White Paper Published By: Balihoo
Published Date: Feb 03, 2012
This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.
White Paper Published By: Gleanster
Published Date: Jan 23, 2012
This Deep Dive analyst report from Gleanster Research explores how the notion of synchronization not only allows companies to achieve their desired business objectives in multi-channel customer service, but also gives customers a reason to celebrate. It discusses the core technology enablers as well as the key business processes required to achieve cross-channel customer service.
White Paper Published By: Oracle
Published Date: Dec 13, 2011
Read this white paper to learn how a lightweight mobile CRM application - more task - than system-focused - can actually provide useful information and encourage salespeople to utilize it.
White Paper Published By: IBM Software
Published Date: Aug 02, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
In B2B e-commerce the mechanics are complex, requiring frequent iterative adjustments as technical specifications, end-user goals, and multiple stakeholders participate in the process. B2B e-commerce does not advance in a straight line, but as a web of inter-connected decision points.
It's a marketer's dream that their company can establish such customer loyalty that the consumer won't ever leave them for their competitors. But in today's highly competitive landscape, it's increasingly difficult to keep your business customers loyal to your brand year after year. Nonetheless, by making it easy for them to renew, you're one step closer to retaining the customer at minimal expense.
B2C users have quickly become accustomed to downloading quick-and-easy software from an "app store," but as this new process becomes more expectation than novelty, how might it alter the way your B2B business operates?
White Paper Published By: Google
Published Date: Dec 14, 2011
How Travelocity improved its digital marketing.
Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Webinar Published By: Oracle
Published Date: Dec 14, 2011
By integrating and aligning systems across multiple customer touch points you can drive higher conversion rates and lower operational costs, while improving the quality of each customer interaction. Take a look at this complimentary webinar to find out more.
White Paper Published By: Oracle
Published Date: Dec 13, 2011
In this white paper, Internet.com explores how businesses can leverage the latest integrated sales and marketing solutions improve the effectiveness of both teams in an increasingly challenging environment.
White Paper Published By: Oracle
Published Date: Dec 13, 2011
This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.
White Paper Published By: Oracle
Published Date: Dec 13, 2011
In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.