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Content Personalization - Web pages are personalized based on the interests of an individual. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed. The term customization is used instead when the site only uses explicit data such as ratings or preferences. |
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Results 1 - 18 of 18 matches |
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The Business Case for a Web Content Management System |
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So you’ve come to the point, as it is with many organizations, where you realize you have a problem managing content on your various Web properties. Whether this is being able to quickly and easily create, edit and publish content without the involvement of technical resources or simply building landing pages for your online marketing initiatives, investing in a Content Management System (CMS) reduces costs and helps overcome potential barriers to all your Web communications. A CMS can also simplify site maintenance, ensure usability and consistent corporate branding, accelerate ROI, and bring information overload under control.
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Customer Centric Messaging - What You Need To Know |
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In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
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Staying of Top of Web 2.0 Communities with a Content Management System (CMS) |
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Web 2.0 has lead to a staggering degree of innovation and participation that raises the question of how do organizations built in the 1.0 age adapt to this. Web sites have to provide the freedom to tweak, reorganize, add and customize content in ways that users want. This White Paper will cover the advantages of user-generated content, the challenges of monitoring the open communication platform of Web 2.0, and using a CMS to thelp maintain consistency across different digital assets.
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Increasing Email Deliverability: Getting Email to the Inbox |
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Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
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Driving ROI Through Email Relevance |
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This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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Application Brief: Localize Your Advertising and Web Content |
| By :Quova |
Published Date: Jan 10, 2008 |
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Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
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Can Speaking Avatars Help Your Website? |
| By :SitePal |
Published Date: Jun 25, 2007 |
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Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
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eCommerce 3.0: How eCommerce Becomes a Uniquely Great Experience |
| By :Scene7 |
Published Date: Jan 10, 2007 |
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This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
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Bringing Humanity Back to the Web |
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In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Personal and Dynamic Email Campaigns |
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"Personal and Dynamic Email Campaigns" provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!
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How Does Your Marketing Fit in the Customer Lifecycle? |
| By :eROI |
Published Date: Oct 01, 2006 |
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Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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Driving A Single View of The Customer |
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The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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Five Steps to Achieving Precise Customer Targeting Online |
| By :[x+1] |
Published Date: May 01, 2006 |
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Today, the online customer touch point is the life's blood for the bulk of consumer-focused companies. In order to maximize a site's performance, it is imperative that the most robust, consumer-centric analytics be applied to the site to ensure the optimal experience for existing customers, as well as prospective ones. Read more about effective targeting now.
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![[x+1]](http://www.emarketingpapers.com/images/userlogo/39_logo_xplus_main.gif) |
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Behavioral Targeting: Manifestation of Accountability |
| By :[x+1] |
Published Date: May 01, 2006 |
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Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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Selecting an Enterprise-Level Email Marketing Vendor |
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In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.
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Results 1 - 18 of 18 matches |
Sort Results By : Published Date | Title | Company name |
Home >
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More Website Development Topics |
Usability, Website Navigation, Landing Pages, Google Adsense, Banner Design, User-Centered Design, Persuasive Architecture, Webforms, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting |
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SPECIAL REPORT |
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Improve Lead Generation and Clean up Your Pipeline
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Brought to you by Genius.com, the result of surveying over 2000 sales and marketing professionals, this whitepaper includes metrics on lead quality, lead quantity, opportunity prioritization, as well as key steps for improving your numbers. |
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