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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion
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White Paper Published By: ion interactive     Published Date: Feb 02, 2012
Create better landing pages with this step by step guide. Gather your team, print it out, and write all over it as you go through the strategic process of building high-performing landing pages.
Tags : 
landing page, landing page conversion, increase conversions, landing page design, ppc conversions
    
ion interactive
White Paper Published By: Oracle     Published Date: Jan 25, 2012
Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: WebiMax     Published Date: Jan 04, 2012
This document provides six important components that the best SEO Company should contain. The secondary goal of this document is to provide an expert source for all things related to SEO.
Tags : 
webimax, marketing, seo, search engine optimization, internet marketing
    
WebiMax
White Paper Published By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Tags : 
digital marketing, digital, marketing, google analytics, metrics
    
Google
White Paper Published By: IBM     Published Date: Nov 09, 2011
Learn how Forrester evaluated the strengths and weaknesses of top CCCM vendors.
Tags : 
information technology, marketing, cccm, communications, forrester
    
IBM
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
Read this paper to learn how to combine powerful analytical techniques with your existing fraud detection and prevention efforts.
Tags : 
ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: .Insights on how to extend your brand image effectively across mobile devices .Tips for targeting multiple mobile platforms .Strategies for optimizing content publishing and performance
Tags : 
mobile strategy, mobile site, mobile website, mobile marketing, mobile web
    
Limelight Networks
White Paper Published By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
Tags : 
mobile strategy, mobile site, mobile website, mobile marketing, mobile web
    
Limelight Networks
Case Study Published By: Bronto     Published Date: Sep 26, 2011
One Click has shown what can be done when retailers develop smart strategies and leverage the commerce-focused Bronto Marketing Platform. Their overall result? A year-over-year revenue increase of 142% in the first year on the Bronto platform. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
Tags : 
remailing, triggered emails, list growth, list, email marketing
    
Bronto
White Paper Published By: WordStream     Published Date: Jun 10, 2011
Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider.
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wordstream, ppc software management platform, software provider, pay-per-click software, sem campaign
    
WordStream
White Paper Published By: SiteSpect     Published Date: Jun 08, 2011
If you are like most web analytics professionals today, you are doing everything you can to increase conversion rates and maximize the ROI of your website. Here's some help from Eric Peterson of Web Analytics Demystified.
Tags : 
sitespect, eric t. peterson, online site optimization, website optimization ecosystem, multivariate testing
    
SiteSpect
White Paper Published By: SiteSpect     Published Date: Jun 08, 2011
One of the best ways to optimize your site is to enable your visitors to tell you what's working on your site through multivariate testing. Learn more by downloading your free whitepaper now.
Tags : 
sitespect, site optimization, multivariate testing, a/b testing, javascript
    
SiteSpect
White Paper Published By: SearchForce     Published Date: May 24, 2011
With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising.
Tags : 
facebook advertising, facebook campaigns, facebook optimization, social media marketing, facebook and search
    
SearchForce
White Paper Published By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
Tags : 
limelight networks, website performance, customer retention, online buying experience, seo
    
Limelight Networks
White Paper Published By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
Tags : 
limelight networks, website performance, customer retention, online buying experience, seo
    
Limelight Networks
White Paper Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Tags : 
adobe, cmo, digital marketing, organization transformation, chief marketing officer
    
Adobe Systems, Inc.
White Paper Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
Tags : 
lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy
    
Amadesa
White Paper Published By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
Tags : 
facebook, marketingsherpa, ad platform, roi, social media marketing
    
Facebook
White Paper Published By: Jigsaw     Published Date: Apr 07, 2011
Do you feel like you are rolling the dice every time you buy a new prospect list? How do you know that the money you spend on a new list is a good investment or not?
Tags : 
jigsaw, gen, business data, awareness, leads
    
Jigsaw
White Paper Published By: InfusionSoft     Published Date: Apr 07, 2011
We've created "The Edge of Success" to give you the tools to grow your business the right way.
Tags : 
sales, clate mask, business success, small business owner, infusionsoft
    
InfusionSoft
White Paper Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Tags : 
acxiom, optimization, media mix, mmo, halo effects
    
Acxiom Corporation
White Paper Published By: Conductor     Published Date: Nov 16, 2010
Huge opportunities and technology advances in natural search are compelling search marketers to turn to SEO platforms to gain the upper hand. SEO has long been running to keep up with its digital family but the SEO platform is changing the way SEO is being practiced.
Tags : 
seo, seo platform, conductor, search engine optimization, website
    
Conductor
White Paper Published By: SearchIgnite     Published Date: Oct 26, 2010
This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.
Tags : 
searchignite, google, bing-yahoo, search alliance, ppc
    
SearchIgnite
White Paper Published By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
Tags : 
webmarketing123, seo, search engine optimization, google, yahoo
    
Webmarketing123
Case Study Published By: Cotendo     Published Date: Sep 01, 2010
The company wanted a high-performing CDN partner that understood and supported AdBrite's vision and provided the same transparency in its services.
Tags : 
cotendo, case study, adbrite, high-speed ad delivery, cdn
    
Cotendo
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Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)

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