Vertical Search, part of a larger subgrouping known as “specialized” search, is a relatively new tier in the Internet search industry consisting of search engines that focus on specific businesses. While Google, Yahoo! and the like will continue to dominate the online consumer search market, research analysts say myriad specialized search engines are emerging to address the particular information needs of niche audiences and professions.
So you’ve come to the point, as it is with many organizations, where you realize you have a problem managing content on your various Web properties. Whether this is being able to quickly and easily create, edit and publish content without the involvement of technical resources or simply building landing pages for your online marketing initiatives, investing in a Content Management System (CMS) reduces costs and helps overcome potential barriers to all your Web communications. A CMS can also simplify site maintenance, ensure usability and consistent corporate branding, accelerate ROI, and bring information overload under control.
