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Mobile Marketing

Results 1 - 25 of 145Sort Results By: Published Date | Title | Company Name
White Paper Published By: Return Path     Published Date: May 10, 2012
Email marketing isn't simple anymore. The report Mobile, Webmail, Desktops: Where Are We Viewing Email Now?" will detail why knowing what device and when your existing and prospective customers read your opt-in emails is critical to your ability to connect.
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email viewership trends, viewing email trends, dominant platform for viewing email, dominant platform for accessing email, viewing email mobile
    
Return Path
White Paper Published By: YouSendIt     Published Date: Apr 19, 2012
This white paper provides a brief overview of the trend toward consumerized IT and Osterman Research's recommendations for addressing it.
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yousendit, manufacturing, email maketing, ecommerce, healthcare
    
YouSendIt
Webinar Published By: GX Software     Published Date: Mar 29, 2012
In this webinar recording guest speaker Joe Stanhope, Forrester analyst, speaks about creating a marketing strategy based on unified customer insights. He explains how cross-channel customer insights can significantly enrich the knowledge that you have about your customers' online behavior and needs. Download this recording and learn how to build a coordinated digital marketing strategy.
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marketing, emerging marketing, customer service, customer satisfaction, cross-channel marketing
    
GX Software
White Paper Published By: GX Software     Published Date: Mar 29, 2012
Mobile is hot! And for good reason! The use of mobile devices is exploding worldwide and it's bringing exciting new potential to online marketing. Download the white paper "Monetizing Mobile Engagement" now and learn how you can also implement mobile successfully!
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marketing, emerging marketing, mobile marketing, customer profile, customer satisfaction
    
GX Software
White Paper Published By: YouSendIt     Published Date: Mar 07, 2012
This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.
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collaboration, enterprise, marketing, content, content collaboration
    
YouSendIt
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
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hospitality, travel, software, consumer electronics, restaurants
    
Zuberance
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
Case Study Published By: Zuberance     Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
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hospitality, travel, software, consumer electronics, restaurants
    
Zuberance
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
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restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
White Paper Published By: YouSendIt     Published Date: Feb 04, 2012
Download this complimentary report and learn about the overwhelming number of business managers using an application or service that is not sanctioned by IT.
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yousendit, manufacturing, email maketing, ecommerce, healthcare
    
YouSendIt
White Paper Published By: Sixth Sense Media     Published Date: Nov 08, 2011
Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement
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marketing, sixth sense, engagement, sms, customer loyalty
    
Sixth Sense Media
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.
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ibm, unica, marketing, forrester, customer intelligence
    
IBM Unica
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
According to Unica team, this ebook teaches how the right Interactive Marketing solution can help marketers engage their customers.
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ibm, unica, marketing ebook, interactive, social media
    
IBM Unica
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
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ibm, unica, marketing trends, annual survey, social media trends
    
IBM Unica
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
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ibm, unica, marketing, data-into-action, contact management
    
IBM Unica
White Paper Published By: Landslide CRM     Published Date: May 16, 2012
This whitepaper chronicles Boston Mutual Life Insurance Company, the first sales organization to embark on CRM 3.0, bypassing CRM 2.0, representing a paradigm shift in strategy, people, and technology management. We outline how this bridged approach was achieved and how your organization can do the same.
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crm demo, crm solution, crm software, account management, contact management
    
Landslide CRM
White Paper Published By: Scribe Software     Published Date: Apr 16, 2012
The What, Why & How of CRM Integration This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.
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scribe, crm, integration, data integration, public cloud
    
Scribe Software
White Paper Published By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
Tags : 
bronto, marketing, emerging marketing, digital marketing, online
    
Bronto
White Paper Published By: StoryDesk     Published Date: Mar 28, 2012
How can you use the iPad in your organization? What's the formula for a successful iPad deployment? What do you need to know about regulatory requirements, security, HTML5, and custom apps?
Tags : 
emerging marketing
    
StoryDesk
Webinar Published By: Kaon     Published Date: Mar 24, 2012
CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.
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cmo, ipad, 3d products, virtual products, interactive products
    
Kaon
Webinar Published By: Kaon     Published Date: Mar 24, 2012
Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. See how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.
Tags : 
cmo, ipad, 3d products, virtual products, interactive products
    
Kaon
White Paper Published By: Kaon     Published Date: Mar 24, 2012
CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.
Tags : 
cmo, ipad, 3d products, virtual products, interactive products
    
Kaon
White Paper Published By: Calpont     Published Date: Mar 13, 2012
In this white paper you will find insight as to how the Calpont InfiniDB database performs far beyond the abilities of a row-based database.
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data warehouse, warehouse, benhcmark, infinidb, calpont
    
Calpont
White Paper Published By: Calpont     Published Date: Mar 13, 2012
This paper focuses on conveying an understanding of columnar databases and the proper utilization of columnar databases within the enterprise.
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columnar, databases, utilization, columnar, enterprise
    
Calpont
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