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White Paper Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business
    
Oracle
Webinar Published By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
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social media, big data, data-driven marketing, marketing analytics, performance analytics
    
IBM
Webinar Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Tags : 
roi, return on investment, marketing analytics, performance analytics, business analytics
    
IBM
White Paper Published By: IBM     Published Date: Oct 31, 2013
Turn marketing challenges into opportunities with marketing performance analytics
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financial accountability, roi, return on investment, accountability, marketing analytics
    
IBM
Webinar Published By: IBM     Published Date: Oct 31, 2013
Grow revenue by building better relationships with your customers.
Tags : 
analytics, customer service, business analytics, customer relationship management, business intelligence
    
IBM
White Paper Published By: IBM     Published Date: Oct 31, 2013
Empower marketing professionals to analyze and act on marketing performance data.
Tags : 
marketing, performance analytics, business analytics, metrics, data
    
IBM
White Paper Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
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marketo, marketing automation, marketing solutions, social media marketing, marketing roi
    
Marketo
Free Offer Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Contemporary B2B customers are demanding, savvy, connected 24/7 and definitely mobile. How do B2B marketers satisfy this new evolving customer profile? Firms that lead in the next decade will be those that use customer knowledge to engage and delight buyers and win their business and loyalty away from competitors.
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b2b marketing, b2b strategy, customer insights, web analytics, branding
    
Bridgeline Digital
Free Offer Published By: Bridgeline Digital     Published Date: Sep 26, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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cms, content manager, content management system, digital engagement, content management systems
    
Bridgeline Digital
White Paper Published By: inPowered     Published Date: Sep 20, 2013
Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.
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forrester, inpowered, marketing, earned media, media
    
inPowered
White Paper Published By: Adobe     Published Date: Sep 19, 2013
Earning top rankings in both strategy and market presence, Adobe AudienceManager was named a leader in data management platforms in the Forrester Wave™: Data Management Platforms report for Q3 2013.
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adobe, media optimizer, data management, platforms, technology
    
Adobe
White Paper Published By: Eloqua     Published Date: Aug 02, 2013
Make content king. So your products get the royal treatment.
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b2b, content marketing, content, marketing, assets
    
Eloqua
Case Study Published By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
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customer acquisitions, audience insights, strategic insights, display advertising, quantcast
    
Quantcast
White Paper Published By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constant—but following these 5 simple rules guarantees that you’ll stand out from the crowd.
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twitter, advertising, real-time, realtime marketing, real-time marketing
    
Topsy
Free Offer Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
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marketing automation, lead generation, marketo, email marketing, new marketing
    
Marketo
White Paper Published By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
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multi-channel marketing, database marketing, retail marketing, data, analytics
    
Infogroup Targeting Solutions
White Paper Published By: Quantcast     Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
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display advertising, attribution, quantcast, prospecting, clicks
    
Quantcast
White Paper Published By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
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brand protection, social media, digital marketing, digital content, counterfeiting
    
MarkMonitor®
Case Study Published By: MarkMonitor®     Published Date: Apr 25, 2013
Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!
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driving traffic, increase web traffic, reduce spending, brand protection, brand protection strategies
    
MarkMonitor®
White Paper Published By: Conductor     Published Date: Apr 09, 2013
It's a catch-22 we hear over and over: "My manager says to show the value in SEO before he will invest, but I have no resources to invest in SEO to show success." Read this whitepaper to learn to mitigate that catch-22 and still capture the investment from management, by using the following 3-step strategy: 1. Set expectations about SEO with managers 2. Define the size of the natural search market opportunity 3. Execute on your SEO to show results
Tags : 
seo, seo technology, budget, roi, search engine optimization
    
Conductor
Case Study Published By: Conductor     Published Date: Apr 09, 2013
A leading online sports apparel retailer leveraged Conductor Searchlight to grow the number of transactions from natural search by more than 70% and natural search revenue by more than 60%
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seo, seo technology, budget, roi, search engine optimization
    
Conductor
White Paper Published By: Conductor     Published Date: Apr 09, 2013
Due to the technical nature of the SEO industry and its relative immaturity compared to other technologically advanced marketing disciplines, many SEOs still spend a significant percentage of their time on manual tasks. Conductor analyzed the day-to-day life of an SEO professional, determined the tasks that could be automated, and quantified the resulting increase in productivity by using SEO technology. Download this research paper to learn how new technology can tremendously increase an SEO marketer’s output.
Tags : 
seo, seo technology, budget, roi, search engine optimization
    
Conductor
White Paper Published By: Conductor     Published Date: Apr 09, 2013
Many times, SEOs are too focused on the performance of their own keywords that they barely monitor their competitors’ rankings. However, when done right, incorporating competitor analysis into your SEO strategy can drastically increase your company’s natural search performance. Download this guide, to walk through the 4 steps to a successful competitor analysis: •Performing a Basic Competitor Analysis •Discovering Unknown Competitors •Identifying Competitors by Product Line •Building an SEO Strategy from Competitor Analysis
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seo, seo technology, budget, roi, search engine optimization
    
Conductor
White Paper Published By: Conductor     Published Date: Apr 09, 2013
It’s no secret that natural search is now one of the most promising customer acquisition channels for organizations. Yet, it's often hard to develop a strategy from scratch. In this how-to guide, we'll walk you through every step of the process to getting your SEO program set up, including: •Making the case for natural search •Getting buy-in from managers •Starting to measure ROI from SEO Download this how-to guide to build a successful strategy, whether you're starting from scratch or have had a program in place for years.
Tags : 
how to, seo, seo software, automation, optimization
    
Conductor
White Paper Published By: Conductor     Published Date: Apr 09, 2013
SEO is increasingly maturing in the organization and with increased resources, budget and technology adoption occurring in the last year, expectations are that it will grow even further in 2013. Search’s influence in the organization has grown to such an extent that search is now found second most commonly in its own separate department, something unheard of only a few short years ago. Check out this whitepaper to learn how leveraging SEO technology can grow your organization’s online market share in 2013.
Tags : 
seo, seo technology, budget, roi, search engine optimization
    
Conductor
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