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Real Time Information Delivery To Any Location Worldwide
By :Clickatell Published Date: May 20, 2008
To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
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Clickatell
Customer Centric Messaging - What You Need To Know
By :Clickatell Published Date: May 07, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
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Clickatell
Mobile Marketing – Unlocking a Powerful Tool
By :Clickatell Published Date: Apr 16, 2008
Communication is a profoundly human activity and the primary driving force behind all technological development. The secret of the mobile phone’s success lies not just in its simplicity, but also in its adaptability.  Download this white paper to learn more.

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Clickatell
The First Step in a Successful Mobile Banking Strategy
By :Clickatell Published Date: Dec 19, 2007
This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.
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Clickatell
Case Studies for Aggressive Online Behavior Aimed at Large Corporations
By :Cymfony Published Date: May 15, 2007
This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.
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Cymfony
 
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More Emerging Marketing Topics

Instant Messaging Marketing

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Viral Marketing

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Blog Marketing

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Press Release Marketing

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Wiki Marketing

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Podcast Marketing

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Behavioral Marketing

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Local Marketing

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Social Networking

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Classified Advertising

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Microsites

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International Marketing

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Loyalty And Retention

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Lead Optimization - Are You Targeting the Right Prospects?
Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...

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