Web Analytics

As a local merchant, do you want to understand the exploding deal landscape--coupons, daily deals, check-in deals, gamification, card-linked offers and more? Download Deals Deconstructed: The Definitive Merchant Guide to Deals, Discounts and Offers today.

Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.

This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.

The following white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.

This report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.

Want practical tips on how to get started and drive value using Facebook? Consider your business connections. Using Facebook you can create awareness and build essential connections. Download the official best practice guide for your page and media strategy on Facebook.

This white paper will explore four data-driven use cases that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.

Good use of QR codes can catapult a campaign into the realm of the innovative, however, true innovation requires the effective use of new technology. And since the technology is new, literature and knowledge regarding its effective usage is scarce, resulting in the failure of many QR Code campaigns. Read to find out more.

The report details information such as overall barcode scanning trends, mobile operating systems scanning shares, representative demographics of users, and activities of overall states and/or countries with the highest scanning utilization.

As the global leader for on-demand software for real-time reputation management, MediaVantage provides complete visibility into global reputation. It enables communicators to securely align team members, plan the synchronized delivery of messages, and engage with stakeholders through traditional and social media channels.

With this ebook, you will have what you need to get started so you can go forth and measure!

In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.

Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.

Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.

Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.

This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.

This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.

Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.

Does your demand for multimedia content exceed available resources? Learn how to easily and affordably manage, create, collect and collaborate on multimedia content across your company's large geographic footprint and for all digital channels.

This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.

Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.

An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.

Join us for this web event where featured Forrester Research principal analyst, Art Schoeller and Interactive Intelligence senior vice president, Joe Staples will discuss these topics and help you be ready to take the best advantage of the upcoming year and the contribution your contact center can make to the success of your business.

Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.

This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.