Mobile Marketing

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.

This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.

Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.

Read this brief to learn four steps to help guide your customer loyalty strategy.

Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.

Read this white paper to learn how a lightweight mobile CRM application - more task - than system-focused - can actually provide useful information and encourage salespeople to utilize it.

Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement

Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...

Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.

As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

Content is king online and on screen, right? Then the same must be true for in-person gatherings. Attendance is the key element to a successful event. Read this great guide to getting people to your event.

The FREE Buyer's Guide to Web Conferencing enumerates what you need to know about how a Web conferencing solution can help save your company money.

Learn how intelligence, integration, and interactivity can drive the results you are looking for!

Learn how you can transform your marketing practices into interactive marketing!

Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals

Learn how Unica provides a MAP with a high level of customizable business rules and processes!

A strong, multi-media advertising plan worked until sales started to decline. Using marketing mix modeling iKnowtion, helped this company understand the changing effectiveness of various media, and the impact these trends had on the customers acquired.

Learn how to turn content assets into online consumer engagement and higher web conversions.

Learn how to turn content assets into online consumer engagement and higher web conversions.

Read this paper to learn how to combine powerful analytical techniques with your existing fraud detection and prevention efforts.

This paper describes how to build a proactive threat and risk strategy based on predictive analytics and provides real life examples of the benefits.

In this technical white paper from IBM, learn how predictive analytics can be used to detect internal and external threats to your organization.

Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved and much more!

An effective mobile website experience is essential to your brand's success. In this report, learn: .Insights on how to extend your brand image effectively across mobile devices .Tips for targeting multiple mobile platforms .Strategies for optimizing content publishing and performance