White Paper Published By: Balihoo
Published Date: May 28, 2010
One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.
Free Offer Published By: Guidant Financial
Published Date: Mar 04, 2010
Guidant Financial Group's 401(k) Small Business Financing plan allows you to invest IRA and 401k funds into a business or franchise. No early distribution taxes or fees.
White Paper Published By: Zuberance
Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
White Paper Published By: Zuberance
Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
White Paper Published By: Zuberance
Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download the whitepaper to learn more.
Case Study Published By: Zuberance
Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
White Paper Published By: Zuberance
Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
White Paper Published By: Google
Published Date: Dec 14, 2011
How Travelocity improved its digital marketing.
Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Webinar Published By: Trillium Software
Published Date: Aug 10, 2011
The first Web seminar in the series is titled "Operational Data Quality: Get the Data Right the First Time" and will be conducted by Ed Wrazen, vice president of product marketing at Trillium Software.
Webinar Published By: Trillium Software
Published Date: Jun 06, 2011
The first Web seminar in the series is titled "Operational Data Quality: Get the Data Right the First Time" and will be conducted by Ed Wrazen, vice president of product marketing at Trillium Software.
Webinar Published By: Trillium Software
Published Date: Jun 06, 2011
Hear Andy Hayler from the Information Difference discuss these challenges as he presents the findings of his research report, "Building a Robust Business Case for High Quality Master Data".
Webinar Published By: Trillium Software
Published Date: May 25, 2011
To achieve business goals and objectives, you must first optimize the information supporting all of your business processes. Implementing an Information Quality Management practice and applying best practices will help maximize the value of your information.
Live Event Published By: Arkadin
Published Date: May 24, 2011
Come and experience for yourselves on June 21st 2011 at 1:00 pm EST how companies such as Virgin America have adopted innovative techniques that leverage the full potential of today's robust Online Events platforms to achieve challenging corporate communications objectives.
White Paper Published By: Trillium Software
Published Date: May 19, 2011
Effective CRM demands a single, complete, accurate view of customer information including purchasing history, product interest, and support interactions. Enterprises require a solution to discover data issues, correct and standardize, and maintain data accuracy and consistency.
White Paper Published By: G+
Published Date: May 17, 2011
The objective of this research was to learn how doctors react to existing online communication
methods and communities, and to learn about their feelings and attitudes about communicating directly with pharmaceutical companies.
White Paper Published By: G+
Published Date: May 17, 2011
Big pharma is approaching a perfect storm. G+ convened a panel of senior executives from a variety of industries for a meeting to share their best practices and strategic insights for doing business in emerging markets. Register to view this white paper.
White Paper Published By: Jonckers
Published Date: Apr 11, 2011
This case study examines Adobe's globalization efforts in transforming traditional practices to global content value chains and outlines how Adobe's been able to do it successfully.