Windows Live is the collective brand name for a group of Microsoft services, some of which are currently under development. Being partly rebranded from MSN, the new, consolidated online services are Microsoft's latest effort to compete against fast-growing competitors such as Google.
The objective of the survey, conducted with over 1000 B2B buyers, was to discover how people research B2B buying decisions online and how this varies by role within a company and by purchase phase. How do people navigate from awareness, through research and negotiation phases to the actual purchasing decision? What is the balance between online and offline influences? Do purchasers use search engines, and if so, which search engines and why? Download Now
The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.
The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN. Download Now
Landing pages serve as a bridge between the marketing message that bring visitors to your website and the site functionality that enables those visitors to take action, such as making a purchase or submitting a lead. What can you do to optimize your landing pages and maximize conversion rates? In this information brief, you’ll learn six best practices to optimize your landing pages and maximize precious marketing dollars.
