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Results 1 - 25 of 42 matches |
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10 Tips for Webinar Invitations |
| By :Act-On |
Published Date: Nov 11, 2008 |
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Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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The Seven Deadly Sins of Content Management |
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Can your business afford to buy one Content Management System this year only to repurchase another solution next year? If your answer is NO, then read on to learn how to avoid the seven most common purchasing sins committed when buying a CMS.
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Marketing's New 5Ps: Turning What You Know Inside Out? |
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Originally the 4Ps were the basis for every marketing implementation, but with the dynamic marketplace and customers constantly changing, the 4Ps are no longer enough to satisfy your customer's needs. Changing your core values to 5Ps and integrating these ideas will allow your company to keep pace and understand the customer better.
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How to Make Marketing Integration a Whole Lot Easier |
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Marketing Integration should not be seen with an end result of a Utopia, but instead as one ongoing process. It can be increased through small integration of on-line and off-line processes that in the end will lead to a better understanding of one's market and financial decisions.
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Creating a Web Strategy |
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This white paper discusses best starting points and key factors of determining a website strategy, as well as how to avoid common pitfalls of the process.
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Contact Optimization for Direct Marketers Brief |
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Changes in customer behavior, contact saturation, and the emergence of new digital channels are forcing marketers to identify new ways to acquire, retain, and grow customers. Organizations that have embraced analytics to inform and evaluate campaigns, drive contact strategies, and ultimately enhance customer experiences have seen improvements in overall marketing effectiveness and ROI.
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Best Practice Implementation of Content Management Systems |
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In the quest to create the ‘ultimate ECM system’, some software vendors have lost sight of the need for usability. So it is no surprise that the chief obstacle to ECM success, as highlighted by the research paper, is resistance by would-be users. Fifty seven per cent of public sector organizations questioned, saw this as the key obstacle to implementation success.
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Building the Business Case for Operational Marketing |
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Operational Marketing applications enhance the marketing function ability to plan, budget, coordinate execution and measure the impact of marketing efforts. This white paper is designed to provide advice and guidance to marketing and IT professionals who are considering making the case for the purchase and deployment of Operational Marketing.
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Marketing Productivity Redefined |
| By :Aprimo |
Published Date: Dec 20, 2008 |
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While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
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Generate Revenue with Online Video Ads |
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The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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B2B Marketing with Video: Driving ROI from Awareness to Advocacy |
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With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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Press Release Wire Services: Choosing the Best One for Your Business |
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When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
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Grow your Revenue through Integrated eMarketing Campaigns |
| By :Ensight |
Published Date: Mar 25, 2008 |
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The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
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Looking for Some Sales Advice? Check Out CanDoGo |
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Michael Norton the CEO of CanDoGo asked me, David Thompson, to join his list of Sales experts (including Zig Ziglar and others) who offer tips and advice on his Sales site. It’s a great stop to get 90 seconds of insight, a tip, a trick or just morale boosting. First up, how to sell faster.
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Results 1 - 25 of 42 matches |
Sort Results By : Published Date | Title | Company name |
