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Ad Serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the web site or advertiser most money, and monitor progress of different advertising campaigns.

Results 1 - 25 of 60 matches Sort Results By : Published Date | Title | Company name
10 Tips for Webinar Invitations
By : Act-On Published Date: Nov 12, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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Act-On
Marketing's New 5Ps: Turning What You Know Inside Out?
By : Alterian Inc Published Date: Dec 19, 2008
Originally the 4Ps were the basis for every marketing implementation, but with the dynamic marketplace and customers constantly changing, the 4Ps are no longer enough to satisfy your customer's needs. Changing your core values to 5Ps and integrating these ideas will allow your company to keep pace and understand the customer better.
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Alterian Inc
Mastering the Customer Experience
By : Alterian Inc Published Date: Dec 19, 2008
In order to master the customer experience one must have the correct insight about that customer, and the easiest way to achieve these results is through analytics.
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Alterian Inc
The Market Services Provider: A Marketer's Most Strategic Hire
By : Alterian Inc Published Date: Dec 19, 2008
Staff development and retention in MSPs rank high in terms of importance to marketers, but most marketers do not know the details of staff development and retention of their MSPs.
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Alterian Inc
The Seven Deadly Sins of Content Management
By : Alterian Inc Published Date: Dec 19, 2008
Can your business afford to buy one Content Management System this year only to repurchase another solution next year? If your answer is NO, then read on to learn how to avoid the seven most common purchasing sins committed when buying a CMS.
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Alterian Inc
The Digital Competitive Advantage: There's More to Email than Email
By : Alterian Inc Published Date: Dec 19, 2008
E-mail is often overlooked as a solid direct marketing channel through being made into a 'spray and pay' approach, but make no mistake, e-mail with the power of analytics can become a marketer's best friend.
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Alterian Inc
The High-Stakes World of E-Marketing
By : Alterian Inc Published Date: Dec 19, 2008
When looking to expand your marketing to new customers, better results are found when the quality, not the quantity, of potential customers is the focus of the objective.
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Alterian Inc
What Do You Mean You're Too Busy?
By : Alterian Inc Published Date: Dec 19, 2008
The use of a Marketing Resource Management tool is an invaluable way to be sure that the most efficient process is being taken so that your resources aren't wasted.
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Alterian Inc
Building the Business Case for Operational Marketing
By : Alterian Inc Published Date: Dec 18, 2008
Operational Marketing applications enhance the marketing function ability to plan, budget, coordinate execution and measure the impact of marketing efforts. This white paper is designed to provide advice and guidance to marketing and IT professionals who are considering making the case for the purchase and deployment of Operational Marketing.
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Alterian Inc
Contact Optimization for Direct Marketers Brief
By : Alterian Inc Published Date: Dec 18, 2008
Changes in customer behavior, contact saturation, and the emergence of new digital channels are forcing marketers to identify new ways to acquire, retain, and grow customers. Organizations that have embraced analytics to inform and evaluate campaigns, drive contact strategies, and ultimately enhance customer experiences have seen improvements in overall marketing effectiveness and ROI.
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Alterian Inc
Creating a Web Strategy
By : Alterian Inc Published Date: Dec 18, 2008
This white paper discusses best starting points and key factors of determining a website strategy, as well as how to avoid common pitfalls of the process.
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Alterian Inc
How to Make Marketing Integration a Whole Lot Easier
By : Alterian Inc Published Date: Dec 18, 2008
Marketing Integration should not be seen with an end result of a Utopia, but instead as one ongoing process.  It can be increased through small integration of on-line and off-line processes that in the end will lead to a better understanding of one's market and financial decisions.
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Alterian Inc
Best Practice Implementation of Content Management Systems
By : Alterian Inc Published Date: Dec 17, 2008
In the quest to create the ‘ultimate ECM system’, some software vendors have lost sight of the need for usability. So it is no surprise that the chief obstacle to ECM success, as highlighted by the research paper, is resistance by would-be users. Fifty seven per cent of public sector organizations questioned, saw this as the key obstacle to implementation success.
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Alterian Inc
Your First Webinar: Understanding What's Involved
By : Arkadin Published Date: Feb 27, 2009
This webinar will take you through the steps that will help you create your own personal webinars for your clients/target audiences. It goes through step by step on how to affectively get your content across to the audience that you need to reach. If you have ever had questions on how to create your very own webinar, this is a must see!
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Arkadin
Improving Your Online Presentation Skills
By : Arkadin Published Date: Feb 27, 2009
This webinar walks you through steps you need to improve your skills when creating your own webinars. It shows you how to make your webinars more effective, help better your presentation skills, vocal techniques, reduce bad habits and how to get interactive with your audience. If you have ever wanted to improve your webinars, this presentation will help you do that. Download today!
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Arkadin
B2B Marketing with Video: Driving ROI from Awareness to Advocacy
By : BrightCove, Inc. Published Date: Aug 21, 2009
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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BrightCove, Inc.
Building Instant Networks to Grow Your Media Business
By : Burst Media Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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Burst Media
Press Release Wire Services: Choosing the Best One for Your Business
By : Clarity Quest Marketing Published Date: Dec 22, 2008
When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
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Clarity Quest Marketing
Evaluating Digital Marketing Systems: Criteria to Consider
By : ClickSquared Published Date: Aug 21, 2009
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
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ClickSquared
How the Fortune 1000 are Harnessing the Power of Social Media: Domino's Pizza Share Their Experience
By : dna13 Inc. Published Date: May 11, 2009
Social media is no longer an optional element to a corporate communications plan. It has become integral to effectively managing a brand and its reputation, and is a critical tool for listening to and interacting with your customers and the media. In this white paper, provided by reputation management software provider dna13, learn how Hyundai, Red Cross, and Domino’s Pizza are using social media as a part of their strategy to manage and build a positive brand reputation, as corporate communications executives share their best practices.
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dna13 Inc.
Grow your Revenue through Integrated eMarketing Campaigns
By : Ensight Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
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Ensight
How RMB's Financial Markets Research Division Solved Its Reporting Challenge
By : Ensight Published Date: Dec 03, 2008
Hampered by a time consuming approach to delivering their reports, the team of financial markets research analysts at Rand Merchant Bank needed to find a distribution method that could cope with the growing popularity and performance demands of their research service.
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Ensight
How to maximize conversions for digital campaigns at minimal cost
By : Eyeblaster, Inc. Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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Eyeblaster, Inc.
Looking for Some Sales Advice? Check Out CanDoGo
By : Genius Inc Published Date: Dec 23, 2008
Michael Norton the CEO of CanDoGo asked me, David Thompson, to join his list of Sales experts (including Zig Ziglar and others) who offer tips and advice on his Sales site. It’s a great stop to get 90 seconds of insight, a tip, a trick or just morale boosting.  First up, how to sell faster.
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Genius Inc
Industrial Marketing Decision Maker Kit
By : GlobalSpec Published Date: Nov 21, 2008
Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.
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GlobalSpec
 
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