eMarketingPapers
Home
About Us
List Your Papers
    
> Research Library > Marketing > Email Marketing

Related Topics

Add Research

Get your company's research in the hands of targeted business professionals.

Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Results 1 - 25 of 543Sort Results By: Published Date | Title | Company Name
White Paper Published By: AdRoll     Published Date: Oct 05, 2016
Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
Tags : 
account based marketing, b2b marketing, search marketing, email marketing, emerging marketing
    
AdRoll
White Paper Published By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
Tags : 
loyalty, acquisition, branding, consumers, strategy
    
CrowdTwist
White Paper Published By: Mimecast     Published Date: Apr 21, 2016
Download the new E-book, Email Security Uncovered: The Five Faces of IT Preparedness, to learn the latest trends in email security and tips on how you can boost your security confidence.
Tags : 
email, security, trends, cyber attacks, threats
    
Mimecast
White Paper Published By: eMC     Published Date: Oct 11, 2010
Learn 10 practical tips on how to make your email messages stand out among the clutter and maximize your results with this FREE white paper!
Tags : 
napco, emc, email marketing, emarketing, roi
    
eMC
White Paper Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Tags : 
neolane, grupo posadas, segmentation, loyalty, email
    
Neolane, Inc.
White Paper Published By: Campaigner     Published Date: May 26, 2010
Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.
Tags : 
campaigner, opt-in, email marketing, emarketing, roi
    
Campaigner
White Paper Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
Tags : 
lifecycle, email marketing, whatcounts, emarketing, roi
    
WhatCounts
White Paper Published By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
Tags : 
whatcounts, email marketing, subscriber lists, email database, databasing
    
WhatCounts
White Paper Published By: WhatCounts     Published Date: Feb 04, 2010
Video email is the best of three worlds, bringing together the immediacy of the internet, the precise control and metrics of direct mail, along with the visual appeal of television and YouTube. At its best it has the potential to double or triple the overall efficiency of your marketing program, but employed in the wrong way and it can turn off existing customers.
Tags : 
whatcounts, video email, video, rich media, youtube
    
WhatCounts
White Paper Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
Tags : 
strongmail, social media, email marketing, emarketing, roi
    
StrongMail
White Paper Published By: Ability Commerce     Published Date: May 18, 2009
The Pro's and Con's of Frequency for online retailers. There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
Tags : 
ability commerce, seo, email frequency, roi, pci
    
Ability Commerce
White Paper Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
Tags : 
ability commerce, seo, email frequency, metrics, roi
    
Ability Commerce
White Paper Published By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
Tags : 
ability commerce, seo, roi, pci, emarketing
    
Ability Commerce
White Paper Published By: Ability Commerce     Published Date: May 18, 2009
Reggie Brady shares some of her favorite e-mails and explain why they're tops in her book. As you read them, think about how you might incorporate these tactics in your own e-mail programs.
Tags : 
ability commerce, seo, email frequency, roi, pci
    
Ability Commerce
White Paper Published By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Tags : 
ability commerce, seo, email frequency, email test, lead generation
    
Ability Commerce
White Paper Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Tags : 
strongmail, social media, email marketing, on-premise advantage, transactional email
    
StrongMail
White Paper Published By: eDataSource     Published Date: Mar 20, 2017
Today, email deliverability is a challenging goal and a moving target all at the same time. Traditional metrics such as email volume and open rates are going up, but inbox placement is in decline. And no matter how fantastic your email is, it won’t generate a response if it isn’t delivered. So, what can today’s marketers do to make sure their messages hit the inbox?
Tags : 
edatasource, email marketing, performance insight, email delivery rates
    
eDataSource
White Paper Published By: Marketo     Published Date: Mar 16, 2017
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
Tags : 
marketo, account based marketing, abm, lead generation, target accounts
    
Marketo
White Paper Published By: Adobe     Published Date: Dec 08, 2016
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
Tags : 
adobe, experiências digitais, marketing, search marketing, email marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 18, 2016
2016 Adobe Digital Marketing Survey results.
Tags : 
adobe, advertising, marketing, marketing channels, digital
    
Adobe
White Paper Published By: eDataSource     Published Date: Nov 08, 2016
Why marketers must invest in Competitive Intelligence Applications, and implement a systemic process to harness the value of such insight.
Tags : 
competitive intelligence, competitive intelligence operations, swot analysis, email, email marketing
    
eDataSource
White Paper Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
Tags : 
email marketing, email blasts. electronic marketing, emerging marketing, internet marketing, e-commerce
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
Let’s dig into the concept of digital marketing and how to be successful in today’s modern, complex business landscape. Download now!
Tags : 
digital marketing, mobile marketing, mobile applications, online advertising, search marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
As a marketer, you need to think across channels in your digital advertising. Through advanced digital advertising and marketing automation technology, like Marketo’s Ad Bridge, Real-Time Personalization, and more, you can easily listen and react from a variety of channels. Download to learn more.
Tags : 
digital advertising, cross-channel, multi media, email marketing, emerging marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
This ebook will review the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and then how to prevent (and fix) these types of mistakes. Download to learn more!
Tags : 
email marketing, email blasts. electronic marketing, crm & customer care, e-commerce
    
Marketo
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End


Sub-Categories: Email Marketing Services/Software, List Management

Search Research Library