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Traditional Marketing

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White Paper Published By: Adobe     Published Date: Apr 17, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences ó and the tools you need to gain a competitive edge.
Tags : 
adobe, customer experience, customer engagement, digital intelligence, digital marketing
    
Adobe
White Paper Published By: Jive     Published Date: Apr 10, 2014
This report, by Aberdeen, both observes the way enterprise social collaboration (ESC) tools help companies empower their agents through connectivity and drive results and studies best practices in highly successful enterprise social collaboration program implementation.
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reachmail, enterprise social collaboration, customer service, connectivity, results
    
Jive
White Paper Published By: Jive     Published Date: Apr 10, 2014
This report, by Aberdeen, both observes the way enterprise social collaboration (ESC) tools help companies empower their agents through connectivity and drive results and studies best practices in highly successful enterprise social collaboration program implementation.
Tags : 
reachmail, enterprise social collaboration, customer service, connectivity, results
    
Jive
Webinar Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brandís best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brandís own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
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socialchorus, employee advocate channel, marketing, branding, marketing strategy
    
SocialChorus
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : 
turn, marketing, global marketing, global digital audience, cross-channel brand
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
Tags : 
turn, forbes insights, privacy, big data, marketing
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
Tags : 
turn, marketing, global marketing, global audience, global digital audience
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
Tags : 
turn, marketing, global marketing, global audience, global digital audience
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Forrester Calculates the ROI of Turn.
Tags : 
turn, forrester, economic impact, roi, turn audience suite
    
Turn
Webinar Published By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : 
display advertising, attribution, quantcast, prospecting, clicks
    
Quantcast
White Paper Published By: SAS     Published Date: Mar 14, 2014
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
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sas, marketing, marketing attribution, digital marketing, collecting data
    
SAS
White Paper Published By: SAS     Published Date: Mar 14, 2014
The most successful marketers of the coming years will be the ones who admit that humans have persisted far too long trying to manage what is not humanly possible Ė and adopt marketing management technologies at the core of their survival guide.
Tags : 
sas, marketing operations, marketing management, management technologies, successful marketers
    
SAS
White Paper Published By: Tealium     Published Date: Mar 12, 2014
This report shows how marketers can take their testing to the next level with important new capabilities, while reducing their reliance on IT.
Tags : 
tealium, testing, optimization, tag management, tag management solution
    
Tealium
White Paper Published By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
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teradata, data-driven marketing, rise of big data, big data myth, global perspective
    
Teradata
White Paper Published By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
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teradata, customer view, data-driven marketing, loyalty, customer satisfaction
    
Teradata
White Paper Published By: Teradata     Published Date: Mar 10, 2014
We evaluate vendors providing applications that support the management of marketing resources, such as plans, people, budgets, projects, tasks, assets and cycle times. This Magic Quadrant will help marketing leaders and CIOs find an MRM solution to better manage their marketing resources.
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teradata, marketing resource management, magic quadrant, brandmaker, brandsystems
    
Teradata
White Paper Published By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Brontoís marketing strategists as they provide insight on how to create personalized campaigns
Tags : 
bronto, marketing, ecommerce, online marketing, trends
    
Bronto
White Paper Published By: Kapost     Published Date: Feb 20, 2014
Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy. But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process. Thatís where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create original content, as well as curate the content of others.
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internet marketing, traditional marketing
    
Kapost
White Paper Published By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
Tags : 
quantcast, viewability, advertising, display advertising, advertising solutions
    
Quantcast
White Paper Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before theyíve been introduced?
Tags : 
content marketing, content strategy, content management, content planning, content distribution
    
Kapost
White Paper Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in todayís world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
Tags : 
content marketing, content strategy, content management, content planning, content distribution
    
Kapost
White Paper Published By: Eloqua     Published Date: Dec 18, 2013
How do you engage with your audience when they are otherwise engaged?
Tags : 
oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua
White Paper Published By: Eloqua     Published Date: Dec 17, 2013
Thereís been a shift in how consumers go about finding new financial and insurance services and products, and that shift requires a new marketing ideology. The Modern Marketer follows new processes and uses new tools and technologies in order to reach results.
Tags : 
oracle, marketing automation, financial services, financial and insurance services, marketing ideology
    
Eloqua
White Paper Published By: Eloqua     Published Date: Dec 17, 2013
Powering Marketing Transformation: The Five Tenets of Modern Marketing in Financial Services and Ins.
Tags : 
oracle, modern marketing, financial services, insurance, compliance
    
Eloqua
White Paper Published By: Eloqua     Published Date: Dec 17, 2013
Making Momentum Happen: Change Management for Financial Services and Insurance Marketing.
Tags : 
oracle, financial services, marketing, insurance marketing, traditional marketing
    
Eloqua
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