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Are you evaluating PPC software to license? Here's what we learned and how we made our decision.
By : Acquirgy Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
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Acquirgy
Search Ads + Banner Ads: A Powerful One-Two Punch
By : AdReady Published Date: Aug 27, 2009
This white paper summarizes recent studies that demonstrate the value of online display advertising, and how search and display advertising used together can drive sales more effectively than either channel by itself.
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AdReady
The Economic Necessity of Customer Service
By : Art Technology Group, Inc Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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Art Technology Group, Inc
Why Interactive Support Is Essential For Travel eBusiness
By : Art Technology Group, Inc Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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Art Technology Group, Inc
White Paper: Click to Call: Giving Voice to Online Transaction
By : Art Technology Group, Inc Published Date: Jan 22, 2009
Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet.  Read More.
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Art Technology Group, Inc
eMarketer Whitepaper: Optimizing the E-Commerce Experience
By : ATG Published Date: Feb 04, 2010
From the Web to the Contact Center, are you prepared to proactively engage and keep your savvy customers? Read how e-commerce leaders are optimizing their sites with ratings, reviews, live help, Web analytics, mobile and more.
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ATG
European consumer attitudes to mobile commerce - Key barriers and opportunities
By : ATG DWA Published Date: Nov 23, 2009
ATG sponsored an independent research in three key European markets to find out how and why customers shop with their mobile devices ("m-commerce"). Get your insights in this white paper.
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ATG DWA
Optimizing the E-Commerce Experience
By : ATG DWA Published Date: Nov 23, 2009
A new category of online business optimization services has emerged that can be "bolted on" to existing sites and platforms-like rings around a planet-to boost online revenues and performance without major investments. Read this white paper to find out more.
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ATG DWA
CMOs Plan for Higher Social Media Measurability in 2010
By : Bazaarvoice Published Date: Dec 17, 2009
Today's CMOs have a wide variety of marketing options, and social media - Facebook, Twitter, and other social networks - is playing a huge role in the new ways brands market. At the same time, results matter more than ever, and many CMOs find the link between social initiatives and measurable business results elusive.
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Bazaarvoice
Driving Sales with User-generated Content: How Word of Mouth Impacts Manufacturers Online
By : Bazaarvoice Published Date: Oct 24, 2007
Today's consumer is inundated with advertising. It's so ubiquitous, it becomes ignored. What's more, 75% of people don't believe that companies tell the truth in advertisements, according to Yankelovich, a consumer research company. So, who can speak for a brand and have a real impact? Customers, in their own words.
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Bazaarvoice
Top SEO Requirements for E-commerce Sites: Ensuring that Your Products will be Found Online
By : Bloofusion Published Date: Mar 02, 2010
Use the guidelines outlined in this white paper to help you make the right choice of an e-commerce system or improve your existing one. Selecting the most SEO-friendly software is the one of the most important decision an online shop will make. Having the right shop system to sell your products on the web can mean the difference between being virtually invisible and being able to throw your online doors open wide to your potential buyers.
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Bloofusion
The Saas Advantage for Producing Product Catalogs
By : Catapult. Published Date: Aug 21, 2009
As a software provider for a product information management solution, we were experiencing a myriad of problems supporting and servicing our on premise application – too many versions to maintain, test, install and upgrade. It was becoming increasingly difficult to support our existing customers, let alone sell to new customers.  The following information is a compilation of our research.
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Catapult.
Increasing Revenue with Micro-Targeted Product Recommendations
By : ChoiceStream Published Date: Jan 08, 2009
Assure your online store not only survives but thrives in these challenging economic times.  Download “Increasing Revenue with Micro-Targeted Product Recommendations” by ChoiceStream - the premier personalization service provider.  Learn how personalized product recommendations can increase purchases, revenue and customer loyalty for your online store.
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ChoiceStream
Prevent Identity Theft from Affecting Your Bottom Line by Utilizing Identity Verification.
By : Electronic Verification Systems. Published Date: Aug 21, 2009
Identity Theft is and has been a clear and present danger for consumers and businesses alike. Read this paper to learn how you can prevent identity theft through Identity Verification and how to protect your online business.
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Electronic Verification Systems.
How to maximize conversions for digital campaigns at minimal cost
By : Eyeblaster, Inc. Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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Eyeblaster, Inc.
Return Conversions; How one Metric can change your Entire Company's Culture
By : Fetchback Published Date: Aug 28, 2009
Do you know what your Return Conversion Rate is? Do you even know what that metric measures? FetchBack brings you an insightful White Paper to educate you about this often overlooked metric, and how this one metric can change your entire company's culture and future.
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Fetchback
Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty
By : ForeSee Results Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
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ForeSee Results
American Customer Satisfaction Index Annual E-Commerce Report
By : ForeSee Results Published Date: Feb 07, 2007
Within the e-retail, online auction, e-travel and online brokerage industries, clear leaders are beginning to emerge as certain companies do a better job than others of satisfying their customers. Find out how well e-commerce companies fared in customer satisfaction in this annual report.
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ForeSee Results
Free Shipping: Does It Drive Online Holiday Sales and Long-Term Loyalty?
By : ForeSee Results Published Date: Feb 05, 2007
Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.
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ForeSee Results
Customer Product Reviews: Key to Driving Satisfaction, Loyalty and Conversion
By : ForeSee Results Published Date: Feb 05, 2007
Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don't are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty.
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ForeSee Results
How Sales Go Up When You Stop Selling
By : GoldMail Published Date: Aug 27, 2009
There are three key challenges every sales organization needs to overcome. . People resist being sold to . They hide from you behind voice mail and email . No personal connection can be established This paper will review all three challenges and provide key case studies for how real world sales teams overcame this resistance to increase revenue without chasing buyers.
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GoldMail
Why the Mobile Web is Disappointing End-Users
By : Gomez Published Date: Mar 03, 2010
The mobile web is growing at an unprecedented rate. According to The Nielsen Company web visitors using a mobile device increased from 42.5 million in July 2008 to 56.9 million in July 2009. Due to the increased adoption, faster networks and more capable mobile devices, businesses recognize substantial value and opportunity from the mobile web.
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Gomez
Why Web Performance Matters: Is Your Site Driving Customers Away?
By : Gomez Published Date: Mar 03, 2010
More than ever, your Website's performance matters. The average online shopper expects your pages to load in two seconds or less, down from four seconds in 2006; after three seconds, up to 40% will abandon your site.
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Gomez
When More Website Visitors Hurt Your Business: Are you ready for peak traffic?
By : Gomez Published Date: Mar 03, 2010
A market research study on the impact of poor web performance during peak traffic times on revenue, brand and loyalty.
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Gomez
12 Steps to Ensure Successful SaaS Delivery - Protect revenue, renewals & customer satisfaction
By : Gomez Published Date: Feb 03, 2010
Software-as-a-service (SaaS) continues its fast-paced growth as companies seek shorter deployment times, faster ROI, and more flexible pay-as-you-go pricing. Gartner estimates that this growth is going to continue for the foreseeable future as the market grow to $16 Billion by 2013.
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Gomez
 
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