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CRM & Customer Care

Results 301 - 325 of 1370Sort Results By: Published Date | Title | Company Name
White Paper Published By: IBM     Published Date: Jul 13, 2015
This ebook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
Tags : 
customer centric organizations, crm, customer usability, personalized interactions, big data
    
IBM
Free Offer Published By: IBM     Published Date: Jul 13, 2015
This Magic Quadrant, which evaluates 15 providers, will help find the right vendor for their needs.
Tags : 
data solutions, mdm, master data management, data implementation, magic quadrant
    
IBM
White Paper Published By: join.me     Published Date: Jul 10, 2015
Collaboration is key. This report combines quantitative research sponsored by join.me by LogMeIn and a range of other prominent research firms with qualitative analysis conducted by Forbes Insights.
Tags : 
collaboration tools, online meetings, virtual meetings, collaboration, benefits of collaborative tools
    
join.me
White Paper Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
Tags : 
adobe, líderes, mobilidade, estratégia, web
    
Adobe
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
Tags : 
marketing, strategy, guide, roi, crm solutions/software
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide.
Tags : 
b2b, metrics, marketing strategy, crm solutions/software, market research
    
Act-On
White Paper Published By: QuickPivot     Published Date: Jul 02, 2015
While it might feel crazy, complex and cobbled together, the marketing data and technology at your feet are pillars on which to build your brand. The modern marketer will not lurk in dark shadows, doomed to a life of misunderstanding, but will rise up and harness the tools at his fingertips to forever shift the brand/consumer relationship.
Tags : 
quickpivot, modern marketing, consumer relationships, brand awareness, marketing solutions
    
QuickPivot
White Paper Published By: QuickPivot     Published Date: Jul 02, 2015
While customers often are willing to provide you with information about themselves and their preferences, these voluntary offerings come with a price. Your customers now expect that you will use their data to craft more relevant and personalized brand experiences.
Tags : 
quickpivot, marketing solutions, marketing techniques, customer service, personalized brand experience
    
QuickPivot
Case Study Published By: Sailthru     Published Date: Jul 01, 2015
Every marketer uses discounts for a very simple reason: they work extremely well. But discounts can be highly destructive to profit margins and your business goals. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains. That’s why we created the Ultimate Discount Strategy Guide.
Tags : 
marketing, ecommerce, retail, discount, strategy
    
Sailthru
White Paper Published By: Sailthru     Published Date: Jul 01, 2015
The Future of Marketing Technology guide is your go-to resource for what’s to come in the next three years, and it’s a must-have for any brand marketer evaluating or planning to implement new technologies. In this guide you’ll see how this may be the most pivotal time for data-driven customer experiences ever.
Tags : 
marketing, technology, martech, strategy, data-driven
    
Sailthru
White Paper Published By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
Tags : 
content, commerce, retail, ecommerce, publishing
    
Sailthru
White Paper Published By: Sailthru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
Tags : 
ecommerce, publishing, data science, predictive marketing, customer experience
    
Sailthru
White Paper Published By: Quantcast     Published Date: Jun 26, 2015
Learn how marketers are improving their digital campaigns to reach the right audiences.
Tags : 
quantcast, digital campaigns, measurability, audience targeting, brand marketers
    
Quantcast
White Paper Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : 
marketing, mobile, strategic, responsive design, measurement
    
Marketo
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This report will help companies understand the relationship between support interactions, channels, and improving loyalty by investing in the right technology and resources to keep up with customers’ ever-changing behavior and preferences.
Tags : 
improving loyalty, customer loyalty, customer care, contact center, multi-device
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This infographic provides a glimpse of the global insights gathered in Ovum's research report and highlights the current state of customer service, customers' preferences and where companies are falling short.
Tags : 
improving loyalty, customer loyalty, customer care, contact center, multi-device
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This white paper reveals how to become mobile-minded enough to win with customers.
Tags : 
mobility, mobile-minded, mobile devices, go mobile, customer relationship
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This report shows the main findings and predictions for the future of workplace collaboration and how companies can find real value in bringing the workforce together with meeting tools.
Tags : 
workplace, the future of workplace, workplace collaboration, meeting tools, bring real value with meeting tools
    
LogMeIn
White Paper Published By: Constant Contact     Published Date: Jun 18, 2015
Email marketing is a proven and cost-effective way to drive revenue and stay top-of-mind with prospects and customers. But many small business owners struggle to find the time to get started with email marketing or see real results. In this paper, find out how an email marketing consultant can solve this problem, see how one small business quadrupled its return on investment by working with an email marketing consultant, and how to find a local and vetted email marketing consultant within 72 hours.
Tags : 
constant contact, email marketing, email marketing strategy, marketing email, emerging marketing
    
Constant Contact
White Paper Published By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europe’s leading retailers are embracing this change.
Tags : 
mobile marketing, personalization, contextualization, customer journey, customer behavior
    
SmartFocus
White Paper Published By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
Tags : 
predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology
    
Radius Intelligence
White Paper Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
Tags : 
predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology
    
Radius Intelligence
White Paper Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
Tags : 
predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology
    
Radius Intelligence
White Paper Published By: Gigya     Published Date: Jun 08, 2015
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
Tags : 
data privacy and personalization, modern consumers, social login, consumer concerns, data privacy
    
Gigya
White Paper Published By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
Tags : 
customer data management, single customer view, cross channel, marketing segmentation, sso
    
Gigya
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Sub-Categories: CRM Solutions/Software, Customer Experience/Engagement

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