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Social Media Marketing

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White Paper Published By: Oracle     Published Date: Jan 25, 2012
Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Radian6     Published Date: Jan 18, 2012
The team at Radian6 compiled our most-shared posts from 2011 into this eBook.
Tags : 
radian6, marketing, social media, social media marketing, emerging marketing
    
Radian6
Case Study Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media
    
Eloqua
White Paper Published By: GX Software     Published Date: Jan 13, 2012
As we all know, tailored online customer experiences will lead to higher engagement and of course... more conversion! If customer profiles are the new pots of gold, how much gold mining can you do yourself?
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gx software, marketing, facebook, social marketing, social media
    
GX Software
White Paper Published By: Reevoo     Published Date: Jan 13, 2012
Our new ebook, The Six Essentials of Ratings and Reviews, shares exclusive numbers and expert voices on proven ways to hit higher sales conversions, customer return rates and order values.
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reevoo, sales, customer experience, customer satisfaction, sales conversions
    
Reevoo
White Paper Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing
    
Balihoo
White Paper Published By: Oracle     Published Date: Dec 14, 2011
Read this brief to learn four steps to help guide your customer loyalty strategy.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
Webinar Published By: Oracle     Published Date: Dec 13, 2011
Find out how Oracle On Demand provides all of the business features that users need plus the instant gratification they demand
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Bazaarvoice     Published Date: Dec 08, 2011
Leading thinkers in marketing, social, digital, and future business gathered in October with over 500 industry peers at Social Commerce Summit Europe. Discover the predictions and advice they shared in this free report: Social Commerce Trends Report Europe 2012.
Tags : 
social, social commerce, customer centricity, customer intelligence, customer experience/engagement
    
Bazaarvoice
White Paper Published By: Sixth Sense Media     Published Date: Nov 08, 2011
Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement
Tags : 
emerging marketing, internet marketing
    
Sixth Sense Media
Webinar Published By: Social Bridge     Published Date: Aug 09, 2011
Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...
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social bridge, central desktop, collaboration software, collaborative software, online collaboration
    
Social Bridge
White Paper Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.
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bazaarvoice, cmo, social media, social roi, social media planning
    
Bazaarvoice
White Paper Published By: Bazaarvoice     Published Date: Jul 12, 2011
Learn what's next in social from thought leaders like Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose and brands like P&G and Best Buy.
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bazaarvoice, social commerce trends, social media, customer centricity, digital democracy
    
Bazaarvoice
White Paper Published By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.
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bazaarvoice, cmo, social media, social roi, social media planning
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Jul 12, 2011
Thought leader Shel Israel shares ways to integrate customer intelligence into your business.
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bazaarvoice, customer intelligence, customer insights, customer centricity, shel israel
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
Tags : 
bazaarvoice, consumer packaged goods, cpg, social media, customer-centric
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Jul 12, 2011
By making ticket-buying social, Ticketmaster connects with and empowers their customers. Learn how Ticketmaster leverages social to interact with customers and drive new sales.
Tags : 
bazaarvoice, ticketmaster, social shopping, social media, social commerce
    
Bazaarvoice
Free Offer Published By: HubSpot, Inc.     Published Date: Jan 31, 2012
Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
Tags : 
seo, email marketing, blogging, ppc, marketing software
    
HubSpot, Inc.
White Paper Published By: Facebook     Published Date: Dec 28, 2011
Want practical tips on how to get started and drive value using Facebook? Then download the official guide to business success on Facebook.
Tags : 
facebook, marketing, value, new media, emerging marketing
    
Facebook
White Paper Published By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
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digital marketing, digital, marketing, google analytics, metrics
    
Google
White Paper Published By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 28 pages and is based on the experiences of 389 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 41 technology solution providers.
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gleanster, social media, marketing, engagement, social media marketing
    
Gleanster
White Paper Published By: Oracle     Published Date: Dec 13, 2011
In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: NCM Fathom     Published Date: Dec 09, 2011
Content is king online and on screen, right? Then the same must be true for in-person gatherings. Attendance is the key element to a successful event. Read this great guide to getting people to your event.
Tags : 
ncm fathom, business events, attendance, events, customer experience/engagement
    
NCM Fathom
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