Web Analytics

Use your value proposition in your phone calls, emails, voicemails and presentations to help customers understand why it's worth their time to meet with you.

A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.

Read this report to learn how you can benefit from implementing better advertising analytics for your company.

This new brief shows you how to deliver effective online training to any audience anywhere in the world with Citrix® GoToTraining.

As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.

Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.

Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing. This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "

This new eBook reveals the strategies used by Apple CEO Steve Jobs to deliver powerful presentations that inform, educate and entertain. Learn Jobs's 10 secret tactics that will have you presenting like a pro in no time.

This white paper presents a summary of the survey results regarding their marketing plan and tactics, identifies top trends from this survey, and also discusses the increasingly important role of Webinars in small business marketing in 2009.

Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.

This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company.

This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.

SearchIgnite works with a variety of marketers across all online channels including email, display, social media and search, along with creative and website development.

To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.

Digital Mind Factory develops and manages performance-based media and marketing campaigns using our proprietary, turnkey demand generation and lead nurturing management service, that delivers results for such clients as Bausch & Lomb, The Walt Disney Co. and Anthem of Blue Cross.

Join Webtrends' Rachel Charlton and Peter Thelen from the Ad Director team for this information-packed webinar as they explain the benefits of bid optimization and demonstrate the results using real life examples from actual clients. This is a can't miss webinar for any marketer who uses paid search.

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.

Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.

Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.

Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.

This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.

Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success. This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.

According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar.

This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.

Do you know what your Return Conversion Rate is? Do you even know what that metric measures? FetchBack brings you an insightful White Paper to educate you about this often overlooked metric, and how this one metric can change your entire company's culture and future.