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CRM & Customer Care

Results 301 - 325 of 820Sort Results By: Published Date | Title | Company Name
White Paper Published By: Sysomos     Published Date: Oct 24, 2012
Getting the right people excited about your brand is a powerful way to increase brand awareness and make sales. But how do attract influencers and get them talking about you? Here are 6 tips from Sysomos.
Tags : 
social media monitoring tools, business intelligence, analysis, analytics, dashboard
    
Sysomos
White Paper Published By: Sysomos     Published Date: Oct 24, 2012
The fast food business is worth more than $200 billion. This report digs into social media conversations to discover who's winning the burger wars. Includes social media ratings for Burger King, McDonald's, KFC, and Taco Bell.
Tags : 
sysomos, heartbeat, map, social media monitoring tools, business intelligence
    
Sysomos
White Paper Published By: IBM     Published Date: Oct 24, 2012
This state of marketing survey for 2012 details marketers' biggest challenges and opportunities reveal the rise of the empowered customer.
Tags : 
ibm, marketing, data analytics, it partnership, customer experience
    
IBM
White Paper Published By: IBM     Published Date: Oct 24, 2012
Times are rough in the travel and hospitality industry. Customers are moving faster than ever. Whether traveling for leisure or business, they're empowered, knowledgeable and discriminating. Learn about driving revenue and loyalty for the consumer.
Tags : 
marketing, ibm, smarter analytics, data, travel and hospitality
    
IBM
White Paper Published By: IBM     Published Date: Oct 24, 2012
Building long-term and profitable relationships has long been the goal for financial services companies new channels and growing complexity have made it more challenging than ever. Read on to learn about changing customer relationships and strategies
Tags : 
ibm, customer relationships, crm, customer relationship management, social media
    
IBM
White Paper Published By: IBM     Published Date: Oct 24, 2012
Having a deep understanding of the customer and orchestrating the customer's experience to be consistent and relevant across channels is marketing's new mandate. Learn how you can achieve this by delivering positive brand experience and engagement.
Tags : 
brand experience, customer experience, cross-channel engagement, business technology, social media
    
IBM
White Paper Published By: Epsilon     Published Date: Oct 19, 2012
With more competition, strong customer scrutiny, and a growing number of marketing channels to leverage, retailers are going toward Real-time Messaging to boost their Customer Experience Marketing to remain relevant and keep customers engaged.
Tags : 
epsilon, marketing, crm, customer experience marketing, customer experience
    
Epsilon
White Paper Published By: Epsilon     Published Date: Oct 19, 2012
Unlock the Mystery of Predictive Modeling -- Retailers that use customer transactional data to their advantage, coupled with other database elements, can learn how to build solid customer relationships and strengthen their ROI.
Tags : 
modeling, epsilon, marketing, marketing research, roi
    
Epsilon
White Paper Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
Tags : 
data management, customer centricity, crm, buying behaviors, segmentation
    
Merkle
White Paper Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
Tags : 
marketing accountability, roi, data management, customer centricity, crm
    
Merkle
White Paper Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
Tags : 
brand experience, customer experience, customer insights, communication management, marketing accountability
    
Merkle
White Paper Published By: Bazaarvoice     Published Date: Oct 15, 2012
Charles Schwab understands that customers make their best marketers - the financial service firm acquires 40% of its new business through customer referrals. Charles Schwab shares best practices that can guide organizations to invest in social.
Tags : 
forrester, customer acquisition, reviews, social, opinions
    
Bazaarvoice
White Paper Published By: Interactive Intelligence     Published Date: Oct 10, 2012
Read how your business can gain that advantage by delivering the type of mobile experience users have come to expect, from Michael Finneran of dBrn Associates and Brad Herrington of Interactive Intelligence.
Tags : 
mobile customer service, customer service, mobile experience, mobile apps, customer experience/engagement
    
Interactive Intelligence
White Paper Published By: Interactive Intelligence     Published Date: Oct 10, 2012
Read what you can do to successfully move your customer care infrastructure to the cloud, from J.R. Simmons of COMgroup, Inc. and Jason Alley of Interactive Intelligence.
Tags : 
customer care, cloud brokers, caas, communications as a service, contact center applications
    
Interactive Intelligence
White Paper Published By: Interactive Intelligence     Published Date: Oct 10, 2012
In this whitepaper, Daniel Hong and Keith Dawson from Ovum take an extensive look at how smart devices can revolutionize the customer experience.
Tags : 
customer service, customer experience, customer interactions, smart devices, mobile strategy
    
Interactive Intelligence
White Paper Published By: Interactive Intelligence     Published Date: Oct 10, 2012
Nearly two-thirds of customers who try to solve issues online or through an interactive voice response (IVR) system inevitably choose to speak with an agent. Can smartphone applications change this interaction landscape for the better?
Tags : 
mobile apps, mobile self-service, mobile applications, customer interactions, business technology
    
Interactive Intelligence
White Paper Published By: IBM     Published Date: Oct 03, 2012
Discover the total economic impact and potential ROI that can be realized by deploying IBM Exceptional Web Experience solutions
Tags : 
web experience, roi, user experience, multichannel experiences, customer engagement
    
IBM
Webinar Published By: IBM     Published Date: Oct 03, 2012
Watch a webcast on making your online customer experience exceptional and how to turn your customers into brand advocates
Tags : 
online experience, user experience, web experience customer experience, branding, digital marketing
    
IBM
White Paper Published By: Wildfire Interactive     Published Date: Sep 29, 2012
The marketing industry has always touted the importance of identifying and engaging a brand's most influential fans. These are the fans that not only advocateon behalf of your brand, but whose recommendations are also weighty enough to get friends and family to take action. How valuable is this type of fan, however? Can we quantify their impact?
Tags : 
wildfire, marketing, social marketing, brand marketing, emerging marketing
    
Wildfire Interactive
White Paper Published By: Wildfire Interactive     Published Date: Sep 29, 2012
Marketers accept that social media is now a fundamental part of brand building, but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.
Tags : 
wildfire, marketing, social marketing, brand marketing, emerging marketing
    
Wildfire Interactive
White Paper Published By: Merkle     Published Date: Sep 26, 2012
Download this white paper for a deeper look into the growing question surrounding the pharmaceutical industry--If customer centricity is so widely accepted as a way to unlock significant financial gains, why are companies so slow to adopt it?
Tags : 
crm, customer relationship amangement, customer centricity, connected crm, pharmaceuticals
    
Merkle
White Paper Published By: Inkling     Published Date: Sep 26, 2012
Better lead management can be the foundation for enabling sales and proving a return on marketing investment, but it takes more than just a software package to achieve.
Tags : 
lead management, sales and marketing alignment, marketing automation, lead nurturing, sales enablement
    
Inkling
White Paper Published By: Inkling     Published Date: Sep 26, 2012
What you need to know to market more effectively to today's business buyers, increase sell-through, and demonstrate a real return on your marketing investment.
Tags : 
b2b marketing, technology marketing, content marketing, marketing automation, sales enablement
    
Inkling
White Paper Published By: Aberdeen Group     Published Date: Sep 25, 2012
The report will show how Best-in-Class organizations are prioritizing their social spend to improve personalization and brand compliance.
Tags : 
retail, aberdeen, omni-channel, social, social marketing
    
Aberdeen Group
White Paper Published By: Maximizer     Published Date: Sep 19, 2012
Download a complimentary copy of the "Time for a CRM tune-up?" e-book, which includes interactive checklists to help you identify opportunities and areas of improvement in your CRM.
Tags : 
crm, crm software, crm solution, customer relationship management, sfa
    
Maximizer
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Sub-Categories: CRM Solutions/Software, Customer Experience/Engagement

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