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Search Engine Optimization (SEO)

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White Paper Published By: Thawte     Published Date: Dec 29, 2015
Promote safer websites and help create a more secure web.
Tags : 
google ranking, secure web, ssl, seo, search engine optimization (seo)
    
Thawte
White Paper Published By: TheMarketingScope     Published Date: Sep 29, 2015
Getting creative work reviewed and approved is an often overlooked business process thatís carried out every day in businesses of all sizes and in all industries across the globe. The good news is that review and approval is a process that can be greatly improved with online proofing, yielding tremendous benefits to both the individual worker and the organization.
Tags : 
proofhq, online proofing, content review, online approval, document management
    
TheMarketingScope
White Paper Published By: MoreVisibility     Published Date: Dec 10, 2015
This guide covers a step-by-step outline to help you deploy Google Analytics Enhanced Ecommerce via Google Tag Manager.
Tags : 
morevisibility, google, google tag manager, clicks, promotions
    
MoreVisibility
White Paper Published By: Shareablee     Published Date: Dec 04, 2015
In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.
Tags : 
shareablee, social media, social media growth, facebook, instragram
    
Shareablee
White Paper Published By: Allbound     Published Date: Nov 02, 2015
Marketing within a partner channel can be complicated.
Tags : 
content marketing, strategies, content distribution, seo, content creation
    
Allbound
White Paper Published By: Act-On     Published Date: Oct 14, 2015
Guide to the Tools and Tactics that drive engagement & pipeline
Tags : 
tools, engagement, pipeline, seo, crm solutions/software
    
Act-On
White Paper Published By: Co-sponsored by Hootsuite and Spreadfast     Published Date: Sep 14, 2015
This free, 64-page guide provides a framework for deciding if you need an EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. It also covers questions to ask vendors and industry trends - including the rise of mobile, the increasing number of social media networks, and the impact of marketplace consolidation.
Tags : 
social media management, social media, facebook, twitter, instagram
    
Co-sponsored by Hootsuite and Spreadfast
White Paper Published By: Adobe     Published Date: Aug 20, 2015
This guide explains innovative email marketing tactics and offers practical advice on using them. It addresses following the customer through the customer lifecycle and serving tailored content within the context of location and device.
Tags : 
adobe, email marketing, marketing intelligence, emails, market data
    
Adobe
White Paper Published By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more ďcustomer-activated.Ē
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social media, search marketing agencies, content management systems, interactive marketing, web analytics
    
IBM
White Paper Published By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : 
customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
White Paper Published By: Act-On     Published Date: Apr 20, 2015
In this eBook, we'll tell you everything you need to know to make your content SEO-friendly.
Tags : 
act-on, ebook, page content, seo, search engine
    
Act-On
White Paper Published By: Scripted     Published Date: Apr 10, 2015
In order to execute a successful content marketing strategy, you need to have the right team to lead it. This is because it takes quality content, resources, testing and consistency to see a positive impact on your business. When lacking a proper strategy, content marketing is more detrimental to your business. After reading this e-book, youíll know how to build a team that works best for your business ó even if it is just one person.
Tags : 
content marketing, content team, pitching content, content strategy, marketing team
    
Scripted
White Paper Published By: Scripted     Published Date: Apr 10, 2015
This ebook will alleviate the challenges of creating effective and quality content in today's new SEO landscape. We'll touch on the history of the Google algorithm updates, discuss Panda 4.0 and 4.1, and break down the state of content marketing and the emergent best practices.
Tags : 
google seo, algorithm changes, algorithm ecosystem, content management, marketing
    
Scripted
White Paper Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers donít see social as a ďmarketing channelĒ. They just view it as part of their communications; itís embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
Tags : 
command center, social listening, influencers, digital, social marketing
    
Oracle Social Cloud
White Paper Published By: iCIMS     Published Date: Jan 05, 2015
The iCIMS Hire Expectations Instituteô has identified bottlenecks in the hiring process as a major pain point for organizations representing virtually every industry and size.
Tags : 
recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software
    
iCIMS
White Paper Published By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
Tags : 
driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
White Paper Published By: Adobe     Published Date: Jul 09, 2014
This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.
Tags : 
responsive web design, adobe, interactive marketing, web analytics, managed hosting services
    
Adobe
White Paper Published By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : 
zenithoptimedia, oracle, eloqua, rules on content, content marketing
    
Oracle
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
Tags : 
adobe, aberdeen group, analyst insight, technology tools, buying behavior
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
Tags : 
adobe, econsultancy, media optimisation report, effective optimisation, media mix
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Key findings and strategic opportunities for the year ahead
Tags : 
adobe, digital marketing, marketing optimization, optimization budget, marketing budget
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, itís quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 Thatís why targeted and personalized content is more important now than ever before.
Tags : 
adobe, testing and targeting, targeted content, personalized content, target segments
    
Adobe
White Paper Published By: Limelight Networks     Published Date: Nov 07, 2013
Learn how to select the best online video platform (OVP) for your organization in order to better engage and convert your viewers.
Tags : 
limelight networks, video marketing, online video platforms, ovp, video management
    
Limelight Networks
White Paper Published By: Limelight Networks     Published Date: Nov 07, 2013
Learn how to maximize the benefits from your rich media to drive engagement with this best practices guide.
Tags : 
limelight networks, rich media revolution, video marketing, online video platforms, ovp
    
Limelight Networks
White Paper Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
Tags : 
b2b, marketing, b2b marketing, marketing strategy, customer relationship management
    
Madison Logic
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