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Traditional Marketing

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White Paper Published By: Adobe     Published Date: Nov 18, 2016
2016 Adobe Digital Marketing Survey results.
Tags : 
adobe, advertising, marketing, marketing channels, digital
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 16, 2016
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: - Spend less time on processes and more time on creating experiences - Keep pace with every channel, including social media - Scale creative production to meet the demands of enterprise
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adobe, stock, stock image, creative, design
    
Adobe
White Paper Published By: Marketo     Published Date: Nov 14, 2016
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on lead management functionality, thriving partner ecosystem, and roadmap.
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marketo, gartner, magic quadrant, crm, lead management
    
Marketo
White Paper Published By: Adobe     Published Date: Oct 10, 2016
Your week is full of deadlines. But in order to meet them, your team often loses hours to exhaustive search and file-sharing practices. Using that time for more creative concepting could make for bigger long-term gains. And Adobe has the tools to help. Adobe Creative Cloud Libraries allow your workgroups to collaborate and share projects across programs and computers—no matter their individual locations. And Adobe Stock seamlessly integrates images for direct placement into apps like Adobe Photoshop, Illustrator, and InDesign. Download Pfeiffer Consulting’s new Adobe Stock Benchmark Reports to learn more about the efficiency and productivity gains linked to using Adobe Stock.
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adobe, adobe stock, adobe creative cloud, cloud, integration
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 10, 2016
Read Create the Change: Building a Creative Process for the Modern World to learn: - How changing the way you view design changes everything - The power of beautifully designed customer experiences - Why it pays to make your teams design-driven
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adobe, adobe stock, adobe creative cloud, cloud, integration
    
Adobe
White Paper Published By: AdRoll     Published Date: Oct 05, 2016
Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
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account based marketing, b2b marketing, search marketing, email marketing, emerging marketing
    
AdRoll
White Paper Published By: AdRoll     Published Date: Oct 05, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Download to learn more!
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search marketing, email marketing, emerging marketing, social media, traditional marketing
    
AdRoll
White Paper Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
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attribution, attribution modelling, advertising agency, emerging marketing, advertising agencies
    
AdRoll
White Paper Published By: AdRoll     Published Date: Oct 05, 2016
Over the past few years attribution has become one of the most-discussed concepts in marketing and sales. Everyone agrees it’s critically important to get right, but there’s no such thing as a “one size fits all” model. Meanwhile countless whitepapers have been written, all with the goal of providing a brief precis of the best way to measure it, but the reality is there’s no universally correct answer...
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attribution, marketing, sales, attribution model, emerging marketing
    
AdRoll
White Paper Published By: Adobe     Published Date: Sep 20, 2016
Read our new white paper, Experience Design Optimization: Where Personalization Goes to Grow Up, and learn: - The experience design optimization process - How top brands are using data to design experiences that drive conversion - The four steps toward differentiating your brand with personalized experiences
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adobe, customer experience, deisgn, experience deign optimization, enterprise applications
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer
    
Adobe
White Paper Published By: LeadGenius     Published Date: Sep 13, 2016
You’re building a marketing and sales technology stack. Know what’s coming around the corner.
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b2b, abm, account based marketing, account based sales, b2b marketing
    
LeadGenius
White Paper Published By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
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b2b, abm, account based marketing, account based sales, b2b marketing
    
LeadGenius
White Paper Published By: LeadGenius     Published Date: Sep 13, 2016
The most comprehensive guide to Account Based Marketing to date.
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b2b, abm, account based marketing, account based sales, b2b marketing
    
LeadGenius
White Paper Published By: Marketo     Published Date: Aug 29, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
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marketo, abm, account based marketing, analytics, abm campaigns
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 29, 2016
Download The Definitive Guide To Digital Advertising to learn: - What makes up digital advertising - How to create your digital ad strategy - The different types of ads you have at your disposal - The pricing structures you can expect - How to target your digital ads - How to design your digital ads - The types of ad technology that are available - How to test and measure your ads - Insights from industry experts
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marketo, digital advertising, advertising, digital marketing, emerging marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 29, 2016
Download this guide to discover what end-users say about Marketo, including: - Why Marketo is the only Marketing Automation product that is Top Rated across all three company size segments: small businesses, mid-sized companies,and enterprises - Strengths and areas for improvement with Marketo’s products - Marketo’s overall user ratings
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marketo, marketing automation software, marketing, emerging marketing, traditional marketing
    
Marketo
White Paper Published By: Adobe     Published Date: Jun 15, 2016
Read the white paper to learn how to: - Understand how customers interact with your brand - Translate your data into a clear customer picture - Shift from campaign-based marketing to contextual marketing
Tags : 
adobe, marketing, cross-channel marketing, customer interaction, contextual marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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adobe, customer experience, dam return, digital asset management, return on investment
    
Adobe
White Paper Published By: Adobe     Published Date: Mar 16, 2016
Whether your company seeks experienced pros or the brightest grads, competition is fierce to get the best offer to the right candidate ASAP.
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emerging marketing, social media, advertising agencies, crm & customer care, traditional marketing
    
Adobe
White Paper Published By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
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content marketing, content management, enterprise content management, publishing, data
    
Adlib Software
White Paper Published By: Custvox     Published Date: Sep 22, 2011
This free white paper will teach you how to build a modern Customer Feedback Management practice.
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customer experience management, customer feedback management, social media, crm & customer care, marketing research
    
Custvox
White Paper Published By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
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digital, pharma, social media, advertising, fda
    
QuantumMethod
White Paper Published By: TargetMarketing     Published Date: Jun 04, 2010
You'll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.
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napco, target marketing, customer segmentation, data management/analytics, direct mail/marketing
    
TargetMarketing
White Paper Published By: TARGUSinfo.     Published Date: May 20, 2010
The arrival of 3rd party data is changing the landscape of online targeting. There is an influx of companies offering these services. But, what works with your business model? How do you evaluate the options? THE QUESTIONS YOU NEED TO KNOW AND WHY: • Is there high fidelity data? • Is the provided data stable? • Is your partner built to last? • Does your partner use a transparent methodology? Download our guide to evaluating data providers and find out the importance and relevance of these terms and conditions.
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targus info, lead generation & automation
    
TARGUSinfo.
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Sub-Categories: Branding, Data Management/Analytics, Direct Mail/Marketing, Lead Generation & Automation, Other, Trade Shows/Events

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