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Results 1 - 25 of 34 matches |
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Online. Offline. Are They Working In-Line? |
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In October 2006, Alterian conducted its 4th Annual Survey which considered the attitudes and opinions of 540 marketers and marketing services. Alterian’s Annual Survey’s focus was on the relationship between online and offline marketing activity, and exploring the benefits of, and barriers to, integrating digital and more traditional marketing.
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The Three Thorns of B2B Database Marketing |
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The goal of this white paper is to go beyond just the standard technology and provide in-depth information on 2 additional critical companions to technology – data and measurement – that must be integrated to achieve maximum results in B2B database marketing.
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Email Relationship Management, Part 2 |
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Learn more about the power of email in part 2 of this Email Relationship Management white paper. If you are a database marketer looking to leverage email as a channel to increase your ROI, take the challenge.
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Data Collection Strategies for Lifecycle Messaging |
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The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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Create Relevant Campaigns Using Behavioral Analytics |
| By :Bronto |
Published Date: Apr 11, 2008 |
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As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
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How Can Advertisers Control the Quality of their Online Ad Traffic? |
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In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns. Also includes a real advertiser’s perspective on driving better traffic quality. Listen now!
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Web Analytics: ClickTracks JavaScript Data Collector |
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Web analytics buyers need to be aware of the way that data is fed into the analysis system, and the possible dependencies that are created between the website and the analysis engine. Different methods of collection have strengths and limitations related to accuracy, ease of maintenance, data privacy and ownership, scalability, and recurring costs.
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Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot |
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In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
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Understanding and Influencing Online Customer Behavior |
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With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.
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Best Practices for Measuring the Website Contribution to Multi-channel Purchase Behavior |
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To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
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Driving A Single View of The Customer |
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The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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Critical Success Factors Deploying Pervasive BI |
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The goal of pervasive BI applications is to take the data that produced the back office ROI of more than 400% and deliver it to front-line employees in a form appropriate to their job functions – with similar results. There are thousands of business process steps in a typical enterprise where pervasive BI insights can be added. What are leading companies doing with pervasive BI?
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Overcoming Three Challenges Facing the Direct Marketer |
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B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
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5 Steps to Effective Web Measurement |
| By :Omniture |
Published Date: Sep 08, 2006 |
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Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
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B2B Online Marketing Guide: 5 Critical Steps |
| By :Omniture |
Published Date: Oct 20, 2006 |
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Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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Do You Need Integrated Marketing? |
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Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
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Results 1 - 25 of 34 matches |
Sort Results By : Published Date | Title | Company name |
