eMarketingPapers
Home
About Us
List Your Papers
    
> Research Library > Marketing > Traditional Marketing

Related Topics

Add Research

Get your company's research in the hands of targeted business professionals.

Traditional Marketing

Results 1 - 25 of 611Sort Results By: Published Date | Title | Company Name
White Paper Published By: IBM     Published Date: Aug 14, 2014
Learn how online merchants can use recommendations technology to provide shoppers with a personalized website experience. Find out what key characteristics you need in a recommendations engine, and explore strategies to increase sales and customer satisfaction.
Tags : 
lift, loyalty, personalized product, recommendations, online merchants
    
IBM
White Paper Published By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
Tags : 
personalized digital marketing, marketing center, hands-on control, customer segments, design communications
    
IBM
White Paper Published By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how they’re addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.
Tags : 
digital experience, delivery platforms, mobile apps, software vendors, crm solutions/software
    
Adobe
White Paper Published By: Phunware     Published Date: Aug 11, 2014
Many hospitals are losing revenue and receiving poor reviews due to process inefficiencies that can often result in missed or delayed appointments and patient dissatisfaction. Additionally, with the influx of newly insured health care patients resulting from the Affordable Care Act’s new regulations, it is more of a challenge than ever before to guide patients through the hospital system in an efficient manner. In this white paper, we’ll examine how hospitals can use mobile technology to enhance the patient and visitor experience and drive new revenue through increased efficiency.
Tags : 
phunware, hospital mobile strategy, hospital beacon strategy, hospital mobile technology, hospital wayfinding technology
    
Phunware
White Paper Published By: Opentopic     Published Date: Aug 05, 2014
This white paper, brought to you by Opentopic, will help both experienced and non-experienced marketers understand what content marketing is, how to approach the content creation and curation mix as well as illustrate how great content marketing doesn't have to be complicated or expensive.
Tags : 
opentopic, content marketing, marketers, engage audiences, consumers
    
Opentopic
White Paper Published By: Adobe     Published Date: Aug 05, 2014
Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things and the digitisation of offline channels. Crucial to succeeding in this increasingly complex world is the one concept underlying all marketing channels and the very best programs: data in, data out. In this report, we predict how data-driven marketing will evolve in 2014.
Tags : 
marketers, marketing channels, data, internet, data-driven
    
Adobe
White Paper Published By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : 
phunware, apps for sports, apps for event marketing, apps for live events, search marketing
    
Phunware
White Paper Published By: Phunware     Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors. Today’s mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
Tags : 
phunware, hotel app development, resort app development, restaurant app development, hotel mobile development
    
Phunware
White Paper Published By: Phunware     Published Date: Jul 30, 2014
Download this case study to learn more about how WWE was able to increase fan engagement, loyalty and revenue.
Tags : 
phunware, search marketing, emerging marketing, traditional marketing
    
Phunware
White Paper Published By: Gleanster Research     Published Date: Jul 08, 2014
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions – Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are informed by actual user reviews.
Tags : 
gleanster, customer relationship management, crm, smb, marketing automation
    
Gleanster Research
White Paper Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Tags : 
spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
White Paper Published By: AT Task     Published Date: Jun 25, 2014
When you started the game of marketing, you had brilliant ideas and the work ethic of a warrior. You felt undefeatable. Now, you feel like a pawn. You are tired, frustrated, and overwhelmed. Learn six key strategies to fight marketing work chaos and gain control of the board. Get the ebook now!
Tags : 
at task, marketing, game of marketing, strategies, eliminate choas
    
AT Task
White Paper Published By: AT Task     Published Date: Jun 25, 2014
Marketers are always being asked to do more with less. But sometimes our go-to solutions for getting more work done are actually getting in our way. Read the 5 Dangerous Creative Productivity Myths eBook to learn the truth. Get the ebook.
Tags : 
at task, marketing, productivity, resources, status meetings
    
AT Task
White Paper Published By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
Tags : 
marketo, marketing automation, lead generation, crm, crm solutions
    
Marketo
White Paper Published By: Marketo     Published Date: Jun 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
Tags : 
marketo, marketing automation, marketing automation vendors, map, marketing automation platform
    
Marketo
White Paper Published By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
Tags : 
marketo, marketing automation, map, roi, lead scoring
    
Marketo
White Paper Published By: Aimia     Published Date: May 09, 2014
Learn about the best practices for retaining customer loyalty and see what measures your organization should take to strategically improve of customer loyalty programs.
Tags : 
aimia, customer loyalty, customer loyalty programs, marketing, branding
    
Aimia
White Paper Published By: Jive     Published Date: Apr 10, 2014
This report, by Aberdeen, both observes the way enterprise social collaboration (ESC) tools help companies empower their agents through connectivity and drive results and studies best practices in highly successful enterprise social collaboration program implementation.
Tags : 
reachmail, enterprise social collaboration, customer service, connectivity, results
    
Jive
White Paper Published By: Jive     Published Date: Apr 10, 2014
This report, by Aberdeen, both observes the way enterprise social collaboration (ESC) tools help companies empower their agents through connectivity and drive results and studies best practices in highly successful enterprise social collaboration program implementation.
Tags : 
reachmail, enterprise social collaboration, customer service, connectivity, results
    
Jive
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : 
turn, marketing, global marketing, global digital audience, cross-channel brand
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
Tags : 
turn, forbes insights, privacy, big data, marketing
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
Tags : 
turn, marketing, global marketing, global audience, global digital audience
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
Tags : 
turn, marketing, global marketing, global audience, global digital audience
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Forrester Calculates the ROI of Turn.
Tags : 
turn, forrester, economic impact, roi, turn audience suite
    
Turn
White Paper Published By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
Tags : 
aimia, inflection points, marketing, customer loyalty, customer interaction
    
Aimia
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End


Sub-Categories: Branding, Data Management/Analytics, Direct Mail/Marketing, Lead Generation & Automation, Other, Trade Shows/Events

Search Research Library