CRM Solutions/Software

Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.

Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.

This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.

Join this Webcast and you'll learn how telecommunication companies can Increase traffic by more than one-third; Increase conversions of visitors to customers by 16%; Increase online orders by more than 50%; Greatly reduce the cost of processing online orders!

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.

This Deep Dive analyst report from Gleanster Research explores how the notion of synchronization not only allows companies to achieve their desired business objectives in multi-channel customer service, but also gives customers a reason to celebrate. It discusses the core technology enablers as well as the key business processes required to achieve cross-channel customer service.

Read this brief to learn four steps to help guide your customer loyalty strategy.

Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.

Read this white paper to learn how a lightweight mobile CRM application - more task - than system-focused - can actually provide useful information and encourage salespeople to utilize it.

Read this guide to learn five areas to consider when choosing a SaaS CRM solution.

One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders.

VP of product management at Oracle, explains how a good customer relationship management tool can please customers, while saving time and money.

Vice president of product management at Oracle, explains the difference between a miserable customer experience and a "wow" one.

Tune in to hear a panel of sales experts share their best practices for improving sales results.

Find out how Oracle On Demand provides all of the business features that users need plus the instant gratification they demand

Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement

Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...

This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.

The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.

In B2B e-commerce the mechanics are complex, requiring frequent iterative adjustments as technical specifications, end-user goals, and multiple stakeholders participate in the process. B2B e-commerce does not advance in a straight line, but as a web of inter-connected decision points.

It's a marketer's dream that their company can establish such customer loyalty that the consumer won't ever leave them for their competitors. But in today's highly competitive landscape, it's increasingly difficult to keep your business customers loyal to your brand year after year. Nonetheless, by making it easy for them to renew, you're one step closer to retaining the customer at minimal expense.

B2C users have quickly become accustomed to downloading quick-and-easy software from an "app store," but as this new process becomes more expectation than novelty, how might it alter the way your B2B business operates?

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

Hear a panel of sales and marketing thought leaders discuss how improving sales and marketing alignment can positively impact your business.

By integrating and aligning systems across multiple customer touch points you can drive higher conversion rates and lower operational costs, while improving the quality of each customer interaction. Take a look at this complimentary webinar to find out more.