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Customer Experience/Engagement

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White Paper Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
Tags : 
crimson hexagon, social media, branding, measuring brand impact, brand impact
    
Crimson Hexagon
White Paper Published By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
Tags : 
web content management, commerce and content systems, mobile management systems, marketing optimisation, content management systems
    
Adobe
White Paper Published By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach today’s empowered customer, but what’s that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organization’s digital marketing team.
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multichannel marketing, geo-targeting, customer retention, acquiring customers, email marketing
    
Monetate
White Paper Published By: KANA®, A Verint® Company     Published Date: Aug 07, 2014
Just as organizations have finally gotten on board with the move to omnichannel customer service —offering a seamless consumer experience through available shopping channels—the game has changed once again.
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customer service, multimodal, consumer experience, shopping, channels
    
KANA®, A Verint® Company
White Paper Published By: Acquia     Published Date: Jul 24, 2014
This ebook provides best practices to consider while thinking through your redesign.
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responsive design, best practices for responsive design, designing a site for mobile users, optimising the mobile experience, interactive marketing
    
Acquia
White Paper Published By: Acquia     Published Date: Jul 24, 2014
In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.
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integrating content and community, social marketing, blogging, product descriptions, customer experience/engagement
    
Acquia
Free Offer Published By: Bazaarvoice     Published Date: Jul 24, 2014
Join Bazaarvoice Client Success Directors as they share proven best practices from some of the world’s best brands including DELL, Bare Escentuals, Dillards, Urban Decay, BuyaGift, Microsoft and more.
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bazaarvoice, holiday sales, holiday shopping, customers, christmas shopping
    
Bazaarvoice
White Paper Published By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
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driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
White Paper Published By: Acquia     Published Date: Jul 16, 2014
This ebook will serve as a best practices guide for leveraging personalisation to build your brand and customer experience.
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leveraging personalisation, building your brand, building your customer experience, email marketing, website development
    
Acquia
White Paper Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginner’s Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
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hootsuite, social media, social media marketing, social media metrics, insights
    
uberVU via HootSuite
White Paper Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But beware—hashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
White Paper Published By: IBM     Published Date: May 06, 2014
Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.
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ibm, personalization, real time personalization, customer expectations, customer engagement
    
IBM
White Paper Published By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
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turn, forbes insights, privacy, big data, marketing
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
Tags : 
turn, marketing, global marketing, global audience, global digital audience
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : 
turn, marketing, global marketing, global digital audience, cross-channel brand
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
Tags : 
turn, marketing, global marketing, global audience, global digital audience
    
Turn
White Paper Published By: LogMeIn     Published Date: Jan 29, 2014
A Quick Guide for More Profitable Sales Meetings.
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logmein, client expectations, sales meetings, sales, build relationships
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jan 29, 2014
eMarketer reports on multichannel customer services and provides best practices for building retail loyalty
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multichannel customer services, best practices, customer, customer service, retail
    
LogMeIn
White Paper Published By: Marketo     Published Date: Jan 08, 2014
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
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marketing automation, operational efficiency, marketo, crm solutions/software, customer experience/engagement
    
Marketo
White Paper Published By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : 
marketing, marketing automation, email marketing, lead nurturing, small business
    
Marketo
White Paper Published By: Marketo     Published Date: Jan 08, 2014
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. But you can't map bad processes to new technology, you need complete user adoption in order to be successful, and you need to proactively grow your solution as marketing continues to evolve.
Tags : 
marketing automation, marketo, lead nurturing, crm solutions/software, customer experience/engagement
    
Marketo
White Paper Published By: SocialChorus     Published Date: Jan 07, 2014
Thanking advocates for their efforts is an important component to Advocate Marketing success. Whether your goal is to motivate advocates to create and share brand content or increase awareness, a comprehensive Thank You strategy is vital in keeping your employee, consumer and blogger advocates engaged and sharing.
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advocates, advocate marketing, brand ambassadors, employee advocates, consumer advocates
    
SocialChorus
White Paper Published By: SocialChorus     Published Date: Aug 28, 2013
Learn how to grow your business by motivating and scaling your advocates in 6 easy steps with this guide from SocialChorus
Tags : 
brand story, brand advocate, social engagement, customer advocate marketing, social media
    
SocialChorus
Webinar Published By: SocialChorus     Published Date: Jul 17, 2013
In this webinar, Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International, energetically discusses how Mondelez is challenging marketers to “think like a startup,” and leverage social media and mobile to drive impulse purchasing and brand preference. Bonin shares how Mondelez achieved recent success in social engagement including the Trident, Wheat Thins and Oreo’s “dunk in the dark” campaigns.
Tags : 
consumer advocate, consumer advocacy, intent to purchase, social engagement, customer experience/engagement
    
SocialChorus
White Paper Published By: TIBCO     Published Date: Aug 18, 2014
Digitalization—the process of exploiting digital information to maximize business success—has increased the value of your data to the point where it is arguably your most important asset. This paper explains why mastery will not be possible with merely adequate integration technology.
Tags : 
tibco, integration, data integration, business integration, business intelligence
    
TIBCO
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