Social Media Marketing

This new brief shows you how to deliver effective online training to any audience anywhere in the world with Citrix® GoToTraining.

This article is about how you can make the most of each and every business opportunity. By incorporating technology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoying the long-term relationships and repeat business that is every business person's goal.

Join us for this on-demand webinar from Gigya - Social is the next Search: Is Your Site Ready? Learn more about balancing your social media strategy with three experts Jeremiah Owyang, David Yovanno, and Seth Greenberg.

This new eBook reveals the strategies used by Apple CEO Steve Jobs to deliver powerful presentations that inform, educate and entertain. Learn Jobs's 10 secret tactics that will have you presenting like a pro in no time.

Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.

This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company.

This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.

There's a lot of buzz about how customers talking to customers on product pages can help drive sales for online brands. But how well does it really work, and how difficult is it to gain great results?

Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the registration process but also gives your business a head start on building deeper relationships with them.

Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."

Find out how B2B companies are utilizing social media marketing relative to their B2C peers in the areas of social participation, social marketing staffing, executive support and success measurement. This proprietary report based on a survey of 104 marketers across a range of businesses shares challenges and opportunities ahead.

Webinars are more than just isolated events - they are powerful, tactical tools for executing Marketing and Sales strategies. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications.

Today's CMOs have a wide variety of marketing options, and social media - Facebook, Twitter, and other social networks - is playing a huge role in the new ways brands market. At the same time, results matter more than ever, and many CMOs find the link between social initiatives and measurable business results elusive.

Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.

It's no coincidence that many of today's most successful and admired businesses - Google, Whole Foods, IBM, USAA and UPS, to name just a few - are as widely recognized for their forward-thinking business practices as they are for their reputations as employers of choice. These companies all share one characteristic: A strong employment brand.

Learn how VMware used Jive's Social Business Software to earn additional revenue and reduce event management costs. Download this free white paper from Jive Software now!

Download this free white paper from Jive Software to learn how Social Business Software can help build your online community.

Download this free white paper from Jive Software to learn how NetApp built a wildly successful social community for their customers using Social Business Software.

Recruitment doesn't end with a job offer. It begins from the moment your business defines its candidate audience, and continues long after an employee leaves your company. CareerBuilder's Ultimate Recruitment Guide e-Book is a definitive how-to-hire guide compiled by our team of business experts.

If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.

Learn how an industry-leading provider of storage and data management solutions used Social Business Software to accelerate a global branding initiative and connect with thousands of community members across one hundred countries.

If you're responsible for Human Resources at you company, this informative ebook will provide an overview of social media as it relates to employee recruiting - with quick tips for getting started, including: how to leverage various social networks to promote your business; the unique benefits social networking offers hiring managers and human resource professionals; how to set up a social media policy to protect your brand; and how to overcome your fears about social media.

A socially optimized website can increase site traffic from social networks, drive sales revenue, improve search engine rankings, increase brand or product awareness, and reduce customer acquisition costs. In short, the decision is no longer about whether to implement Facebook Connect on your site-it's how to do it in a way that fits your business strategy, and achieves your ROI goals. This whitepaper will review how online businesses can apply Facebook Connect and other social network technologies to socially optimize their websites for competitive advantage.

The social media landscape is littered with band wagon jumpers, self appointed "experts," bold but baseless predictions and, don't forget the endless discussions that say absolutely nothing. Don't you think it's about time to End the Hype.

Learn how the BlackBerry Partners Fund created a publicly accessible website to promote the fund to applicants around the world and a private online community for the investment committee to vet potential partner fund submissions.