Emerging Marketing

Join us on May 22 at 11:00 am ET to hear how companies are viewing email in the context of collaboration and social business and how they see the future of email evolving into a social business tool. People don't do business with companies. They do business with people.

Email marketing isn't simple anymore. The report Mobile, Webmail, Desktops: Where Are We Viewing Email Now?" will detail why knowing what device and when your existing and prospective customers read your opt-in emails is critical to your ability to connect.

This free e-Book from KnowledgeVision shares five strategies for accelerating your online video content creation using existing materials you already have in-house.

This white paper provides a brief overview of the trend toward consumerized IT and Osterman Research's recommendations for addressing it.

Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.

Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.

Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?

With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.

This KnowledgeVision on-demand webcast showcases how Ed Youngblood, Director of Multimedia and Video Strategy for Alcatel-Lucent Enterprise, solved the content creator's dilemma: How to satisfy the demand for online video content with limited resources.

In this webinar recording guest speaker Joe Stanhope, Forrester analyst, speaks about creating a marketing strategy based on unified customer insights. He explains how cross-channel customer insights can significantly enrich the knowledge that you have about your customers' online behavior and needs. Download this recording and learn how to build a coordinated digital marketing strategy.

Mobile is hot! And for good reason! The use of mobile devices is exploding worldwide and it's bringing exciting new potential to online marketing. Download the white paper "Monetizing Mobile Engagement" now and learn how you can also implement mobile successfully!

When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.

Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.

This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.

The following white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.

This report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.

Want practical tips on how to get started and drive value using Facebook? Consider your business connections. Using Facebook you can create awareness and build essential connections. Download the official best practice guide for your page and media strategy on Facebook.

This white paper will explore four data-driven use cases that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.

We have heard it over and over again: social media is a double-edged sword. The thoughtful use of social media can foster relationships but, when mismanaged, it can destroy them! Read to find out more.

The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.

In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?

Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.

Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume

Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.