Lead Generation & Automation

Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.

Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.

Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.

An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.

B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.

This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.

Join Apple business experts for an iPad seminar and a live interactive Q&A.

Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...

Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!

In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.

This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. .

This whitepaper will illustrate the power of Data, implementation strategies and what qualities to look for in your data providers.

This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.

In B2B e-commerce the mechanics are complex, requiring frequent iterative adjustments as technical specifications, end-user goals, and multiple stakeholders participate in the process. B2B e-commerce does not advance in a straight line, but as a web of inter-connected decision points.

Emerging Opportunities in B2B E-Commerce-Part One: Strategies and Insight

It's a marketer's dream that their company can establish such customer loyalty that the consumer won't ever leave them for their competitors. But in today's highly competitive landscape, it's increasingly difficult to keep your business customers loyal to your brand year after year. Nonetheless, by making it easy for them to renew, you're one step closer to retaining the customer at minimal expense.

B2C users have quickly become accustomed to downloading quick-and-easy software from an "app store," but as this new process becomes more expectation than novelty, how might it alter the way your B2B business operates?

Learn how Unica provides a MAP with a high level of customizable business rules and processes!

Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently.

This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.

As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.

Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.

B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.

This free white paper will teach you how to build a modern Customer Feedback Management practice.