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CRM & Customer Care

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White Paper Published By: Quantcast     Published Date: Jun 26, 2015
Learn how marketers are improving their digital campaigns to reach the right audiences.
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quantcast, digital campaigns, measurability, audience targeting, brand marketers
    
Quantcast
White Paper Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketing, mobile, strategic, responsive design, measurement
    
Marketo
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This report will help companies understand the relationship between support interactions, channels, and improving loyalty by investing in the right technology and resources to keep up with customers’ ever-changing behavior and preferences.
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improving loyalty, customer loyalty, customer care, contact center, multi-device
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This infographic provides a glimpse of the global insights gathered in Ovum's research report and highlights the current state of customer service, customers' preferences and where companies are falling short.
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improving loyalty, customer loyalty, customer care, contact center, multi-device
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This white paper reveals how to become mobile-minded enough to win with customers.
Tags : 
mobility, mobile-minded, mobile devices, go mobile, customer relationship
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This report shows the main findings and predictions for the future of workplace collaboration and how companies can find real value in bringing the workforce together with meeting tools.
Tags : 
workplace, the future of workplace, workplace collaboration, meeting tools, bring real value with meeting tools
    
LogMeIn
White Paper Published By: Constant Contact     Published Date: Jun 18, 2015
Email marketing is a proven and cost-effective way to drive revenue and stay top-of-mind with prospects and customers. But many small business owners struggle to find the time to get started with email marketing or see real results. In this paper, find out how an email marketing consultant can solve this problem, see how one small business quadrupled its return on investment by working with an email marketing consultant, and how to find a local and vetted email marketing consultant within 72 hours.
Tags : 
constant contact, email marketing, email marketing strategy, marketing email, emerging marketing
    
Constant Contact
White Paper Published By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europe’s leading retailers are embracing this change.
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mobile marketing, personalization, contextualization, customer journey, customer behavior
    
SmartFocus
White Paper Published By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology
    
Radius Intelligence
White Paper Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology
    
Radius Intelligence
White Paper Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology
    
Radius Intelligence
White Paper Published By: Gigya     Published Date: Jun 08, 2015
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
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data privacy and personalization, modern consumers, social login, consumer concerns, data privacy
    
Gigya
White Paper Published By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
Tags : 
customer data management, single customer view, cross channel, marketing segmentation, sso
    
Gigya
White Paper Published By: Gigya     Published Date: Jun 08, 2015
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities. Learn how to: Develop an interactive mobile strategy Streamline physical and digital interactions Engage customers across channels
Tags : 
customer data management, single customer view, cross channel, marketing segmentation, sso
    
Gigya
White Paper Published By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
Tags : 
adobe, trends, content, experience, mobile
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 03, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and what you can do to recapture their attention.
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adobe, email, marketing, playbook, brands
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing — so you can drive true customer engagement, boost business revenue, and add more value to your organization.
Tags : 
adobe, email, marketing, brands, digital marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 03, 2015
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
Tags : 
adobe, mobile, strategy, devices, engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketing report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers.
Tags : 
adobe, mobile, retail, trends, device
    
Adobe
Webinar Published By: CrownPeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
Tags : 
forrester research, personalization, next generation personalization, personalized experience, customer experience
    
CrownPeak
White Paper Published By: Citrix     Published Date: Jun 03, 2015
Read this paper to learn 20 habits of truly brilliant presenters and tips for nurturing these habits in your own presentations.
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habits of truly brilliant presenters, presentations, meetings, focus on audience, improve your communication skills
    
Citrix
White Paper Published By: Citrix     Published Date: Jun 03, 2015
Download this eBook now to find out how social workspaces deliver better results and provides tips for measuring your success.
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good presentors, professional communicators, how to extend your company culture, employees communication, effective communication
    
Citrix
White Paper Published By: Citrix     Published Date: Jun 03, 2015
This Chess Media Group guide shows you how to implement a successful flexible work programme.
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leading teams, technology, effective communication, communication between employees, flexible work
    
Citrix
White Paper Published By: Citrix     Published Date: Jun 03, 2015
Download now to uncover five things you need to do to get the right people in your webinars.
Tags : 
webinars, webinar, customer experience/engagement
    
Citrix
White Paper Published By: Citrix     Published Date: Jun 03, 2015
This white paper analysed data from hundreds of their webinars – plus surveyed 250 webinar attendees – to help them put together these handy webinar stats.
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webinars, webinar stats you should know, webinar stats, communication, customer experience/engagement
    
Citrix
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Sub-Categories: CRM Solutions/Software, Customer Experience/Engagement

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