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Traditional Marketing

Results 1 - 25 of 636Sort Results By: Published Date | Title | Company Name
White Paper Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
As the landscape of modern sales evolves based on global trends, sales people are finding themselves stretched to do more, sell on the go, and make quota faster. Today, sales leaders need to increase productivity and reduce friction in the sales process in order to hit their quotas. This white paper orchestrates the five steps necessary to improve your sales pipeline and forecast.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
White Paper Published By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
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adroll, retargeting, programmatic buying, display advertising, programmatic campaigns
    
AdRoll
White Paper Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy
    
AdRoll
White Paper Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers donít see social as a ďmarketing channelĒ. They just view it as part of their communications; itís embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing
    
Oracle Social Cloud
White Paper Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why itís important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
Sometimes email is the forgotten marketing channel. Itís not as new or topical as social or mobile, but itís as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. Weíve produced a marketerís guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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adobe, email, marketing, campaign, channel
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. Youíll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And youíll learn how the right marketing analytics can transform your business results.
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adobe, digital, marketing, analytics, benchmarks
    
Adobe
Webinar Published By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
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socialchorus, advocate marketing, branding, brand content, employee advocate marketing
    
SocialChorus
Webinar Published By: SocialChorus     Published Date: Jan 06, 2015
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
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socialchorus, marketing, advocate marketing, employee advocacy, brand awareness
    
SocialChorus
White Paper Published By: Chango     Published Date: Nov 10, 2014
See why everyoneís raving about programmatic in our rad report. Get your FREE copy today!
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programmatic advertising, programmatic buying, real-time bidding, retargeting, remarketing
    
Chango
White Paper Published By: SocialChorus     Published Date: Oct 24, 2014
Download this Ebook oto learn everything you need to get internal buy-in for your employee advocacy program.
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socialchorus, employee advocacy, employee advocacy program, social media marketing, social media
    
SocialChorus
White Paper Published By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
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socialchorus, advocate marketing, brand content creation, content creation, advocate content
    
SocialChorus
White Paper Published By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
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spredfast, social media, social marketing, brand awareness, social conversions
    
Spredfast, Inc.
White Paper Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
White Paper Published By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In todayís complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
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marketo, marketing automation, lead generation, crm, crm solutions
    
Marketo
White Paper Published By: Marketo     Published Date: Jun 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, marketing automation vendors, map, marketing automation platform
    
Marketo
White Paper Published By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
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marketo, marketing automation, map, roi, lead scoring
    
Marketo
White Paper Published By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
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quantcast, viewability, advertising, display advertising, advertising solutions
    
Quantcast
White Paper Published By: Verint     Published Date: Oct 08, 2013
Cultivating a positive, encouraging working environment with engaged employees can be an important part of increasing customer satisfaction and loyalty. This paper identifies what Verintģ believes to be five key five reasons to start measuring employee engagement. It offers insight into the tools and technology that can help your organizations capture the Voice of the Employee efficiently and cost effectively.
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verint, voc, employee engagement, voice of the employee, customer experience
    
Verint
White Paper Published By: Verint     Published Date: Oct 08, 2013
Capture, Analyze and Act on Customer Intelligence: Building a Voice of the Customer Program
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verint, customer intelligence, voc, voice of the customer, customer experience
    
Verint
White Paper Published By: Quantcast     Published Date: Oct 02, 2013
With tons of data available throughout the customer journey, itís important for advertisers to know which metrics will help them determine ad effectiveness. Weíre asking clients the tough questions about their customersí path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
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ad performance, converting prospects, prospecting, customer engagement, customer insights
    
Quantcast
White Paper Published By: Act-On     Published Date: Jan 08, 2015
Nothing in the marketerís world Ė or the salespersonís Ė is more precious than time. Thatís why prioritizing leads is so important: you want to make sure you spend your time on the leads that are most likely to buy. This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
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act-on, leads, segmentation, lead scoring, rank segmentation
    
Act-On
White Paper Published By: Adobe     Published Date: Dec 08, 2014
Mobile is more than likely a part of your marketing mix, but chances are, you havenít defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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mobile objectives, mobile measurements, mobile analytics, mobile effectiveness, emerging marketing
    
Adobe
Webinar Published By: Jive Software     Published Date: Dec 02, 2014
Millennials have changed the way we communicate and as they move into the workforce, they expect the flexibility to be as productive, collaborative and connected in the workplace as they are in their personal lives. By 2015, millennials will make up the majority of the workforce, requiring companies to change the way they do business to accommodate these new workstyles. This shift starts with technology, but in the end is about creating a more collective and connected way to work for everyone.
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workforce statistics, millenials, collaborative workforce, emerging marketing, marketing research
    
Jive Software
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Sub-Categories: Branding, Data Management/Analytics, Direct Mail/Marketing, Lead Generation & Automation, Other, Trade Shows/Events

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