Marketing Research

To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops organization.

Failure to provide today’s digital consumers with seamless interactions across communications channels and platforms in a fast-evolving marketplace can do serious damage to an enterprise through lost sales, poor reviews on social media, customer churn, and excessive turnover of disgruntled agents.

Read this complimentary copy of The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016, and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.

Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on lead management functionality, thriving partner ecosystem, and roadmap.

Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns

Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.

How much will it cost to build that iPad app for your sales team? Can an off-the-shelf solution work? What are the tradeoffs and risk of these options? Learn the answers to these questions and more.

This free white paper will teach you how to build a modern Customer Feedback Management practice.

The company wanted a high-performing CDN partner that understood and supported AdBrite's vision and provided the same transparency in its services.

Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.

This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.

Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.

2016: The year in crisis provides The Economist Intelligence Unit’s assessment of sources of corporate risk in the year 2016, its evolution over the next three years, and a perspective on the role of the board of directors in managing crises.

With a new year upon us, it's time to put out Nostradamus hat on and give our best predictions for 2017. It's time for a fresh perspective as you look at your marketing plans and /make sure your initiatives are aligned for success. Our digital marketing gurus have pulled insights and trends together to give you insider secrets on digital marketing and how can you get a leg up on your competition. Why? Because we dig digital, and want to spread the love.

In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.

Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy

É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.

Discover how a successful customer experience measurement program works

Download the eBook “Stop Chasing the Score and Focus on Driving Action” to change your CX program and scores as well as rally your employees.

Discover how a successful customer experience measurement program works

We conducted extensive research aimed at identifying how much additional revenue, on average, a dealership could realize by simply improving its customer satisfaction score. Learn what the average revenue increase a dealership can expect to realize by raising its customer satisfaction score by a single point.

Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on lead management functionality, thriving partner ecosystem, and roadmap.

We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.

Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.

Learn how men and women differ in defining brand loyalty and what activities and preferences motivate action across the two genders.