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Yahoo! is an Internet portal and provides a full range of products and services including a search engine, the Yahoo! Directory and Yahoo! Mail.  It was founded by Stanford graduate students Jerry Yang and David Filo in January of 1994 and incorporated on March 2, 1995. The company is headquartered in Sunnyvale, California.

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Enquiro Survey: How Business to Business (B2B) Purchasers Buy
By :Enquiro Research Published Date: May 23, 2007
The objective of the survey, conducted with over 1000 B2B buyers, was to discover how people research B2B buying decisions online and how this varies by role within a company and by purchase phase. How do people navigate from awareness, through research and negotiation phases to the actual purchasing decision? What is the balance between online and offline influences? Do purchasers use search engines, and if so, which search engines and why?
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Enquiro Research
American Customer Satisfaction Index Annual E-Business Report
By :ForeSee Results Published Date: Aug 15, 2006

The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.


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ForeSee Results
iProspect Blended Search Results Study
By :iProspect Published Date: Apr 17, 2008
The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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iProspect
Paid Search: Follow the Money
By :Oneupweb Published Date: Mar 12, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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Oneupweb
Target Google's Top 10 to Sell Online
By :Oneupweb Published Date: Feb 04, 2005
Oneupweb's broad study, Target Google's Top 10 to Sell Online, demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.
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Oneupweb
Strong Q1 for Search Marketing Amid Signs of Weakness Ahead
By :SearchIgnite Published Date: Apr 14, 2008
Read this SearchIgnite issues Q1 2008 report, evaluating state of the search landscape and performance of the top engines.
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SearchIgnite
 
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The SiteSpect Difference: A Unique Non-Intrusive Approach to Multivariate and A/B Testing
Whether you are looking to increase the effectiveness of your pay-per-click advertising, convert more browsers into buyers, or increase the average order value from loyal customers, website testing and optimization should be a major part of your strategy.

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