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Social Media Marketing

Results 201 - 225 of 392Sort Results By: Published Date | Title | Company Name
White Paper Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
Tags : 
marketing automation, local marketing automation, local web, branding, channel marketing
    
Balihoo
White Paper Published By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Tags : 
digital marketing, digital, marketing, google analytics, metrics
    
Google
White Paper Published By: Oracle     Published Date: Dec 14, 2011
Read this brief to learn four steps to help guide your customer loyalty strategy.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
Webinar Published By: Oracle     Published Date: Dec 13, 2011
Find out how Oracle On Demand provides all of the business features that users need plus the instant gratification they demand
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: NCM Fathom     Published Date: Dec 09, 2011
Content is king online and on screen, right? Then the same must be true for in-person gatherings. Attendance is the key element to a successful event. Read this great guide to getting people to your event.
Tags : 
ncm fathom, business events, attendance, events, customer experience/engagement
    
NCM Fathom
White Paper Published By: Bazaarvoice     Published Date: Dec 08, 2011
Leading thinkers in marketing, social, digital, and future business gathered in October with over 500 industry peers at Social Commerce Summit Europe. Discover the predictions and advice they shared in this free report: Social Commerce Trends Report Europe 2012.
Tags : 
social, social commerce, customer centricity, customer intelligence, social media
    
Bazaarvoice
White Paper Published By: Gleanster     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 387 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions, rankings and analysis of 39 solution providers. Social intelligence is being increasingly used today to describe the next rung on the evolutionary ladder of listening to and acting upon consumer conversation on the social web. That rung maps to a number of technology innovations. Chief among them are improved capabilities around analyzing and integrating all sources of voice-of-the-customer data to generate more actionable insights. Social intelligence also speaks to an emerging corporate mindset regarding the strategic importance of social data and the need to better capitalize upon it. This Gleansight benchmark report reveals how Top Performers are achieving success when it comes to the incessant quest to extract customer insights and take actions that ultimately translate into revenue growth, cost reduction, risk reduction and relationship enhancement.
Tags : 
social intelligence, marketing, social media, gleanster, business intelligence
    
Gleanster
Case Study Published By: IBM     Published Date: Nov 09, 2011
Learn how intelligence, integration, and interactivity can drive the results you are looking for!
Tags : 
marketing, intelligence, integrattion, interactivity, unica
    
IBM
White Paper Published By: IBM     Published Date: Nov 09, 2011
Learn how you can transform your marketing practices into interactive marketing!
Tags : 
customer, unica, cross-channel, cross channel marketing, interactive
    
IBM
White Paper Published By: IBM     Published Date: Nov 09, 2011
Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals
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marketing, unica, technology, adoption, customer intelligence
    
IBM
White Paper Published By: IBM     Published Date: Nov 09, 2011
Learn how Unica provides a MAP with a high level of customizable business rules and processes!
Tags : 
marketing, map, marketing automation, sirius assesments, unica
    
IBM
Case Study Published By: iKnowtion     Published Date: Nov 09, 2011
A strong, multi-media advertising plan worked until sales started to decline. Using marketing mix modeling iKnowtion, helped this company understand the changing effectiveness of various media, and the impact these trends had on the customers acquired.
Tags : 
crm strategies, media effectiveness, strategy, development, mix modeling
    
iKnowtion
White Paper Published By: Reevoo     Published Date: Nov 03, 2011
Social shopping has changed the purchase journey beyond all recognition. Get a grip on the new social purchase journey. Get your free whitepaper now!
Tags : 
social commerce, social media, social media for business, social network, marketing
    
Reevoo
White Paper Published By: Limelight Networks     Published Date: Nov 02, 2011
Learn how to turn content assets into online consumer engagement and higher web conversions.
Tags : 
content assets, content marketing, engagement, web conversion, limeilght
    
Limelight Networks
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
Read this paper to learn how to combine powerful analytical techniques with your existing fraud detection and prevention efforts.
Tags : 
ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
This paper describes how to build a proactive threat and risk strategy based on predictive analytics and provides real life examples of the benefits.
Tags : 
ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
In this technical white paper from IBM, learn how predictive analytics can be used to detect internal and external threats to your organization.
Tags : 
ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved and much more!
Tags : 
data analysis, ibm data analysis, smarter planet new intelligence, rfid, sensors and actuators
    
IBM Software
White Paper Published By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
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dell, ibm, zendesk, active social listening, social echo
    
PR Newswire
White Paper Published By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
Tags : 
mobile strategy, mobile site, mobile website, mobile marketing, mobile web
    
Limelight Networks
White Paper Published By: CFO.com     Published Date: Sep 21, 2011
CFO magazine explored trends in the procurement of technology, financial services and other services by U.S. corporations. The study, "The Senior Finance Team and Corporate Purchasing Decisions: Product and Service Investment Plans, Vendor Selection Process, and the Impact of Media on the Decision Making Process" identifies the extent and types of purchases that companies will make, the role of the finance team in corporate purchasing decisions, the criteria used for vendor selection, and the trends and influence of various types of media on vendor choices.
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cfo.com, technology, financial services, company purchases, vendor selection
    
CFO.com
White Paper Published By: Echosign     Published Date: Sep 19, 2011
Leading companies recognize the importance of eSignatures. This Buyer's Guide lets you know what to look for in an eSignature solutions vendor.
Tags : 
digital signature, electronic signature, electronic signatures, digital signatures, e-signature
    
Echosign
White Paper Published By: Silverpop     Published Date: Sep 19, 2011
10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen.
Tags : 
silverpop, marketing, right message, email, social media
    
Silverpop
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