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The most successful marketers will be those who stand out by infusing their content with a more human feel. Here are five tips and tactics guaranteed to strengthen your messages and delight your subscribers.

Marketers have been successfully using testing and targeting to optimize their websites to increase conversions and maximize ROI. Download the "Successful Web Site Testing Practices" whitepaper from SiteSpect for strategies on how to make the most of your online optimization program.

Businesses are constantly looking for ways to increase website traffic through marketing and drive more sales through their webstore.

Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.

Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.

This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.

Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.

10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen.

With more people trying to squeeze more activities into a finite amount of time, it's no wonder that people say "time is money." And for marketers with less margin for error than ever, timing is literally money. So how do you deliver the right message at the right time and ensure your revenues don't melt away faster than a clock in a Dali painting?

According to The Fireclick Index, a comprehensive web analytics solution, over 96% of the people who visit a website leave without completing any action, like a purchase.

Your customers interact with you on social networks, but how effectively are you using social media to connect with them on your website? This white paper explores best practices to build on-site engagement by integrating social tools.

We've broken down the 101 ways into 4 categories: Sign up URL placement, Advertisement Ideas, Promotional Ideas, and Getting Involved. Use a couple or use them all, but any are sure to add subscribers to your e-mail list!

The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.

The report details information such as overall barcode scanning trends, mobile operating systems scanning shares, representative demographics of users, and activities of overall states and/or countries with the highest scanning utilization.

This white paper outlines 5 key insights from year-over-year data with some perspective on the 2011 UK Christmas season. Read on to learn more about key metrics in the season including clicks, advertising, search advertising and more.

Join us for this web event where featured Forrester Research principal analyst, Art Schoeller and Interactive Intelligence senior vice president, Joe Staples will discuss these topics and help you be ready to take the best advantage of the upcoming year and the contribution your contact center can make to the success of your business.

Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.

If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.

On the Internet, page-loading delays can stop customers from buying. Download our free report, 3 Proven Ways to Boost Transactions with Web Acceleration, and learn how Limelight Network's front-end acceleration technology can improve Time to Action.

This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.

As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.

Many times, SEOs are too focused on the performance of their own keywords that they barely monitor their competitors’ rankings. However, when done right, incorporating competitor analysis into your SEO strategy can drastically increase your company’s natural search performance. Download this guide, to walk through the 4 steps to a successful competitor analysis: •Performing a Basic Competitor Analysis •Discovering Unknown Competitors •Identifying Competitors by Product Line •Building an SEO Strategy from Competitor Analysis

With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.

An informative new whitepaper on the 5 essential changes to the PR Cycle offers important insight into how you can accurately monitor your brand in the marketplace and respond effectively to consumer and media needs and interests.

This free e-Book from KnowledgeVision shares five strategies for accelerating your online video content creation using existing materials you already have in-house.