf, cem solutions, real-time customer recovery, remarketing, web analytics
    
Tealeaf
Case Study Published By: Tealeaf     Published Date: Mar 31, 2011
Innovative travel companies have established competitive advantage by focusing on their customers. The ability to tie together customer feedback with actual site experiences will take your optimization efforts to the next level.
Tags : 
tealeaf, opinionlab, customer experience optimization, web analytics, customer experience/engagement
    
Tealeaf
White Paper Published By: Tealeaf     Published Date: Mar 31, 2011
Given the increasing importance of connected channels to nearly all businesses and government functions, it is no wonder that analysis of these channels is getting more attention.
Tags : 
tealeaf, advanced site optimization, web analytics, digital analysis application, analytics intelligence
    
Tealeaf
White Paper Published By: Marketo     Published Date: Feb 17, 2011
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.
Tags : 
marketo, marketing automation, roi, crm, marketing software
    
Marketo
Webinar Published By: Cisco Webex     Published Date: Feb 16, 2011
Increase the reach and impact of your training programs with Cisco WebEx Training Center.
Tags : 
cisco webex, cisco webex training center, interactive training employee, video, web analytics
    
Cisco Webex
Case Study Published By: Infor     Published Date: Jan 06, 2011
For CDS Global, Infor CRM Epiphany Interactive Advisor is being used to create real-time customer profiles based on historical, personal, and contextual data. Using a combination of real-time analytics and business rules, the data is analyzed to identify the highest-impact offers in real time so that the CSR can make an attractive offer during the call.
Tags : 
infor, cds global, interaction advisor, real-time customer profile, analytics and business rules
    
Infor
White Paper Published By: Infor     Published Date: Jan 06, 2011
Strategies for growth and loyalty in multi-channel customer-oriented organizations.
Tags : 
infor, customer loyalty, customer interaction, customer relationship management, crm
    
Infor
Webinar Published By: Infor     Published Date: Jan 06, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
Tags : 
infor, cross-enterprise, lead generation, retention, customer data and analytics
    
Infor
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