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Interactive/PR Agencies

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White Paper Published By: Airfoil PR     Published Date: Apr 21, 2010
In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.
Tags : 
airfoil, innovation, pov, public relations, integration
    
Airfoil PR
White Paper Published By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
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programmatic, digital advertising, audience data, adtech buying, business technology
    
Dun & Bradstreet
White Paper Published By: IBM     Published Date: Feb 02, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
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ibm, analytics, energy, utilities, customer experience
    
IBM
White Paper Published By: Blue Valley Telemarketing     Published Date: Dec 04, 2015
Learn how telemarketing places quality content in the hands of qualified decision makers in real time.
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blue valley, blue valley telemarketing, telemarketing, content marketing, content management
    
Blue Valley Telemarketing
White Paper Published By: Sponsored by Marin Software     Published Date: Aug 11, 2015
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
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paid media management, ad platforms, search marketing, audience targeting, search tools
    
Sponsored by Marin Software
White Paper Published By: Meltwater     Published Date: May 28, 2015
This guide will redefine the notion of media intelligence and tell you why it matters in your day-to-day. It’ll also include some practical applications to help you both improve and understand your performance so that you’re in a better position to prove out the success of your program to your higher-ups.
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media intelligence, data, media monitoring, media landscape, traditional media
    
Meltwater
Case Study Published By: Spredfast, Inc.     Published Date: Feb 05, 2015
Integrating social sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, you’re bringing brand partners all-new ways to engage with audiences and gain valuable exposure. You’re also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship outlines 3 basic steps for successfully integrating social into your packages. Up-to-the-minute examples from The NBA, Discovery.com, Toyota, JCPenney®, and other innovators in the sports and media worlds deliver fresh perspectives and creative inspiration. Pump up the value of your sponsorship packages with social. Download our quick-read whitepaper today.
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spreadfast, sponsorship, inventory, revenue, social
    
Spredfast, Inc.
White Paper Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
Tags : 
command center, social listening, influencers, digital, social marketing
    
Oracle Social Cloud
White Paper Published By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
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byoa trend, logmein, joinme, online meetings, painpoints with online meetings
    
LogMeIn
White Paper Published By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
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commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
An infograph showing how the changes in business trends can create a conflict between Sales and IT
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bring your own app, conflict between sales and it, cloud based meetings, logmein, interactive/pr agencies
    
LogMeIn
White Paper Published By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media
    
Adobe
White Paper Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
Tags : 
social intelligence, agency pitch, analytics, campaign roi, social media
    
Crimson Hexagon
White Paper Published By: MEDIAPLEX     Published Date: Nov 16, 2012
Get a great understanding of the RTB media opportunity for your brand, and what to look for in a DSP solution.
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dsp, rtb, demand side platform, interactive/pr agencies, interactive marketing
    
MEDIAPLEX
White Paper Published By: Kenshoo     Published Date: Oct 30, 2012
Per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014. Read on to learn about efficient gender targeting with Facebook.
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kenshoo, facebook, targeting, facebook ads, gender targeting
    
Kenshoo
White Paper Published By: Optify     Published Date: Aug 13, 2012
Learn how your agency can thrive by offering high-value inbound marketing services
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inbound marketing, optify, b2b marketing, seo, keywords
    
Optify
Software Download Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
Tags : 
acudeo, adwords, beet tv, bright cove, buy video ad
    
VIDEOHUB
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
Tags : 
restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
White Paper Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Health insurance marketing is highly regulated and nuanced with complexities. Success depends upon marketers' - and their agencies' - ability to exploit knowledge of the regulatory environment as well as specialized direct/digital practices. Category expertise is critical.
Tags : 
healthcare marketing, health care marketing, health insurance marketing, medicare marketing, health care marketing ideas
    
Hacker Group, Inc.
White Paper Published By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Tags : 
digital marketing, digital, marketing, google analytics, metrics
    
Google
White Paper Published By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
Tags : 
mobile strategy, mobile site, mobile website, mobile marketing, mobile web
    
Limelight Networks
White Paper Published By: IBM Software     Published Date: Aug 02, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
Tags : 
ibm, business analytics, data analytics, customer behavior, business intelligence
    
IBM Software
White Paper Published By: G+     Published Date: Jun 07, 2011
What do former execs from HP, PepsiCo Global Foods, and GE Water think about Medical Device innovation? Download this white paper to view the top takeaways from GLG's Best Practices in R&D for Medical Device Innovation panel.
Tags : 
g+ content, glg, best practices, r&d, medical device
    
G+
White Paper Published By: IBM Software     Published Date: May 24, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
Tags : 
ibm, business analytics, data analytics, customer behavior, business intelligence
    
IBM Software
White Paper Published By: IBM Software     Published Date: May 24, 2011
This white paper will explore the practical applications of performance management and business analytics.
Tags : 
ibm, business analytics, data analysis, performance management, customer
    
IBM Software
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