Data Management/Analytics

This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.

This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.

Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.

The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.

This whitepaper will illustrate the power of Data, implementation strategies and what qualities to look for in your data providers.

Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.

Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.

Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.

An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.

B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.

This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.

Find out how Oracle On Demand provides all of the business features that users need plus the instant gratification they demand

This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.

Quality organizations are under pressure to reduce costs and improve quality, while being hit with new technologies and practices. Agile practices, rich-client technology and cloud platforms are creating disruption in the testing tools market.

See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.

The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.

Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...

The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.

In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.

Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download the whitepaper to learn more.

Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume

Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.

In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.

This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. .