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Search Engine Optimization (SEO)

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White Paper Published By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
Tags : 
driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
White Paper Published By: Adobe     Published Date: Jul 09, 2014
This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.
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responsive web design, adobe, interactive marketing, web analytics, managed hosting services
    
Adobe
White Paper Published By: Quantcast     Published Date: Aug 30, 2012
In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.
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rtb, real time bidding, quantcast, search marketing, display advertising
    
Quantcast
White Paper Published By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
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zenithoptimedia, oracle, eloqua, rules on content, content marketing
    
Oracle
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
Tags : 
adobe, econsultancy, media optimisation report, effective optimisation, media mix
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Key findings and strategic opportunities for the year ahead
Tags : 
adobe, digital marketing, marketing optimization, optimization budget, marketing budget
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
Tags : 
adobe, testing and targeting, targeted content, personalized content, target segments
    
Adobe
White Paper Published By: Limelight Networks     Published Date: Nov 07, 2013
Learn how to select the best online video platform (OVP) for your organization in order to better engage and convert your viewers.
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limelight networks, video marketing, online video platforms, ovp, video management
    
Limelight Networks
White Paper Published By: Limelight Networks     Published Date: Nov 07, 2013
Learn how to maximize the benefits from your rich media to drive engagement with this best practices guide.
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limelight networks, rich media revolution, video marketing, online video platforms, ovp
    
Limelight Networks
White Paper Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
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b2b, marketing, b2b marketing, marketing strategy, customer relationship management
    
Madison Logic
White Paper Published By: Conductor     Published Date: Oct 21, 2013
Conductor's research of more than 380 enterprise search marketers and interviews with numerous SEO professionals finally reveals what separates the 'best-in-class' from the 'laggards.' Best-in-class cite early SEO involvement in content, greater maturity in reporting with the use of advanced techniques such as keyword segmentations, data mash-ups and the use of advanced technology in their reporting workflow, and a stronger commitment to organizational evangelism than their laggard colleagues.
Tags : 
seo, search engine optimization, natural search, successful seo, seo initiatives
    
Conductor
White Paper Published By: IBM     Published Date: Oct 15, 2013
Three steps toward building stronger customer relationships
Tags : 
social media, social media hype, social media marketing, customer relationships, building relationships
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
Engaging customers with personalized recommendations across multiple marketing touchpoints
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personalized product recommendation, product recommendation, relevant shoppers, loyal customers, personalization
    
IBM
White Paper Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
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marketo, marketing automation, marketing solutions, social media marketing, marketing roi
    
Marketo
White Paper Published By: GoToWebinar     Published Date: Oct 08, 2013
We've all grown used to ordinary customer experiences, so when something extraordinary happens, we pay attention. No matter whether your business is a one-person show just getting started or a multi-national corporation, whether you are a front-line worker or a top-level executive, you can create awesome. This brief by Scott Stratten, best-selling author and president of UnMarketing, shares stories that’ll inspire you to find your own unique brand of business awesome.
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marketing, scott stratten, good to awesome, citrix, go to meeting
    
GoToWebinar
White Paper Published By: WebiMax     Published Date: Sep 23, 2013
Download this white paper to know when you should redesign your website, the importance of making your design search-friendly and how rethinking your site design can benefit your SEO strategy.
Tags : 
seo, search engine optimization, web design, site redesign, increased roi
    
WebiMax
White Paper Published By: WebiMax     Published Date: Sep 23, 2013
Download this whitepaper to learn the 6 Key Compoents that every SEO company should contain, and to gain the tools you need to make an informed decision when choosing which firm will handle your SEO strategies.
Tags : 
seo, search engine optimization, seo firm, seo company, seo initiative
    
WebiMax
White Paper Published By: Conductor     Published Date: Aug 20, 2013
Often times, in-house or agency SEOs come across a variety of hurdles while trying to improve SEO within the organization. Two of the most common hurdles are difficulty implementing recommendations and lack of enterprise support for the SEO programs. In this white paper, a leading SEO expert shares his tips for overcoming these major obstacles by effectively involving colleagues in the SEO process.
Tags : 
seo, search engine optimization, search engine optimization (seo)
    
Conductor
Case Study Published By: Conductor     Published Date: Aug 20, 2013
Unsure of whether your organization should consider investing in an SEO platform? Curious to see if companies achieve significantly better natural search results from SEO technology? Read this case study to see how Searchlight, an enterprise SEO platform empowered HSN, Inc. a $3 billion multi-channel brand, to experience dramatic natural search results and maintain it's position as one of the top-10 most trafficked e-commerce sites. HSN's successful SEO milestones included: 1) Boost Page One Rankings by 24% 2) Design and create an actionable SEO roadmap 3) Seamlessly share deep natural search insights across 10 departments compared to none before
Tags : 
seo, -ecommerce, search engine optimization, search engine optimization (seo)
    
Conductor
Free Offer Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : 
marketing automation, lead generation, marketo, email marketing, new marketing
    
Marketo
White Paper Published By: Conductor     Published Date: May 29, 2013
Marketers have historically turned to print and television offline, and banner advertisements online to achieve brand development goals.
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conductor, branding value, marketing, purchase, search results
    
Conductor
White Paper Published By: Conductor     Published Date: May 29, 2013
A Roadmap for Technology Purchasers
Tags : 
conductor, seo, marketing, natural search, seo solution
    
Conductor
White Paper Published By: MarkMonitor®     Published Date: Apr 25, 2013
This white paper offers best practices for protecting your brand-and brand engagement-in social media channels.
Tags : 
social media, account spoofing, brand hijacking, digital marketing, social media marketing
    
MarkMonitor®
White Paper Published By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
Tags : 
brand protection, social media, digital marketing, digital content, counterfeiting
    
MarkMonitor®
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