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Customer Experience/Engagement

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White Paper Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : 
marketing, mobile, strategic, responsive design, measurement
    
Marketo
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This report will help companies understand the relationship between support interactions, channels, and improving loyalty by investing in the right technology and resources to keep up with customers’ ever-changing behavior and preferences.
Tags : 
improving loyalty, customer loyalty, customer care, contact center, multi-device
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This infographic provides a glimpse of the global insights gathered in Ovum's research report and highlights the current state of customer service, customers' preferences and where companies are falling short.
Tags : 
improving loyalty, customer loyalty, customer care, contact center, multi-device
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This white paper reveals how to become mobile-minded enough to win with customers.
Tags : 
mobility, mobile-minded, mobile devices, go mobile, customer relationship
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This report shows the main findings and predictions for the future of workplace collaboration and how companies can find real value in bringing the workforce together with meeting tools.
Tags : 
workplace, the future of workplace, workplace collaboration, meeting tools, bring real value with meeting tools
    
LogMeIn
White Paper Published By: Oracle     Published Date: Jun 19, 2015
I responsabili del servizio clienti ricoprono un ruolo fondamentale nella definizione del marchio. Tuttavia, per essere in linea perfetta con il ruolo, queste persone devono essere consapevoli dell'importanza della creatività in ciò che fanno: il servizio clienti richiede progettazione.
Tags : 
customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior
    
Oracle
White Paper Published By: Oracle     Published Date: Jun 19, 2015
This report will show you smarter ways to persuade your customers to keep spending with you.
Tags : 
customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior
    
Oracle
White Paper Published By: Affirm     Published Date: May 11, 2015
You’ve probably heard that Millennials make up nearly a quarter of the U.S. population, and contrary to popular belief, contribute a sizeable amount to retail sales each year. However, you’ve probably also heard that Millennials think, breathe, act and shop very differently than your traditional customers. Fear not!This article will arm merchants with important insights into the lives of Millennials, and provide helpful tools to convert your Millennial target audience into happy customers.
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millennial shoppers, retail sales, traditional customer, important insights, customer experience
    
Affirm
White Paper Published By: Affirm     Published Date: May 11, 2015
This article will help merchants understand what these payment companies offer, when and why consumers use each, and why merchants might consider offering them to increase consumer delight and maximize sales.
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payment methods, customer delight, maximize sales, payment companies, customer experience/engagement
    
Affirm
White Paper Published By: Affirm     Published Date: May 11, 2015
This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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purchasing power, purchasing decisions, actionable tips, loyal customers, millennial consumers
    
Affirm
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
Tags : 
touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : 
email marketing, real world insights, roi, customer lifecycle, customer relationships
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
Tags : 
email marketing, consumer engagement, cross-channel analytics, roi, email programs
    
Adobe
White Paper Published By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
Tags : 
marketing strategy, sales marketing alignment, sales content, sales enablement, cmo
    
Brainshark
White Paper Published By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn about how sales enablement technology can make it easier for reps to find the right content for every selling situation.
Tags : 
sales marketing alignment, sales content, sales enablement, content marketing, product marketing
    
Brainshark
White Paper Published By: Brainshark     Published Date: Apr 24, 2015
In this book, you will find the concepts you need to know to evaluate and improve your sales enablement system. If you don’t currently have a sales enablement system, learn all the benefits that implementation may bring you.
Tags : 
sales marketing alignment, sales content, sales enablement, content marketing, product marketing
    
Brainshark
White Paper Published By: LogMeIn     Published Date: Apr 17, 2015
This white paper examines the underlying factors that determine an end user’s satisfaction with their online meeting tool and which tools rank the highest.
Tags : 
customer satisfaction solutions, online meetings, virtual meetings, meeting tool, joinme
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Apr 17, 2015
This infographic illustrates the main benefits of collaboration tools for companies.
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collaboration tools, online meetings, virtual meetings, collaboration, benefits of collaborative tools
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Apr 17, 2015
This paper revelas the main steps to regain control of your time and your schedule.
Tags : 
stop people from wasting your time, steps to regain control of your time, meetings, virtual meetings, online meetings
    
LogMeIn
White Paper Published By: Mobify     Published Date: Feb 20, 2015
Mobify’s Mobile Strategy Development Guide is aimed at retailers in the process of developing a mobile strategy or invested in upgrading their current strategy to meet customer expectations and incorporate emerging mobile technology. In our new guide, you’ll discover: - How to build a solid business case to win senior management buy-in - How to effectively assign responsibilities in the strategy development process - How to analyze your competitors’ mobile initiatives for best practices and lessons learned - How to identify the right metrics to measure strategy success
Tags : 
mobile strategy, mobile development, mobile technology, customer engagement, emerging marketing
    
Mobify
White Paper Published By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : 
marketing, marketing automation, email marketing, lead nurturing, small business
    
Marketo
White Paper Published By: Marketo     Published Date: Jan 08, 2014
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. But you can't map bad processes to new technology, you need complete user adoption in order to be successful, and you need to proactively grow your solution as marketing continues to evolve.
Tags : 
marketing automation, marketo, lead nurturing, crm solutions/software, customer experience/engagement
    
Marketo
White Paper Published By: Quantcast     Published Date: Jun 26, 2015
Learn how marketers are improving their digital campaigns to reach the right audiences.
Tags : 
quantcast, digital campaigns, measurability, audience targeting, brand marketers
    
Quantcast
White Paper Published By: Oracle     Published Date: Jun 19, 2015
Descarga tu copia ahora y recibe consejos sobre cómo hacer que tus clientes vuelvan.
Tags : 
customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior
    
Oracle
White Paper Published By: Gigya     Published Date: Jun 08, 2015
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
Tags : 
data privacy and personalization, modern consumers, social login, consumer concerns, data privacy
    
Gigya
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