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Results 51 - 75 of 284Sort Results By: Published Date | Title | Company Name
White Paper Published By: Clicktale     Published Date: Dec 04, 2012
This whitepaper provides an in=depth introduction to In-Page analytics and the customer experience metrics that they provide.
Tags : 
web analytics, customer experience/engagement
    
Clicktale
White Paper Published By: Clicktale     Published Date: Dec 04, 2012
In this white paper, you'll find the top five ways to get the most out of your online testing program.
Tags : 
ab testing, online testing, web analytics, customer experience/engagement
    
Clicktale
White Paper Published By: Demandbase     Published Date: Nov 16, 2012
This white paper outlines three steps B2B companies can take to turn live chat, which has been primarily been used as a support tool, into a lead generation engine for a B2B website.
Tags : 
demandbase, lead generation catalyst, b2c, business to consumer, business to business
    
Demandbase
White Paper Published By: Kenshoo     Published Date: Oct 30, 2012
This white paper outlines 5 key insights from year-over-year data with some perspective on the 2011 UK Christmas season. Read on to learn more about key metrics in the season including clicks, advertising, search advertising and more.
Tags : 
kenshoo, 2012 uk christmas, online retail, e-commerce, shopping
    
Kenshoo
White Paper Published By: Wildfire Interactive     Published Date: Sep 29, 2012
While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. We compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts. Download to learn more.
Tags : 
wildfire, marketing, social marketing, brand marketing, emerging marketing
    
Wildfire Interactive
White Paper Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
Tags : 
google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics
    
SwellPath
Webinar Published By: Ensighten     Published Date: Jul 25, 2012
This video will teach you how tag management systems increase ROI from 3rd party tags, improve analytics and customer satisfaction.
Tags : 
web analytics, ensighten, marketing, tag management, tag marketing
    
Ensighten
White Paper Published By: Ensighten     Published Date: Jul 17, 2012
Learn how Tag Management Systems optimize deployment, performance and ROI of digital marketing, while accelerating page load. Add, remove and modify all third-party services like web analytics and conversion pixels via a single interface.
Tags : 
tag management, digital marketing, web marketing, web analytics, digital advertising
    
Ensighten
White Paper Published By: Bronto     Published Date: Jul 16, 2012
Discover how leading e-commerce brands are tapping into the popularity of social media channels in combination with the proven strength of existing channels, like email.
Tags : 
bronto, marketing, email marketing, marketing campaigns, social media
    
Bronto
White Paper Published By: Benchmark Email     Published Date: Jul 12, 2012
How do you find your audience? How do you reach them? Who's after your business and what is your ultimate goal? When you've decided to commit to email marketing, Benchmark is ready with a step by step strategy guide.
Tags : 
benchmark, marketing, email, email marketing, bloggers
    
Benchmark Email
White Paper Published By: Adobe     Published Date: Jun 29, 2012
Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate. Find out how to succeed in this new social world by making fundamental changes to resources, skills, tools, processes, and culture.
Tags : 
marketing, forrester, social media, digital marketing, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
Tags : 
adobe, marketing, emarketer, digital trends, digital marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 29, 2012
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
Tags : 
adobe, marketing, optimzation, digital marketing, digital
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
Tags : 
adobe, cmo, analytics, marketing, aberdeen
    
Adobe
Free Offer Published By: MoreVisibility     Published Date: Jun 20, 2012
Already set-up your Google Analytics account but not sure if it was done accurately? We can help!
Tags : 
morevisibility, social media, google, internet marketing, emerging marketing
    
MoreVisibility
Free Offer Published By: MoreVisibility     Published Date: Jun 19, 2012
For a limited time, we'll review and critique your site, giving you SEO tips and suggestions...and best of all, it's FREE!
Tags : 
morevisibility, social media, google, internet marketing, emerging marketing
    
MoreVisibility
White Paper Published By: Silverpop     Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
Tags : 
marketing, silverpop, social media, social marketing, mobile marketing
    
Silverpop
White Paper Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
Tags : 
facebook, twitter, social media, advertising, marketing
    
Wildfire Interactive
White Paper Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.
Tags : 
marketing, facebook, engagement, reach, social media
    
Wildfire Interactive
White Paper Published By: Wildfire Interactive     Published Date: Jun 14, 2012
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.
Tags : 
facebook, marketing, social media, social media campaigns, advertising
    
Wildfire Interactive
Webinar Published By: Eloqua     Published Date: Jun 13, 2012
Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.
Tags : 
eloqua, lead generation, marketing, social media, sales
    
Eloqua
White Paper Published By: Adobe     Published Date: Jun 11, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
Tags : 
adobe, social, social media, facebook, social content
    
Adobe
White Paper Published By: Mirror Image Internet     Published Date: Jun 07, 2012
This white paper discusses 5 sure-fire ways you can make your advertising technologies perform better to deliver significant business value.
Tags : 
advertising, ad ops, ad tech, display advertising, online advertising
    
Mirror Image Internet
Webinar Published By: OpenText     Published Date: Jun 06, 2012
Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
Tags : 
web content, marketing, online marketing, digital marketing, opentext
    
OpenText
White Paper Published By: Facebook     Published Date: May 30, 2012
Ce guide gratuit présente les étapes que vous pouvez suivre pour aider au succès de votre entreprise sur Facebook. Vous y découvrirez des conseils qui vous permettront de profiter au mieux de votre présence sur les médias sociaux.
Tags : 
facebook, marketing, social media, emerging marketing, digital media
    
Facebook
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