 |
|
Results 1 - 25 of 51 matches |
Sort Results By : Published Date | Title | Company name |
|
|
Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser |
|
|
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Download Now
|
 |
|
|
|
Don't Sacrifice Your Brand for Leads |
|
|
In this article, published by iMedia Connection in January of 2007, AcquireWeb, Inc. CEO Albert Gadbut offers pointers to consider when evaluating your e-mail acquisition marketing programs. He expands upon some significant questions to consider when evaluating your customer acquisition e-mail and lead generation programs and whether or not they’re right for your brand.
Download Now
|
|
|
|
|
The Cyclic Nature of Online Marketing Tools |
|
|
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
Download Now
|
|
|
|
|
|
|
|
|
Boosting Natural Search Traffic Using Ratings and Reviews |
|
|
Driving traffic from natural search is increasingly competitive and expensive. Online marketers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.
Download Now
|
 |
|
|
|
|
|
From Concept to Customer: Winning Web Strategies for Small Business |
|
|
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
Download Now
|
 |
|
|
|
|
|
How Can Advertisers Control the Quality of their Online Ad Traffic? |
|
|
In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns. Also includes a real advertiser’s perspective on driving better traffic quality. Listen now!
Download Now
|
 |
|
|
|
PPC vs. SEO - The Final Battle |
|
|
As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
Download Now
|
 |
|
|
|
Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot |
|
|
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
Download Now
|
|
|
|
|
Managing The "Short Head" of Search |
|
|
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
Download Now
|
|
|
|
|
Enquiro Survey: How Business to Business (B2B) Purchasers Buy |
|
|
The objective of the survey, conducted with over 1000 B2B buyers, was to discover how people research B2B buying decisions online and how this varies by role within a company and by purchase phase. How do people navigate from awareness, through research and negotiation phases to the actual purchasing decision? What is the balance between online and offline influences? Do purchasers use search engines, and if so, which search engines and why?
Download Now
|
 |
|
|
|
The Brand Lift of Search |
|
|
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
Download Now
|
|
|
|
|
Chinese Search Engine Engagement |
|
|
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
Download Now
|
|
|
|
|
|
|
Video of the 12 SEO Campaign Killers |
|
|
Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
Download Now
|
 |
|
|
|
12 SEO Campaign Killers |
|
|
Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
Download Now
|
|
|
|
|
|
|
|
|
White Paper: 5 Tips to Turn Your Website into a Marketing Machine |
| By :HubSpot |
Published Date: Nov 13, 2007 |
|
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers. This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
Download Now
|
 |
|
|
|
Search Engine Optimization (SEO) 101 |
| By :HubSpot |
Published Date: Feb 13, 2008 |
|
Today, B2B buyers start their purchasing process in the search engines. In order to remain competitive, your company needs to be found by the people already searching for your products or services. This webinar will cover the basics of search engine optimization - what is it and why is it important - to demystify SEO and empower marketing professionals to either take on SEO themselves or give them the knowledge to hire an effective - not a scam - SEO consultant.
Download Now
|
|
|
|
|
Webcast: 5 Tips to Turn Your Website into a Marketing Machine |
| By :HubSpot |
Published Date: Sep 29, 2007 |
|
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers. This Internet marketing webcast discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
Download Now
|
|
|
|
|
Blogging for Business Basics |
| By :HubSpot |
Published Date: Mar 19, 2008 |
|
Blogs are no longer just online personal journals - they are now key business tools. Blogs allow you to engage in a conversation with your customers while improving your website's search engine rank. Don't know where to start? This webinar will cover the basics of blog marketing, including key tactics for business blogging and engaging in the blogosphere to grow your business.
Download Now
|
|
|
|
| |
|
|
|
Results 1 - 25 of 51 matches |
Sort Results By : Published Date | Title | Company name |
