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Webinar Published By: Infor     Published Date: Jan 06, 2011
Drive lifetime customer loyalty and increase value at every customer touch point.
Tags : 
infor, customer loyalty, crm interaction advisor, customer satisfaction, sales and marketing
    
Infor
Case Study Published By: Infor     Published Date: Jan 06, 2011
When members began expressing wishes to have more exposure to information on financial investments that meet their individual needs, Navy Federal decided to turn to technology that would combine available member data into a comprehensive solution and allow real-time decisions.
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infor, navy federal, credit union interaction advisor, case study, customer relationship management data
    
Infor
Case Study Published By: Infor     Published Date: Jan 06, 2011
When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it's not enough for a merchant to boast reams of data if that data can't be quickly accessed and manipulated to seize marketing opportunities.
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infor, crm tool, customer relationship management, pier 1 imports, data management
    
Infor
White Paper Published By: Infor     Published Date: Jan 06, 2011
Taking full advantage of each customer interaction has become a strategic imperative. And customer-oriented companies in a wide range of industries must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty. In this white paper, learn how leading organizations empower the contact center.
Tags : 
infor, customer interaction, contact center, customer loyalty, roi
    
Infor
White Paper Published By: Marchex     Published Date: Dec 10, 2010
This white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit.
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marchex, call tracking, analytics, digital marketing, search marketing
    
Marchex
White Paper Published By: TRUSTe     Published Date: Dec 08, 2010
Shirley Tan, Founder of AmericanBridal.com - subsidiary of TheKnot.com, details her success building the highly-successful AmericanBridal.com Ecommerce business including causes and remedies for purchase delay, tips about website design and purchase flow to engender trust in your web visitors, how to increase cart conversion.
Tags : 
truste, ecommerce, purchase delay, cart abandonment, americanbridal
    
TRUSTe
White Paper Published By: TRUSTe     Published Date: Dec 08, 2010
Businesses are constantly looking for ways to increase website traffic through marketing and drive more sales through their webstore.
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truste, drive website traffic, sales and marketing, tactical strategy, interactive/pr agencies
    
TRUSTe
White Paper Published By: Advertise.com     Published Date: Nov 15, 2010
According to The Fireclick Index, a comprehensive web analytics solution, over 96% of the people who visit a website leave without completing any action, like a purchase.
Tags : 
advertise.com, sales, boost, remarketing, analytics
    
Advertise.com
White Paper Published By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
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bzzagent, social media, roi, ebook, direct marketing
    
BzzAgent
White Paper Published By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management
    
Marchex
White Paper Published By: SearchIgnite     Published Date: Oct 26, 2010
This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.
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searchignite, google, bing-yahoo, search alliance, ppc
    
SearchIgnite
White Paper Published By: Zuberance     Published Date: Oct 11, 2010
Marketers are spending money in all the wrong places. A recent Harvard Business Review article highlights the need for marketers to shift their focus from paid media spend to driving Advocacy in order to align with the changing nature of consumer engagement and purchase decisions.
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zuberance, roi, paid media, rich media, advocacy
    
Zuberance
White Paper Published By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
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unica, interactive marketing, behavioral marketing, personalization, email marketing
    
Unica
White Paper Published By: SAS     Published Date: Sep 15, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
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sas, social media metrics, descriptive statistics, social network analysis, text analytics
    
SAS
White Paper Published By: iKnowtion     Published Date: Sep 14, 2010
The terms "customer segmentation" and "customer predictive modeling" are often used interchangeably, however, they're very different and support different business objectives. This paper explains why both are required to effectively compete in today's customer-centric marketing landscape.
Tags : 
crm strategies, customer intelligence, marketing analytics, customer development, marketing effectiveness
    
iKnowtion
White Paper Published By: Unica     Published Date: Sep 08, 2010
There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru Eric Peterson, and learn which solution is best for you. Ensure you are asking the right questions to make an educated choice about the delivery model for your digital measurement investment.
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unica, saas, digital measurement, web analytics, software-as-a-service
    
Unica
White Paper Published By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
Tags : 
sdl, web content management, magic quadrant, wcm, content
    
SDL Web Content Management Solutions
White Paper Published By: Citrix Online     Published Date: Aug 31, 2010
Use your value proposition in your phone calls, emails, voicemails and presentations to help customers understand why it's worth their time to meet with you.
Tags : 
citrix online marketing, value proposition generator, metrics, web marketing, document management
    
Citrix Online
White Paper Published By: SDL Web Content Management Solutions     Published Date: Aug 31, 2010
A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.
Tags : 
sdl, web content management, magic quadrant, wcm, content
    
SDL Web Content Management Solutions
White Paper Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
Tags : 
forrester, consulting, conversion rates, tei, advertising analytics
    
ClearSaleing
White Paper Published By: Citrix Online     Published Date: Aug 24, 2010
This new brief shows you how to deliver effective online training to any audience anywhere in the world with Citrix® GoToTraining.
Tags : 
citrix online marketing, webinar, online training, gototraining, interactive/pr agencies
    
Citrix Online
White Paper Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize
    
White Horse
White Paper Published By: Zmags, Corp.     Published Date: Aug 11, 2010
Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.
Tags : 
zmags, measure, digital magazines, internet marketing, traditional marketing
    
Zmags, Corp.
White Paper Published By: GoToWebinar     Published Date: Jul 16, 2010
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing. This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "
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webinar event, online conference, technology configuration, event scheduling, promotion
    
GoToWebinar
White Paper Published By: Citrix Online     Published Date: Jul 02, 2010
This new eBook reveals the strategies used by Apple CEO Steve Jobs to deliver powerful presentations that inform, educate and entertain. Learn Jobs's 10 secret tactics that will have you presenting like a pro in no time.
Tags : 
citrix online, presentation methods, steve jobs, public communication, gotomeeting
    
Citrix Online
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