Social Media Marketing

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.

The team at Radian6 compiled our most-shared posts from 2011 into this eBook.

B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.

As we all know, tailored online customer experiences will lead to higher engagement and of course... more conversion! If customer profiles are the new pots of gold, how much gold mining can you do yourself?

Our new ebook, The Six Essentials of Ratings and Reviews, shares exclusive numbers and expert voices on proven ways to hit higher sales conversions, customer return rates and order values.

This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.

Read this brief to learn four steps to help guide your customer loyalty strategy.

Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.

Find out how Oracle On Demand provides all of the business features that users need plus the instant gratification they demand

Leading thinkers in marketing, social, digital, and future business gathered in October with over 500 industry peers at Social Commerce Summit Europe. Discover the predictions and advice they shared in this free report: Social Commerce Trends Report Europe 2012.

Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement

Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...

We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.

Learn what's next in social from thought leaders like Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose and brands like P&G and Best Buy.

In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.

We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.

Thought leader Shel Israel shares ways to integrate customer intelligence into your business.

Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.

By making ticket-buying social, Ticketmaster connects with and empowers their customers. Learn how Ticketmaster leverages social to interact with customers and drive new sales.

Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!

Want practical tips on how to get started and drive value using Facebook? Then download the official guide to business success on Facebook.

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

This benchmark report is 28 pages and is based on the experiences of 389 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 41 technology solution providers.

In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.

Content is king online and on screen, right? Then the same must be true for in-person gatherings. Attendance is the key element to a successful event. Read this great guide to getting people to your event.