Vertical Search, part of a larger subgrouping known as “specialized” search, is a relatively new tier in the Internet search industry consisting of search engines that focus on specific businesses. While Google, Yahoo! and the like will continue to dominate the online consumer search market, research analysts say myriad specialized search engines are emerging to address the particular information needs of niche audiences and professions.
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
