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Customer Experience/Engagement

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White Paper Published By: LogMeIn     Published Date: Sep 16, 2014
This eBook examines modern collaboration and includes six basic tips to change the way you run meetings.
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join.me, online meetings, video conferencing, web conferencing, tips to run meetings
    
LogMeIn
White Paper Published By: Acquia     Published Date: Sep 09, 2014
Ce guide fournit un ensemble d’informations, de résultats de recherches et de conseils pour mener à bien leur mission et transformer leur entreprise en intégrant avec succès la révolution digitale.
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digital marketing interactions, digital strategy, integrating the digital revolution, email marketing, website development
    
Acquia
White Paper Published By: Acquia     Published Date: Sep 09, 2014
De nombreux exemples sont présentés dans cet eBook pour illustrer la stratégie digitale des marques pour: 1. Créer des expériences digitales engageantes 2. Basées sur de la production de contenus appropriés 3. Délivrés au bon moment au point d’interaction le plus pertinent.
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think like an editor, developing content, using your website to develop content, brand engagement, engaging digital experiences
    
Acquia
White Paper Published By: Acquia     Published Date: Sep 09, 2014
Cet eBook s’adresse à tous ceux qui désirent approfondir leur savoir-faire en matière de personnalisation. Le document revient tout d’abord sur la notion d’A/B testing et sur les meilleures pratiques pour effectuer un A/B testing efficace.
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custimization guide, rules of personalization, digital marketing, interactive marketing, email marketing
    
Acquia
White Paper Published By: Yext     Published Date: Sep 03, 2014
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem are bad news for a variety of reasons, not the least of which is they could be costing your business a lot of time and money. As an industry, it, behooves us to collectively solve this issue. So let’s give it a shot.
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yext, seo, marketing, search engine optimization, duplicate business listings
    
Yext
White Paper Published By: Yext     Published Date: Sep 03, 2014
The key to a mobile local campaign is the Mobile Local Landing page. Download this whitepaper to find out the 3 cornerstones to a successful Mobile Local Landing Page.
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yext, marketing, internet marketing, mobile marketing, mobile local landing page
    
Yext
White Paper Published By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach today’s empowered customer, but what’s that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organization’s digital marketing team.
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multichannel marketing, geo-targeting, customer retention, acquiring customers, email marketing
    
Monetate
White Paper Published By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether you’ve kicked off your planning or you haven’t even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
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marketing tips, holiday marketing, email production, holiday promotions, email marketing
    
Bronto
White Paper Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers
    
ExactTarget
White Paper Published By: Inkling     Published Date: Aug 12, 2014
Learn about the challenges marketers are facing while creating quality digital content and see what your organization could be doing better to rectify the situation.
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inkling, publishing, content creation, digital content, content marketing
    
Inkling
Webinar Published By: Bazaarvoice     Published Date: Aug 01, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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bazaarvoice, marketing, trends, customer-centric, brand
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Aug 01, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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bazaarvoice, marketing, reviews, purchase intent, brand
    
Bazaarvoice
White Paper Published By: Acquia     Published Date: Jul 24, 2014
This ebook provides best practices to consider while thinking through your redesign.
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responsive design, best practices for responsive design, designing a site for mobile users, optimising the mobile experience, interactive marketing
    
Acquia
White Paper Published By: Acquia     Published Date: Jul 24, 2014
In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.
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integrating content and community, social marketing, blogging, product descriptions, customer experience/engagement
    
Acquia
White Paper Published By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
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driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
Best practices for Agents and Admins providing tips for building a live chat service.
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boldchat, livechat, customer support, tips for building live chat, webinars & web conferencing
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
A Case Study on The North Face and how BoldChat was utilised as a solution to their challenge.
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boldchat case study, the north face, live chat, customer support, crm software
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
This paper provides a Live Chat Comparison with a goal-driven approach to chat vendor selection.
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live chat, boldchat, logmein, comparing live chat vendors, webinars & web conferencing
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
An Aberdeen Group report on the rising financial impact of customer service.
Tags : 
liven chat, bold chat, customer service, customer support, crm software
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
A research report on streamlining the customer experience with mobile chat.
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mcommerce, live chat, boldchat, logmein, customer support
    
LogMeIn
White Paper Published By: Acquia     Published Date: Jul 16, 2014
This ebook will serve as a best practices guide for leveraging personalisation to build your brand and customer experience.
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leveraging personalisation, building your brand, building your customer experience, email marketing, website development
    
Acquia
Webinar Published By: IBM     Published Date: Jun 20, 2014
In this video, see how IBM ExperienceOne helps you attract, delight, and maximize the lifetime value of your customers by enriching the ways you engage with each of them.
Tags : 
ibm, ibm digital experience, customer engagement, marketing, brand ambassador
    
IBM
Webinar Published By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
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ibm, digital experience, digital strategy, marketing, digital experience platform
    
IBM
White Paper Published By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
Tags : 
ibm, ibm digital experience, customer engagement, digital experience platform, cross channel
    
IBM
White Paper Published By: IBM     Published Date: Jun 11, 2014
Read this paper to discover how engaging in exceptional digital experiences redefines the ways we live, work and play.
Tags : 
ibm, ibm customer experience suite, ivm employee experience suite, digital experience, social business
    
IBM
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