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Results 76 - 100 of 293Sort Results By: Published Date | Title | Company Name
White Paper Published By: Silverpop     Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
Tags : 
marketing, silverpop, social media, social marketing, mobile marketing
    
Silverpop
White Paper Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
Tags : 
facebook, twitter, social media, advertising, marketing
    
Wildfire Interactive
White Paper Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.
Tags : 
marketing, facebook, engagement, reach, social media
    
Wildfire Interactive
White Paper Published By: Wildfire Interactive     Published Date: Jun 14, 2012
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.
Tags : 
facebook, marketing, social media, social media campaigns, advertising
    
Wildfire Interactive
Webinar Published By: Eloqua     Published Date: Jun 13, 2012
Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.
Tags : 
eloqua, lead generation, marketing, social media, sales
    
Eloqua
White Paper Published By: Adobe     Published Date: Jun 11, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
Tags : 
adobe, social, social media, facebook, social content
    
Adobe
White Paper Published By: Mirror Image Internet     Published Date: Jun 07, 2012
This white paper discusses 5 sure-fire ways you can make your advertising technologies perform better to deliver significant business value.
Tags : 
advertising, ad ops, ad tech, display advertising, online advertising
    
Mirror Image Internet
Webinar Published By: OpenText     Published Date: Jun 06, 2012
Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
Tags : 
web content, marketing, online marketing, digital marketing, opentext
    
OpenText
White Paper Published By: Facebook     Published Date: May 30, 2012
Ce guide gratuit présente les étapes que vous pouvez suivre pour aider au succès de votre entreprise sur Facebook. Vous y découvrirez des conseils qui vous permettront de profiter au mieux de votre présence sur les médias sociaux.
Tags : 
facebook, marketing, social media, emerging marketing, digital media
    
Facebook
White Paper Published By: Epsilon     Published Date: May 30, 2012
For the sixth iteration, Email Institute has jazzed up our well-loved Look Book. This year, we've included a People's Choice email that you - our loyal readers - selected as your favorite email. After receiving hundreds of votes, we're unveiling our voter's pick and 26 other innovative emails.
Tags : 
marketing, epsilon, email, email marketing, digital marketing
    
Epsilon
White Paper Published By: Facebook     Published Date: May 23, 2012
Dieser kostenlose Leitfaden veranschaulicht Facebooks Schritte zum Unternehmenserfolg. Lies ihn, und finde heraus, wie dein Unternehmen bestmöglich von seiner Präsenz in den sozialen Medien profitieren kann.
Tags : 
social media, interactive marketing, web analytics, social media marketing
    
Facebook
White Paper Published By: Adobe Social     Published Date: May 22, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
Tags : 
adobe, social, social media, facebook, social content
    
Adobe Social
White Paper Published By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
Tags : 
adobe, marketing, social media, emerging marketing, media
    
Adobe
White Paper Published By: LandslideCRM     Published Date: May 16, 2012
This whitepaper chronicles Boston Mutual Life Insurance Company, the first sales organization to embark on CRM 3.0, bypassing CRM 2.0, representing a paradigm shift in strategy, people, and technology management. We outline how this bridged approach was achieved and how your organization can do the same.
Tags : 
crm demo, crm solution, crm software, account management, contact management
    
LandslideCRM
White Paper Published By: Act-On     Published Date: May 10, 2012
For an email campaign to be successful, marketers must reach the right person at the right time, with the right offer. By learning the basics of deliverability, you're better prepared to build emails that will actually reach your potential customers.
Tags : 
email deliverability, deliverability, best practices, spamtrap, spam filtering
    
Act-On
White Paper Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Tags : 
emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities
    
Forrester
White Paper Published By: Janrain, Inc.     Published Date: Apr 25, 2012
Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. Download the research report and discover the preferred alternative for 77% of consumers.
Tags : 
janrain, marketing, social media, emerging marketing, internet marketing
    
Janrain, Inc.
White Paper Published By: Janrain, Inc.     Published Date: Apr 25, 2012
A comprehensive user management platform provides the essential tools for improving acquisition, creating engagement and building intelligence. Use this guide when evaluating prospective vendors to select the right user management platform partner.
Tags : 
janrain, marketing, social media, emerging marketing, internet marketing
    
Janrain, Inc.
White Paper Published By: Janrain, Inc.     Published Date: Apr 25, 2012
It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
Tags : 
janrain, marketing, social media, emerging marketing, internet marketing
    
Janrain, Inc.
White Paper Published By: KnowledgeVision     Published Date: Apr 24, 2012
This free e-Book from KnowledgeVision shares five strategies for accelerating your online video content creation using existing materials you already have in-house.
Tags : 
knowledgecenter, marketing, video marketing, emerging marketing, internet
    
KnowledgeVision
White Paper Published By: Reevoo     Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
Tags : 
reevoo, marketing, social media, digital, online
    
Reevoo
White Paper Published By: Reevoo     Published Date: Apr 17, 2012
Social shopping has changed the purchase journey beyond all recognition. You need to get to grip with the new purchase journey: a complex, cross-channel and thoroughly social process.The New Social Purchase Journey
Tags : 
reevoo, marketing, social media, digital, online
    
Reevoo
White Paper Published By: Reevoo     Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
Tags : 
reevoo, travel, booking, social media, e-commerce
    
Reevoo
White Paper Published By: Facebook     Published Date: Apr 17, 2012
Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?
Tags : 
facebook, marketing, social media, social media marketing, web analytics
    
Facebook
White Paper Published By: Scribe Software     Published Date: Apr 16, 2012
The What, Why & How of CRM Integration This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.
Tags : 
scribe, crm, integration, data integration, public cloud
    
Scribe Software
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