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CRM & Customer Care

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White Paper Published By: Gigya     Published Date: Jun 08, 2015
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
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data privacy and personalization, modern consumers, social login, consumer concerns, data privacy
    
Gigya
White Paper Published By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
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customer data management, single customer view, cross channel, marketing segmentation, sso
    
Gigya
White Paper Published By: Gigya     Published Date: Jun 08, 2015
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities. Learn how to: Develop an interactive mobile strategy Streamline physical and digital interactions Engage customers across channels
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customer data management, single customer view, cross channel, marketing segmentation, sso
    
Gigya
White Paper Published By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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adobe, trends, content, experience, mobile
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 03, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and what you can do to recapture their attention.
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adobe, email, marketing, playbook, brands
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing — so you can drive true customer engagement, boost business revenue, and add more value to your organization.
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adobe, email, marketing, brands, digital marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 03, 2015
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
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adobe, mobile, strategy, devices, engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketing report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers.
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adobe, mobile, retail, trends, device
    
Adobe
Webinar Published By: CrownPeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
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forrester research, personalization, next generation personalization, personalized experience, customer experience
    
CrownPeak
White Paper Published By: Citrix     Published Date: Jun 03, 2015
Read this paper to learn 20 habits of truly brilliant presenters and tips for nurturing these habits in your own presentations.
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habits of truly brilliant presenters, presentations, meetings, focus on audience, improve your communication skills
    
Citrix
White Paper Published By: Citrix     Published Date: Jun 03, 2015
Download this eBook now to find out how social workspaces deliver better results and provides tips for measuring your success.
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good presentors, professional communicators, how to extend your company culture, employees communication, effective communication
    
Citrix
White Paper Published By: Citrix     Published Date: Jun 03, 2015
This Chess Media Group guide shows you how to implement a successful flexible work programme.
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leading teams, technology, effective communication, communication between employees, flexible work
    
Citrix
White Paper Published By: Citrix     Published Date: Jun 03, 2015
Download now to uncover five things you need to do to get the right people in your webinars.
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webinars, webinar, customer experience/engagement
    
Citrix
White Paper Published By: Citrix     Published Date: Jun 03, 2015
This white paper analysed data from hundreds of their webinars – plus surveyed 250 webinar attendees – to help them put together these handy webinar stats.
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webinars, webinar stats you should know, webinar stats, communication, customer experience/engagement
    
Citrix
White Paper Published By: Citrix     Published Date: Jun 03, 2015
Download this paper now and learn the new meaning of leadership and how to better communicate with your team.
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leadership, correct leadership style, leaders, how to become a good leader, communication management
    
Citrix
Free Offer Published By: Citrix     Published Date: Jun 03, 2015
Download this infographic to find out the checklist you should use to stack up those closed deals with your webcam.
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online meetings, video conference, virtual meetings, tips for online meetings, online sales meetings
    
Citrix
Case Study Published By: Citrix     Published Date: Jun 03, 2015
This Harvard Business Review paper explores these universal principles of effective influence and provides examples of how they can be employed in ethical and sustainable ways to improve your powers of persuasion.
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communication, good communication, relationships, influencing outcomes, negotiate
    
Citrix
White Paper Published By: Evergage, Inc.     Published Date: Jun 01, 2015
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. That’s why personalization is critical to help you meet your business and website goals.
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy
    
Evergage, Inc.
White Paper Published By: Insightly     Published Date: May 29, 2015
Today’s Customer Relationship Management (CRM) applications for small and medium sized businesses are easy to use, powerful and affordable and can give your business the same advantages as large organizations.
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crm, crm for business, customer relationship management, mobile crm, mobile sales
    
Insightly
Webinar Published By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
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forrester, mobile, marketing, personalization, contextualization
    
SmartFocus
White Paper Published By: Emarsys     Published Date: May 21, 2015
Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities.
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retention, automation, ecommerce, marketing, insight
    
Emarsys
White Paper Published By: Emarsys     Published Date: May 21, 2015
Die meisten Händler werden von unstrukturierten Daten blockiert und verlieren wertvolles Potential. Userfreundliche Technologien können Daten benutzerdefiniert strukturieren und somit einen Schwerpunkt setzen, der für wertvolle Einblicke in diese Daten notwendig ist. Aber dafür ist der richtige Mix an technologischen Ressourcen notwendig.
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retention, automation, ecommerce, marketing, insight
    
Emarsys
White Paper Published By: Emarsys     Published Date: May 21, 2015
Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Die Rückgewinnung von Warenkorbabbrechern ist nur ein Teil des Puzzles. Dieses Whitepaper erklärt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen, erhalten und umsetzen und zwar mit Hilfe einer Revenue Recovery Strategie, die auf der Analyse des Kundenverhaltens basiert.
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revenue, ecommerce, marketing, analytics, revenue recovery
    
Emarsys
White Paper Published By: Adobe     Published Date: May 19, 2015
Profissionais de marketing que veem seus clientes por um caminho linear de funil não estão em contato com seus clientes. O caminho do cliente possui múltiplos canais, onde eles esperam que os profissionais de marketing lembrem de suas preferências e antecipem suas necessidades. Em Dez Maneiras que Marketing cross-channel Não é Ciência de Foguete, você aprenderá como conectar-se com seu cliente e alcançá-lo de forma personalizada e relevante - tudo com coleta de dados confiavéis.
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cross-channel, você escolhe os canais, objetivos é fácil, ciência inacessível, clientes querem
    
Adobe
White Paper Published By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : 
marketing analytics, analytics-based marketing platform, kpis, best practices, metrics
    
IBM
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Sub-Categories: CRM Solutions/Software, Customer Experience/Engagement

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