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B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers
By :Oneupweb Published Date: Jun 03, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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Oneupweb
Technology Lead Generation The Way You Want It
By :Find White Papers Published Date: May 07, 2008
Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.

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Find White Papers
Video of the 12 SEO Campaign Killers
By :Fathom SEO. Published Date: Feb 08, 2008
Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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Fathom SEO.
Finally, Highly Qualified Investing Leads
By :InvestBrite Published Date: Jan 28, 2008
Learn how Trade Center needed to reach highly qualified individual investors while educating them on the benefits of their products and services. Read how InvestBrite can help your investment firm get qualified investing sales leads. Read this paper today.
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InvestBrite
Analytics Tips: Wrong Keywords May Be Hazardous To Your Health
By :Engine Ready Published Date: Jun 07, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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Engine Ready
Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot
By :Engine Ready Published Date: Oct 12, 2006
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
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Engine Ready
Your SEO Service, Ethical SEO, and Competitor Monitoring
By :Medium Blue Published Date: Oct 01, 2006
With careful monitoring of competitors’ sites and reporting of any violations of search engine terms of service found, search engine results can in fact be directly affected. Learn how to identify your online competitors as well as common issues that can lead to reportable SEO violations.
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Medium Blue
Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?
By :Medium Blue Published Date: Oct 01, 2006
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.
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Medium Blue
Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link
By :Medium Blue Published Date: Sep 01, 2006
There are a number of guaranteed SEO companies, but many of these guarantees are meaningless and about as useful as leprechaun repellent.  Learn what to look for to avoid being taken advantage of by unscrupulous SEO companies.
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Medium Blue
 
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SPECIAL REPORT
7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.

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