eMarketingPapers
Home
About Us
List Your Papers
    

Add Research

Get your company's research in the hands of targeted business professionals.

Web Analytics

Results 51 - 75 of 327Sort Results By: Published Date | Title | Company Name
White Paper Published By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, youíll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
Tags : 
real-time marketing, exclusive research, marketing landscape, personalized messages, web analytics
    
Monetate
White Paper Published By: Yext     Published Date: Sep 03, 2014
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem are bad news for a variety of reasons, not the least of which is they could be costing your business a lot of time and money. As an industry, it, behooves us to collectively solve this issue. So letís give it a shot.
Tags : 
yext, seo, marketing, search engine optimization, duplicate business listings
    
Yext
White Paper Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginnerís Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
Tags : 
hootsuite, social media, social media marketing, social media metrics, insights
    
uberVU via HootSuite
Webinar Published By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
Tags : 
ibm, digital experience, digital strategy, marketing, digital experience platform
    
IBM
White Paper Published By: blueconic     Published Date: May 22, 2014
The individual customer central in all online communication
Tags : 
online engagement, cross channel marketing, real-time marketing, inbound marketing, interactive marketing
    
blueconic
White Paper Published By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
Tags : 
adobe, forrester, customer insights, big data, social media
    
Adobe
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : 
turn, marketing, global marketing, global digital audience, cross-channel brand
    
Turn
Webinar Published By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : 
display advertising, attribution, quantcast, prospecting, clicks
    
Quantcast
White Paper Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations donít fully appreciate the magnitude of the value creation potential of social business.
Tags : 
ibm, social business, marketing, social media, marketing management
    
IBM
White Paper Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
Tags : 
appia, mobile marketing, mobile targeting, localization, tracking
    
appia
White Paper Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business
    
Oracle
Webinar Published By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
Tags : 
social media, big data, data-driven marketing, marketing analytics, performance analytics
    
IBM
Webinar Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the companyís brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Tags : 
roi, return on investment, marketing analytics, performance analytics, business analytics
    
IBM
White Paper Published By: IBM     Published Date: Oct 31, 2013
Turn marketing challenges into opportunities with marketing performance analytics
Tags : 
financial accountability, roi, return on investment, accountability, marketing analytics
    
IBM
Webinar Published By: IBM     Published Date: Oct 31, 2013
Grow revenue by building better relationships with your customers.
Tags : 
analytics, customer service, business analytics, customer relationship management, business intelligence
    
IBM
White Paper Published By: IBM     Published Date: Oct 31, 2013
Empower marketing professionals to analyze and act on marketing performance data.
Tags : 
marketing, performance analytics, business analytics, metrics, data
    
IBM
White Paper Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
Tags : 
marketo, marketing automation, marketing solutions, social media marketing, marketing roi
    
Marketo
Free Offer Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Contemporary B2B customers are demanding, savvy, connected 24/7 and definitely mobile. How do B2B marketers satisfy this new evolving customer profile? Firms that lead in the next decade will be those that use customer knowledge to engage and delight buyers and win their business and loyalty away from competitors.
Tags : 
b2b marketing, b2b strategy, customer insights, web analytics, branding
    
Bridgeline Digital
Free Offer Published By: Bridgeline Digital     Published Date: Sep 26, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
Tags : 
cms, content manager, content management system, digital engagement, content management systems
    
Bridgeline Digital
White Paper Published By: inPowered     Published Date: Sep 20, 2013
Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.
Tags : 
forrester, inpowered, marketing, earned media, media
    
inPowered
White Paper Published By: Eloqua     Published Date: Aug 02, 2013
Make content king. So your products get the royal treatment.
Tags : 
b2b, content marketing, content, marketing, assets
    
Eloqua
Case Study Published By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
Tags : 
customer acquisitions, audience insights, strategic insights, display advertising, quantcast
    
Quantcast
White Paper Published By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constantóbut following these 5 simple rules guarantees that youíll stand out from the crowd.
Tags : 
twitter, advertising, real-time, realtime marketing, real-time marketing
    
Topsy
Free Offer Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : 
marketing automation, lead generation, marketo, email marketing, new marketing
    
Marketo
White Paper Published By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
Tags : 
multi-channel marketing, database marketing, retail marketing, data, analytics
    
Infogroup Targeting Solutions
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14    Next    End
Search Research Library