eMarketingPapers
Home
About Us
List Your Papers
    

Add Research

Get your company's research in the hands of targeted business professionals.

Usability

Results 1 - 25 of 128Sort Results By: Published Date | Title | Company Name
White Paper Published By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
Tags : 
oneupweb, usability, driving sales, e-commerce, ecommerce
    
OneUpWeb
Case Study Published By: Pegasystems     Published Date: May 02, 2016
The successful launch of an online portal has given telecommunications company Oi the confidence to pursue an ambitious digital transformation initiative
Tags : 
pegasystems, digital transformation, digitisation, customer service, customer engagement
    
Pegasystems
White Paper Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
Tags : 
b2b, intel, business practices, decision management, customer experience/engagement
    
GrowthIntel
Case Study Published By: Yotpo     Published Date: Aug 12, 2015
Read this case study today to discover how Pura Vida used Yotpo to boost not only their sales but social traffic as well!
Tags : 
yotpo, pura vida, social traffic, sales solutions, sales enablement
    
Yotpo
White Paper Published By: IBM     Published Date: Jul 27, 2015
Read this whitepaper to look at why network service quality matters to customer loyalty and CSP attitudes to improve it
Tags : 
customer loyalty, network service quality, communications service providers, service quality metrics, operational performance
    
IBM
White Paper Published By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : 
cms, content, strategy, best practices, content management systems
    
Act-On
White Paper Published By: Wyng     Published Date: Jul 02, 2015
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
Tags : 
offerpop, scout, commerce functionality, brand awareness, ecommerce site performance
    
Wyng
White Paper Published By: Sponsored by Spredfast     Published Date: May 11, 2015
This report examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms.
Tags : 
social media management, social media, facebook, twitter, instagram
    
Sponsored by Spredfast
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : 
email marketing, real world insights, roi, customer lifecycle, customer relationships
    
Adobe
White Paper Published By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
Tags : 
marketing strategy, sales marketing alignment, sales content, sales enablement, cmo
    
Brainshark
White Paper Published By: SiteSpect     Published Date: Apr 14, 2015
New E-Book from SiteSpect Explains Five Ways to Enhance the Online Customer Experience Financial services companies around the world have extended their businesses online, and with that comes the ability to better target and interest prospects as well as offer new services and information to clients. One thing is clear: optimizing the online customer experience is key to achieving your marketing goals.
Tags : 
website optimization, website optimisation, site optimization, site optimisation, site optimization financial services
    
SiteSpect
White Paper Published By: SiteSpect     Published Date: Apr 14, 2015
This e-book explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to improve your web and mobile conversions.
Tags : 
conversion, optimization, conversion optimisation, increase conversion rate, increase conversion rates
    
SiteSpect
White Paper Published By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
Tags : 
trapit, employee advocacy, employee marketer, social networking, brand advocation
    
Trapit
Webinar Published By: Marketo     Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
Tags : 
marketo enterprise, marketing campaigns, consumer engagement marketing, roi, click-through rates
    
Marketo
White Paper Published By: Quark Software     Published Date: Mar 19, 2015
For decades technical writers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication. Download the free eBook The Beginner’s Guide to Smart Content and discover: • What is Smart Content? • A Brief Primer on Publishing Processes • The Cost of Smart Content • Who Else Is Using XML for Document Production? • What’s Wrong with XML? • Smart Content Details • 12 Reasons to Adopt Smart Content
Tags : 
xml schema, xml tool, xml authoring, structured authoring, structured content
    
Quark Software
Case Study Published By: Quark Software     Published Date: Mar 19, 2015
Companies of all sizes are realizing the increasingly important role digital plays in the enablement of their employees, sales teams and customers. To communicate with employees and customers around the world, Lufthansa Cargo needed to develop a corporate tablet and smartphone app that featured key details about the company such as information on its fleet, network, infrastructure, products and corporate responsibility. While Lufthansa Cargo had already gone digital with a customer magazine, the company realized a corporate app was a must have. Originally the app was envisioned as a toolkit for Lufthansa Cargo‘s top management and sales staff, but it ultimately developed into a multimedia offering for all air cargo enthusiasts. Download the case study to learn how Lufthansa Cargo increased its digital reach with an award-winning corporate app.
Tags : 
digital publishing, sales enablement, digital sales enablement, mobile sales enablement, enterprise mobility
    
Quark Software
White Paper Published By: IBM     Published Date: Mar 17, 2015
Read Gartner Inc.'s latest report on Digital Commerce solution providers and learn how IBM's capabilities, strategies, strengths and challenges stack up against others. Understand the key capabilities of a digital commerce solution, and learn why IBM is cited as a leader.
Tags : 
digital commerce, ibm, digital commerce software, digital commerce platform, demandware
    
IBM
White Paper Published By: Rocket Fuel     Published Date: Mar 04, 2015
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see. Download the whitepaper and pop open the hood before choosing a programmatic partner.
Tags : 
programmatic, programmatic partner, digital advertising, programmatic advertising, online advertising
    
Rocket Fuel
White Paper Published By: Quantcast     Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : 
mobile advertising, advertising solutions, mobile consumers, personalized marketing channels, emerging marketing
    
Quantcast
White Paper Published By: Quantcast     Published Date: Feb 13, 2015
Today’s advertising landscape is full of opportunities, companies and acronyms. With ongoing developments in technology, new solutions and companies are constantly evolving to help marketers improve their display advertising. This guide will help you wrap your heads around the current advertising technology ecosystem; to explain how we arrived at this point; and to simplify the science and technology that hold the industry together.
Tags : 
real-time advertising, advertising solutions, display advertising, rtb, emerging marketing
    
Quantcast
White Paper Published By: IBM     Published Date: Feb 05, 2015
Using IBM SPSS Modeler to develop predictive models for crime prevention, the City of Lancaster saw a crime rate reduction of over 35 percent.
Tags : 
roi, predictive models, crime rate reduction, spss modeler, predictive analytics
    
IBM
White Paper Published By: IBM     Published Date: Feb 05, 2015
Discovery Health ... Predictive analytics used to craft preventive programs that keep members healthier and costs lower.
Tags : 
predictive analytics, preventive programs, predictive risk management, clinical risk models, web analytics
    
IBM
White Paper Published By: IBM     Published Date: Feb 05, 2015
Revealing new insights into agency performance, claims processing, customer profitability and exposure.
Tags : 
agency performance, claims processing, customer probability, advanced analytics, business intelligence
    
IBM
White Paper Published By: IBM     Published Date: Feb 04, 2015
Learn why advanced analytics tools are essential to sustain a competitive advantage.
Tags : 
advanced analytics, predictive analytics, advanced analytics tools, strategic business objectives, marketing strategies
    
IBM
White Paper Published By: Thismoment     Published Date: Oct 08, 2014
Brands are in a content pressure cooker. The demand for quality content is forcing marketers to keep a rapid pace with emerging technology and consumers’ growing expectation for real-time, authentic connection with brands. How does one keep up with such a rapid pace? Download Becoming a Brand DJ today to gain insight on how to stay up to speed with consumers expectation in the emerging world of technology.
Tags : 
branding, quality content, emerging technology, emerging marketing, business intelligence
    
Thismoment
Start   Previous   1 2 3 4 5 6    Next    End
Search Research Library