White Paper Published By: Hacker Group, Inc.
Published Date: Jan 27, 2012
Health insurance marketing is highly regulated and nuanced with complexities. Success depends upon marketers' - and their agencies' - ability to exploit knowledge of the regulatory environment as well as specialized direct/digital practices. Category expertise is critical.
White Paper Published By: Zuberance
Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
White Paper Published By: Zuberance
Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download the whitepaper to learn more.
Case Study Published By: Zuberance
Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
White Paper Published By: Zuberance
Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
White Paper Published By: Google
Published Date: Dec 14, 2011
How Travelocity improved its digital marketing.
Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
White Paper Published By: Solvate
Published Date: Oct 21, 2011
Creative teams are finding themselves understaffed and overwhelmed: too much work, too many deadlines, everything is a top priority, and not enough people to handle the workload. Many companies do not want to commit to hiring full-time staff at a time of uncertainty. One solution is source creative work by hiring on-demand talent online! Learn about the solutions that are best for you, and the ones to avoid.
White Paper Published By: Limelight Networks
Published Date: Oct 17, 2011
Learn how to use every mobile opportunity to your advantage. This report shows you how to:
.Optimize your website for mobile devices
.Take advantage of mobile context
.Create richer mobile experiences by adding video and interactivity
White Paper Published By: Limelight Networks
Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn:
. Insights on how to extend your brand image effectively across mobile devices
. Tips for targeting multiple mobile platforms
. Strategies for optimizing content publishing and performance
White Paper Published By: Eloqua
Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
White Paper Published By: Conductor
Published Date: Nov 16, 2010
Huge opportunities and technology advances in natural search are compelling search marketers to turn to SEO platforms to gain the upper hand. SEO has long been running to keep up with its digital family but the SEO platform is changing the way SEO is being practiced.
White Paper Published By: SearchIgnite
Published Date: Oct 26, 2010
This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.
White Paper Published By: SAS
Published Date: Sep 15, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
White Paper Published By: Unica
Published Date: Sep 08, 2010
Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included is a five-step migration path to Interactive Marketing success.
White Paper Published By: Citrix Online
Published Date: Aug 31, 2010
Use your value proposition in your phone calls, emails, voicemails and presentations to help customers understand why it's worth their time to meet with you.