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Customer Experience/Engagement

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Live Event Published By: destinationCRM.com     Published Date: Apr 15, 2015
It's no secret that the use smart phones is exploding. According to a recent report from the Pew Research Center, 34% Americans go online mostly using their phones, and not using some other device such as a desktop or laptop computer. The implication for location based marketing and ecommerce, customer service, and personalized, permission based marketing is enormous, but the rules of engagement are markedly different for mobile communications.
Tags : 
mobile data, customer engagement, crm, customer data, smartphones
    
destinationCRM.com
White Paper Published By: Mobify     Published Date: Feb 20, 2015
Mobify’s Mobile Strategy Development Guide is aimed at retailers in the process of developing a mobile strategy or invested in upgrading their current strategy to meet customer expectations and incorporate emerging mobile technology. In our new guide, you’ll discover: - How to build a solid business case to win senior management buy-in - How to effectively assign responsibilities in the strategy development process - How to analyze your competitors’ mobile initiatives for best practices and lessons learned - How to identify the right metrics to measure strategy success
Tags : 
mobile strategy, mobile development, mobile technology, customer engagement, emerging marketing
    
Mobify
White Paper Published By: Evergage, Inc.     Published Date: Feb 17, 2015
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
Tags : 
evergage, web personalization, web personalization planning, real time web personalization, marketing strategy
    
Evergage, Inc.
White Paper Published By: Lumesse     Published Date: Feb 13, 2015
This White Paper illustrates the trends that increase the complexity of recruitment, causing talent acquisition managers and HR leaders significant concern: the emergence of new technology, changing demographics and recruiting across borders and increasing globalisation.
Tags : 
use of technology in recruitment, new recruitment methods, mobile jobseekers, social media, customer experience/engagement
    
Lumesse
White Paper Published By: ClearSlide, Inc     Published Date: Jan 29, 2015
As a sales coach, you can make a big impact on you team's goal attainment by helping your team make small changes that will make a big impact on their productivity. In this guide, you'll learn 10 ways that you can improve your sales team's productivity with easy changes to what they are doing every day. From helping them understand the "formation" needed to win to gamifying their day, you'll learn actionable tips that your team can start using today.
Tags : 
sales, increasing productivity, increasing revenue, sales performance optimization, sales performance
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
As the landscape of modern sales evolves based on global trends, sales people are finding themselves stretched to do more, sell on the go, and make quota faster. Today, sales leaders need to increase productivity and reduce friction in the sales process in order to hit their quotas. This white paper orchestrates the five steps necessary to improve your sales pipeline and forecast.
Tags : 
b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
What is sales engagement, and why should sales leaders care? ClearSlide partnered with CSO Insights and asked 354 firms to define and determine how sales engagement drives ROI.
Tags : 
b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
This ClearSlide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester’s own market data and a custom study of the same audience.
Tags : 
sales, increasing productivity, increasing revenue, sales performance optimization, sales performance
    
ClearSlide, Inc
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
To build a successful sales engine, B2B sales leaders must continually find ways to increase levels of productivity. Today, automated tools and analytics are becoming the key differentiator of highly productive sales teams. Are you ready to make your sales team more effective, efficient, and enabled?
Tags : 
b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
White Paper Published By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
Tags : 
meltwater, social media monitoring, media monitoring, social media analytics, media analytics
    
Meltwater
White Paper Published By: LogMeIn     Published Date: Jan 12, 2015
This quarterly insight into customer engagement strategy focuses on the cost of not having live chat, 5 points to consider for Live Chat and provides the 3 key takeaways for businesses to consider when trying to reduce cart abandonment
Tags : 
live chat, logmein boldchat, effectiveness of live chat, webinars & web conferencing, crm solutions/software
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jan 12, 2015
This report, based on the survey results with nearly six thousand respondents across ten countries, sheds light on important questions about effective mobile engagement.
Tags : 
effective mobile engagement, engaging with the mobile user, boldchat, logmein boldchat, content management systems
    
LogMeIn
White Paper Published By: Trustpilot     Published Date: Nov 13, 2014
Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.
Tags : 
trustpilot, online reviews, customer feedback, customer service, reviews
    
Trustpilot
White Paper Published By: SocialChorus     Published Date: Oct 24, 2014
Download this Ebook oto learn everything you need to get internal buy-in for your employee advocacy program.
Tags : 
socialchorus, employee advocacy, employee advocacy program, social media marketing, social media
    
SocialChorus
White Paper Published By: LogMeIn     Published Date: Oct 10, 2014
This paper provides 6 vital tips from 20 experts to help make the most of meetings.
Tags : 
tips to run an effective meeting, making the most of meetings, online meetings, web conferences, logmein
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Oct 10, 2014
This report includes five important conclusions, and three of them are channel specific. In each of these cases, we have the benefit of open-ended responses which add true color to the statistical data included in the report.
Tags : 
live chat effectiveness, logmein live chat, making the most of live chat, interactive marketing, webinars & web conferencing
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Oct 10, 2014
This report outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
Tags : 
logmein customer service technology, intergrated contact center, customer experiences, customer technology, contact center
    
LogMeIn
Case Study Published By: Brightcove     Published Date: Sep 17, 2014
6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There is no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.
Tags : 
online video quality, consumer perception, distribution strategies, emerging marketing, interactive marketing
    
Brightcove
Case Study Published By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
Tags : 
video cloud, video content, live video content, emerging marketing, interactive marketing
    
Brightcove
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
Best practices for Agents and Admins providing tips for building a live chat service.
Tags : 
boldchat, livechat, customer support, tips for building live chat, webinars & web conferencing
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
A Case Study on The North Face and how BoldChat was utilised as a solution to their challenge.
Tags : 
boldchat case study, the north face, live chat, customer support, crm software
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
An Aberdeen Group report on the rising financial impact of customer service.
Tags : 
liven chat, bold chat, customer service, customer support, crm software
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
A research report on streamlining the customer experience with mobile chat.
Tags : 
mcommerce, live chat, boldchat, logmein, customer support
    
LogMeIn
White Paper Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : 
quantcast, twitter, tweeting, social media, real time advertiser
    
Quantcast
White Paper Published By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : 
marketing, marketing automation, email marketing, lead nurturing, small business
    
Marketo
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