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Search Engine Optimization (SEO)

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White Paper Published By: Act-On     Published Date: Apr 20, 2015
In this eBook, we'll tell you everything you need to know to make your content SEO-friendly.
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act-on, ebook, page content, seo, search engine
    
Act-On
White Paper Published By: Scripted     Published Date: Apr 10, 2015
In order to execute a successful content marketing strategy, you need to have the right team to lead it. This is because it takes quality content, resources, testing and consistency to see a positive impact on your business. When lacking a proper strategy, content marketing is more detrimental to your business. After reading this e-book, you’ll know how to build a team that works best for your business — even if it is just one person.
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content marketing, content team, pitching content, content strategy, marketing team
    
Scripted
White Paper Published By: Scripted     Published Date: Apr 10, 2015
This ebook will alleviate the challenges of creating effective and quality content in today's new SEO landscape. We'll touch on the history of the Google algorithm updates, discuss Panda 4.0 and 4.1, and break down the state of content marketing and the emergent best practices.
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google seo, algorithm changes, algorithm ecosystem, content management, marketing
    
Scripted
White Paper Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing
    
Oracle Social Cloud
White Paper Published By: Act-On     Published Date: Jan 08, 2015
Nothing in the marketer’s world – or the salesperson’s – is more precious than time. That’s why prioritizing leads is so important: you want to make sure you spend your time on the leads that are most likely to buy. This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
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act-on, leads, segmentation, lead scoring, rank segmentation
    
Act-On
White Paper Published By: iCIMS     Published Date: Jan 05, 2015
The iCIMS Hire Expectations Institute™ has identified bottlenecks in the hiring process as a major pain point for organizations representing virtually every industry and size.
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recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software
    
iCIMS
White Paper Published By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
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driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
White Paper Published By: Adobe     Published Date: Jul 09, 2014
This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.
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responsive web design, adobe, interactive marketing, web analytics, managed hosting services
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
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adobe, econsultancy, media optimisation report, effective optimisation, media mix
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Key findings and strategic opportunities for the year ahead
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adobe, digital marketing, marketing optimization, optimization budget, marketing budget
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments
    
Adobe
White Paper Published By: Limelight Networks     Published Date: Nov 07, 2013
Learn how to select the best online video platform (OVP) for your organization in order to better engage and convert your viewers.
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limelight networks, video marketing, online video platforms, ovp, video management
    
Limelight Networks
White Paper Published By: Limelight Networks     Published Date: Nov 07, 2013
Learn how to maximize the benefits from your rich media to drive engagement with this best practices guide.
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limelight networks, rich media revolution, video marketing, online video platforms, ovp
    
Limelight Networks
White Paper Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
Tags : 
b2b, marketing, b2b marketing, marketing strategy, customer relationship management
    
Madison Logic
White Paper Published By: Conductor     Published Date: Oct 21, 2013
Conductor's research of more than 380 enterprise search marketers and interviews with numerous SEO professionals finally reveals what separates the 'best-in-class' from the 'laggards.' Best-in-class cite early SEO involvement in content, greater maturity in reporting with the use of advanced techniques such as keyword segmentations, data mash-ups and the use of advanced technology in their reporting workflow, and a stronger commitment to organizational evangelism than their laggard colleagues.
Tags : 
seo, search engine optimization, natural search, successful seo, seo initiatives
    
Conductor
White Paper Published By: IBM     Published Date: Oct 15, 2013
Three steps toward building stronger customer relationships
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social media, social media hype, social media marketing, customer relationships, building relationships
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
Engaging customers with personalized recommendations across multiple marketing touchpoints
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personalized product recommendation, product recommendation, relevant shoppers, loyal customers, personalization
    
IBM
White Paper Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
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marketo, marketing automation, marketing solutions, social media marketing, marketing roi
    
Marketo
White Paper Published By: GoToWebinar     Published Date: Oct 08, 2013
We've all grown used to ordinary customer experiences, so when something extraordinary happens, we pay attention. No matter whether your business is a one-person show just getting started or a multi-national corporation, whether you are a front-line worker or a top-level executive, you can create awesome. This brief by Scott Stratten, best-selling author and president of UnMarketing, shares stories that’ll inspire you to find your own unique brand of business awesome.
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marketing, scott stratten, good to awesome, citrix, go to meeting
    
GoToWebinar
White Paper Published By: WebiMax     Published Date: Sep 23, 2013
Download this white paper to know when you should redesign your website, the importance of making your design search-friendly and how rethinking your site design can benefit your SEO strategy.
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seo, search engine optimization, web design, site redesign, increased roi
    
WebiMax
White Paper Published By: WebiMax     Published Date: Sep 23, 2013
Download this whitepaper to learn the 6 Key Compoents that every SEO company should contain, and to gain the tools you need to make an informed decision when choosing which firm will handle your SEO strategies.
Tags : 
seo, search engine optimization, seo firm, seo company, seo initiative
    
WebiMax
White Paper Published By: Conductor     Published Date: Aug 20, 2013
Often times, in-house or agency SEOs come across a variety of hurdles while trying to improve SEO within the organization. Two of the most common hurdles are difficulty implementing recommendations and lack of enterprise support for the SEO programs. In this white paper, a leading SEO expert shares his tips for overcoming these major obstacles by effectively involving colleagues in the SEO process.
Tags : 
seo, search engine optimization, search engine optimization (seo)
    
Conductor
Case Study Published By: Conductor     Published Date: Aug 20, 2013
Unsure of whether your organization should consider investing in an SEO platform? Curious to see if companies achieve significantly better natural search results from SEO technology? Read this case study to see how Searchlight, an enterprise SEO platform empowered HSN, Inc. a $3 billion multi-channel brand, to experience dramatic natural search results and maintain it's position as one of the top-10 most trafficked e-commerce sites. HSN's successful SEO milestones included: 1) Boost Page One Rankings by 24% 2) Design and create an actionable SEO roadmap 3) Seamlessly share deep natural search insights across 10 departments compared to none before
Tags : 
seo, -ecommerce, search engine optimization, search engine optimization (seo)
    
Conductor
Free Offer Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : 
marketing automation, lead generation, marketo, email marketing, new marketing
    
Marketo
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