 |
|
Results 1 - 25 of 41 matches |
Sort Results By : Published Date | Title | Company name |
|
|
Your Reputation Holds the Key to Deliverability |
|
|
Twenty percent of legitimate email never reaches the inbox. Blame the ISPs’ ongoing fight against spam—and then, look in the mirror. Today, your sending practices play the major role in determining whether or not your email makes it to the inbox.
Download Now
|
 |
|
|
|
Return Path Q2 2008 Reputation Benchmark Report |
|
|
The Return Path Reputation Benchmark Report describes actual email performance data for a sample of IP addresses pulled from our cooperative reputation database. We created this report to help quantify the volume of email sent, the quality of the servers sending those messages and how that quality influences deliverability performance.
Download Now
|
|
|
|
|
Tactics to Combat and Manage ISP Image Blocking |
|
|
Spam is evil and has ruined a lot of what makes email so effective (and fun!). One perfect example among many: When spammers started including pictures that might not be appropriate for all viewing audiences, ISPs and software makers responded by disabling images altogether by default. And marketing email suffered.
Download Now
|
|
|
|
|
|
|
Managing Your Online Brand Reputation |
|
|
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
Download Now
|
 |
|
|
|
Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns |
| By :Bronto |
Published Date: Jun 04, 2008 |
|
Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.
Download Now
|
 |
|
|
|
A Guide to Effective Email Acquisition |
|
|
This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
Download Now
|
 |
|
|
|
Increasing Email Deliverability: Getting Email to the Inbox |
|
|
Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
Download Now
|
 |
|
|
|
Driving ROI Through Email Relevance |
|
|
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
Download Now
|
|
|
|
|
|
|
Assembling a Quality Email Marketing Team |
|
|
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
Download Now
|
 |
|
|
|
Improving Data Quality with Real-Time Web Services |
|
|
Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them.
Download Now
|
 |
|
|
|
Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters |
| By :Listrak |
Published Date: May 29, 2007 |
|
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
Download Now
|
 |
|
|
|
How and Why To Switch Email Service Providers |
|
|
There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
Download Now
|
 |
|
|
|
Email Relationship Management, Part 2 |
|
|
Learn more about the power of email in part 2 of this Email Relationship Management white paper. If you are a database marketer looking to leverage email as a channel to increase your ROI, take the challenge.
Download Now
|
 |
|
|
|
|
|
|
|
|
|
Email Marketing Is a Science |
|
|
Success can be achieved by mixing up the right ingredients: list, offer, creative, format, timing. Learn about the obstacles in today's technology and how you can achieve email marketing success.
Download Now
|
 |
|
|
|
|
|
|
|
Getting Started with Email Marketing |
| By :Infacta |
Published Date: Jan 22, 2007 |
|
In this series, we will provide an overview on email marketing, offer tips to help make your e-mail marketing campaigns more successful, review the tools necessary for effective email marketing and expose email marketing mistakes to avoid.
Download Now
|
 |
|
|
|
|
|
How to Build Effective Email Subscription Lists |
| By :Infacta |
Published Date: Jan 22, 2007 |
|
Online consumers demand relevance, so list builders must focus on building large, highly-relevant lists rather than just gathering a bunch of email addresses. In this article, the author will discuss list size, registration methods, data collection and permission requirements.
Download Now
|
|
|
|
|
|
| |
|
|
|
Results 1 - 25 of 41 matches |
Sort Results By : Published Date | Title | Company name |
