Web Analytics

Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.

Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.

Download this complimentary report and learn about the overwhelming number of business managers using an application or service that is not sanctioned by IT.

This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.

This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.

Behind every great landing page is a great strategy. The best landing pages are R.E.A.D.Y. Apply the R.E.A.D.Y. framework so you can make sure your landing pages have every chance to succeed.

Create better landing pages with this step by step guide. Gather your team, print it out, and write all over it as you go through the strategic process of building high-performing landing pages.

A collection of case studies featuring the world's leading brands. Learn how American Greetings achieved fast ROI with landing page testing. Find out how Citrix was able to allocate media spend based on landing page behavioral analysis.

Does your demand for multimedia content exceed available resources? Learn how to easily and affordably manage, create, collect and collaborate on multimedia content across your company's large geographic footprint and for all digital channels.

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.

This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.

Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.

An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.

Build your next marketing database online with DataTree. Avoid costly hardware purchases, hiring of programmers, or lengthy delays. Most DataTree databases can be loaded and ready to use in just one day.

Gain sought-after skills and increase your expertise in 8 weeks or less! Earn an Internet Marketing Certificate from USF 100% online.

Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.

This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.

Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.

In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.

Find out how Oracle On Demand provides all of the business features that users need plus the instant gratification they demand

Does your demand for multimedia content exceed available resources? Learn how to easily and affordably manage, create, collect and collaborate on multimedia content across your company's large geographic footprint and for all digital channels.

Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.

Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement

This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.

The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.