Home >
> Landing Pages
|
 |
|
|
Landing Page - The specific Web page that a visitor ultimately reaches after clicking a search engine listing is the landing page. Marketers attempt to improve conversion rates by testing various landing-page creative—which encompasses the entire user experience, including navigation, layout and copy.
|
 |
|
Results 1 - 7 of 7 matches |
Sort Results By : Published Date | Title | Company name |
|
|
|
|
Case Study: Continental Warranty |
|
|
The primary objective of Continental Warranty’s existing search advertising efforts was to generate leads by offering free auto warranty quotes on its landing page. By the Spring of 2007 however, Continental Warranty had hit a plateau in the lead capture rate of its paid search campaigns. At the time, the company was averaging 700 web leads per week from 20,000 keyword phrases and was facing serious difficulties increasing its lead volume.
Download Now
|
 |
|
|
|
B-to-B Lead Generation Insights from MarketingSherpa |
| By :Marketo |
Published Date: Jul 31, 2008 |
|
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more. Don’t miss these proven tips—watch the free 30-minute Webcast now.
Download Now
|
 |
|
|
|
Overcoming Three Challenges Facing the Direct Marketer |
|
|
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
Download Now
|
 |
|
|
|
Can Speaking Avatars Help Your Website? |
| By :SitePal |
Published Date: Jun 25, 2007 |
|
Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
Download Now
|
 |
|
|
|
|
|
|
| |
|
|
|
Results 1 - 7 of 7 matches |
Sort Results By : Published Date | Title | Company name |
|
|
<< Start < Previous 1 Next > End >>
|
More Website Development Topics |
Usability, Website Navigation, Landing Pages, Google Adsense, Banner Design, User-Centered Design, Persuasive Architecture, Webforms, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting |
|
|
|
SPECIAL REPORT |
|
Video of the 12 SEO Campaign Killers
|
|
Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis. |
|
|
