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Ad Serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the web site or advertiser most money, and monitor progress of different advertising campaigns.

Results 1 - 13 of 13 matches Sort Results By : Published Date | Title | Company name
Exclusive Interview: John Nydam & Tom Brennan
By :Melissa Data Published Date: Nov 18, 2008
Tom Brennan and John Nydam explain the Melissa Data and Stalworth partnership, discuss the business problems caused by bad data, and describe how DQ*Plus provides a complete data quality solution for enterprise applications and commercial databases.
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Melissa Data
10 Tips for Webinar Invitations
By :Act-On Published Date: Nov 11, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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Act-On
ROI Accelerator for Marketers: Testing Your Way to Improved ROI
By :Lyris Published Date: Oct 15, 2008
With a well-planned testing program, we can measure the return on investment (ROI) on every campaign. Testing helps us prioritize programs and justify budgets, and it provides a road map of possibilities for future campaigns. The ROI Accelerator discusses the following: Why your company should test, what to test for, how and when to test and how to determine ROI.
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Lyris
Industrial Marketing Decision Maker Kit
By :GlobalSpec Published Date: Oct 13, 2008
Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.

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GlobalSpec
Is a Data Quality Web Service the Right Solution for You?
By :Melissa Data Published Date: Sep 23, 2008
Learn what a Web Service is and how it works, the advantages of using a Data Quality Web Service, the technology assessment for implementation, and several case studies (Saab and other real world case studies) to demonstrate real life successes.
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Melissa Data
Optimizing Marketing and Sales Lead Management with Marketing Automation
By :Marketo Published Date: Sep 19, 2008
This free workbook from the experts at IDC explores common lead management failures and how to prevent them. Learn the 6 lead management stages and what can go wrong with each, along with 4 key trends that are making marketing automation an increasingly appropriate choice. Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor. Don’t let your valuable leads go to waste—download your copy of this IDC workbook now.
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Marketo
Trends in Industrial Marketing 2008
By :GlobalSpec Published Date: Sep 18, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
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GlobalSpec
Marketing To Industrial Professionals
By :GlobalSpec Published Date: Jul 03, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
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GlobalSpec
Generate Revenue with Online Video Ads
By :BrightCove, Inc. Published Date: Apr 03, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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BrightCove, Inc.
How to Convert Eyeballs to Sales with Online Display Advertising
By :AdReady Published Date: Oct 29, 2007
Consumers today spend 95% of their time Online on sites that feature display ads. This white paper gives you 10 tried-and-true how-to’s and helpful insights that go into the making of a top performing online display ad campaign.
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AdReady
The Real Cost of Bad Data: The 1-10-100
By :Melissa Data Published Date: May 21, 2007
What are the long-term costs of bad data? This white paper gives you the answers and tells you how to fix it.
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Melissa Data
Hitwise U.S. News and Media Report
By :Hitwise Published Date: Apr 30, 2007
This report provides an overview of the News and Media Landscape in the U.S., and the impact of Web 2.0.
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Hitwise
The Infinitely Complex Online Sale
By :[x+1] Published Date: May 01, 2006
Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.

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[x+1]
 
Results 1 - 13 of 13 matches Sort Results By : Published Date | Title | Company name
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SPECIAL REPORT
Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo
In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent!  Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime.  Find out what lead management can do for your company. View this free Webcast now.

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