CRM Solutions/Software

With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.

Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.

Download our "Automate Lead Scoring and Nurturing in 4 Easy Steps" white paper to learn how to close more qualified leads, faster.

Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.

Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.

Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement

Optimizing the marketing and sales funnel can have a measureable impact on top-line revenue. Use this calculator, based on SiriusDecisions standards, to calculate and optimize your Revenue Cycle.

Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently.

Marketo has created a sample RFP consisting entirely of actual questions from real RFPs submitted to Marketo. Learn the 12 key areas for marketing automation success and ensure you make the right choice today!

Did you learn everything you needed to during your marketing automation demo? Use this checklist to feel confident about the six critical areas of marketing automation. This checklist covers topics including functionality, branding and design control, and marketing campaign creation.

Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.

We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.

Knowing the right questions to ask makes a world of difference when making a purchase. To ensure you make the most out of your reference calls, use this list of valuable questions you should always ask. Topics range from CRM integration, support experience and implementing functions like lead scoring, lead nurturing and data quality.

What sales is has not changed. How sales are accomplished is changing radically. In this first of a two-part white paper,  we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey.  The differences between S1.0 and S2.0 are represented in the comparison between old-style circus companies and  the modern circus (think Ringling Bros. vs. Cirque du Soleil).

This concise Sales Process Builder Kit will provide you with relevant content from leading sales experts that highlight the direct value your sales team can get by following a consistent sales process.

This whitepaper discusses the key reasons why traditional CRMs have failed to see 'voluntary' adoption by sales teams and the details of the Sales production System approach that removes this adoption hurdle.

This whitepaper chronicles Boston Mutual Life Insurance Company, the first sales organization to embark on CRM 3.0, bypassing CRM 2.0, representing a paradigm shift in strategy, people, and technology management. We outline how this bridged approach was achieved and how your organization can do the same.

Having effective agents and happy customers can increase customer retention and the bottom line. New research by analyst firm Ovum and LogMeIn shows that the metrics associated with measuring the success of the customer service and support desk are changing. And it is essential for organizations to invest in the infrastructure that will prepare them for future success.

The way in which consumers communicate is evolving; they are rapidly adopting communities, web self-service and social media for both personal and business interactions. Customer support organizations must adapt their strategies in order to provide effective online tools to engage with the customer on the customer's terms.

The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.

The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.

The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.

Join us to hear how Social Business practices can help address these challenges by: delivering value to empowered customers; fostering lasting connections; capturing value and measuring results.

The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.

This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.