eMarketingPapers
Home
About Us
List Your Papers
    
> Research Library > Marketing > Marketing Research > Business Intelligence

Add Research

Get your company's research in the hands of targeted business professionals.

Business Intelligence

Results 1 - 25 of 206Sort Results By: Published Date | Title | Company Name
White Paper Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Tags : 
emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities
    
Forrester
White Paper Published By: Return Path     Published Date: May 10, 2012
Email marketing isn't simple anymore. The report Mobile, Webmail, Desktops: Where Are We Viewing Email Now?" will detail why knowing what device and when your existing and prospective customers read your opt-in emails is critical to your ability to connect.
Tags : 
email viewership trends, viewing email trends, dominant platform for viewing email, dominant platform for accessing email, viewing email mobile
    
Return Path
Free Offer Published By: Campaigner     Published Date: May 04, 2012
Campaigner is the pioneer in email marketing services, mailing since 1999. Create, launch and track email campaigns. Exceptional deliverability and 24/7 in-house support. Sign up today and get a FREE 30-Day Trial!)
Tags : 
campaigner, marketing, email, internet, email marketing
    
Campaigner
White Paper Published By: Limelight Network     Published Date: Apr 04, 2012
On the Internet, page-loading delays can stop customers from buying. Download our free report, 3 Proven Ways to Boost Transactions with Web Acceleration, and learn how Limelight Network's front-end acceleration technology can improve Time to Action.
Tags : 
webpage speed, page load, e-commerce, online shopping, transactions
    
Limelight Network
White Paper Published By: Limelight Networks     Published Date: Apr 03, 2012
Learn how decreasing the time it takes to interact with your website increases engagement, response, and conversion. In this report, learn: *Why slow page-loading sabotages your marketing *Proven ways to improve performance *How to boost speed across mobile devices
Tags : 
limelight, marketing, webpage, internet, digital marketing
    
Limelight Networks
Webinar Published By: KnowledgeVision     Published Date: Mar 30, 2012
This KnowledgeVision on-demand webcast showcases how Ed Youngblood, Director of Multimedia and Video Strategy for Alcatel-Lucent Enterprise, solved the content creator's dilemma: How to satisfy the demand for online video content with limited resources.
Tags : 
knowledgevision, knowledgevision presentation, content marketing, rich video content, video presentation software
    
KnowledgeVision
White Paper Published By: Cartera Commerce     Published Date: Mar 21, 2012
For many local merchants, offers linked to consumer credit/debit cards let you optimize your overall marketing program. Download the eBook and understand the new way for local business to attract new customers-and keep them.
Tags : 
cartera commerce, mall networks, cartera, vesdia, merchant-funded
    
Cartera Commerce
White Paper Published By: OpenText     Published Date: Mar 20, 2012
The report highlights industry best practices for establishing and nurturing CEM programs that delight customers while improving overall business results.
Tags : 
marketing, customer experience, customer satisfaction, analytics, customer service
    
OpenText
Webinar Published By: Facebook     Published Date: Mar 07, 2012
Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.
Tags : 
facebook, marketing, social media, emerging marketing, social media marketing
    
Facebook
White Paper Published By: Facebook     Published Date: Mar 07, 2012
The following white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.
Tags : 
facebook, social media, emergeing marketing, digital marketing, online marketing
    
Facebook
White Paper Published By: Facebook     Published Date: Mar 07, 2012
This report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.
Tags : 
marketing, social media, emerging marketing, internet marketing, digital marketing
    
Facebook
White Paper Published By: Facebook     Published Date: Mar 07, 2012
Want practical tips on how to get started and drive value using Facebook? Consider your business connections. Using Facebook you can create awareness and build essential connections. Download the official best practice guide for your page and media strategy on Facebook.
Tags : 
facebook, social media, marketing, emerging marketing, social media marketing
    
Facebook
White Paper Published By: Pardot     Published Date: Mar 06, 2012
Download our "Marketing Automation Buyer's Guide" which contains over 20 pages of valuable information for evaluating a marketing automation solution.
Tags : 
marketing automation, marketing automation vendors, marketing automation guide, b2b marketing automation, marketing software
    
Pardot
White Paper Published By: Pardot     Published Date: Mar 06, 2012
Download our "Automate Lead Scoring and Nurturing in 4 Easy Steps" white paper to learn how to close more qualified leads, faster.
Tags : 
lead scoring, lead nurturing, automate lead scoring, lead nurturing, crm solutions/software
    
Pardot
White Paper Published By: MediaVantage     Published Date: Feb 18, 2012
We have heard it over and over again: social media is a double-edged sword. The thoughtful use of social media can foster relationships but, when mismanaged, it can destroy them! Read to find out more.
Tags : 
social media, marketing, marketing tools, emerging marketing, digital
    
MediaVantage
White Paper Published By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
Tags : 
demand generation, marketing, marketing programs, b2b, leads
    
Act-On
White Paper Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
Tags : 
lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends
    
Eloqua
White Paper Published By: Eloqua     Published Date: Jan 13, 2012
An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.
Tags : 
marketing measurement, revenue performance, marketing analytics, marketing revenue, marketing automation
    
Eloqua
White Paper Published By: Eloqua     Published Date: Jan 13, 2012
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
Tags : 
email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data
    
Eloqua
White Paper Published By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
Tags : 
sales funnel, targeted marketing, marketing white paper, revenue creation, lead management
    
Eloqua
White Paper Published By: Reevoo     Published Date: Jan 13, 2012
It goes against every instinct, but displaying negative reviews on your website helps sales online and offline. And that's not all. Bad reviews can also increase customer loyalty and life-time value, provide unbeatable business insight and help you win back unhappy customers
Tags : 
reevoo, reviews, customer experience, customer satisfaction, marketing
    
Reevoo
White Paper Published By: Tealium     Published Date: Dec 15, 2011
Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.
Tags : 
tag management, tag management system, universal tag, container tag, pixel management
    
Tealium
White Paper Published By: Tealium     Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
Tags : 
tag management, tag management system, universal tag, container tag, pixel management
    
Tealium
White Paper Published By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 26 pages and is based on the experiences of 319 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 47 technology solution providers.
Tags : 
gleanster, marketing, email marketing, personalization, b2b
    
Gleanster
White Paper Published By: Gleanster     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 387 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions, rankings and analysis of 39 solution providers. Social intelligence is being increasingly used today to describe the next rung on the evolutionary ladder of listening to and acting upon consumer conversation on the social web. That rung maps to a number of technology innovations. Chief among them are improved capabilities around analyzing and integrating all sources of voice-of-the-customer data to generate more actionable insights. Social intelligence also speaks to an emerging corporate mindset regarding the strategic importance of social data and the need to better capitalize upon it. This Gleansight benchmark report reveals how Top Performers are achieving success when it comes to the incessant quest to extract customer insights and take actions that ultimately translate into revenue growth, cost reduction, risk reduction and relationship enhancement.
Tags : 
social intelligence, marketing, social media, gleanster, business intelligence
    
Gleanster
Start   Previous   1 2 3 4 5 6 7 8 9    Next    End
Search Research Library