Emerging Marketing

Learn how men and women differ in defining brand loyalty and what activities and preferences motivate action across the two genders.

Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.

AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.

Reach your customers on one of the world’s most popular social platforms. Download to learn how!

AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!

Over the past few years attribution has become one of the most-discussed concepts in marketing and sales. Everyone agrees it’s critically important to get right, but there’s no such thing as a “one size fits all” model. Meanwhile countless whitepapers have been written, all with the goal of providing a brief precis of the best way to measure it, but the reality is there’s no universally correct answer...

Explore 45 loyalty marketing ideas that will keep customers connected to and engaged with your brand beyond transactions.

Explore 12 mobile strategies that can help your brand fuel customer engagement and reinforce loyalty.

Learn how adding engagement-based drivers to an existing loyalty program can help brands strengthen customer relationships and boost sales.

Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.

Loyalty is in the midst of positive momentum. Brands are increasingly realizing the value loyalty programs offer to boost their bottom line and strengthen customer relationships. While many are successful, there is still work to be done to achieve sophistication. This report provides a deep dive look into the loyalty landscape, the role of multichannel loyalty programs in driving success, and a glimpse at what the future holds for the industry.

Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.

Retaining customers in a loyalty program requires deep insights and proper incentives to demonstrate your knowledge about consumers and their value to your brand. This whitepaper offers key strategies to help you keep the customers you have.

Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.

Implementing a surprise and delight strategy is an ideal way to breathe new life into multichannel loyalty marketing initiatives. To be effective, these activities should be part of a structured marketing program.

Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.

Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.

How much will it cost to build that iPad app for your sales team? Can an off-the-shelf solution work? What are the tradeoffs and risk of these options? Learn the answers to these questions and more.

How can you use the iPad in your organization? What's the formula for a successful iPad deployment? What do you need to know about regulatory requirements, security, HTML5, and custom apps?

Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.

A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.

Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.

With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.

Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.

Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?