As domain names became attractive to marketers, rather than just the technical audience for which they were originally intended, they began to be used in manners that in many cases did not fit in their intended structure. As originally planned, the structure of domain names followed a strict hierarchy in which the top level domain indicated the type of organization and addresses would be nested down to third, fourth, or further levels to express complex structures, where, for instance, branches, departments, and subsidiaries of a parent organization would have addresses which were subdomains of the parent domain.
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know. Download Now
The right domain name can mean the difference between success and failure. Find out how to get it right the first time by following five simple steps. Download Now
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent! Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime. Find out what lead management can do for your company. View this free Webcast now.
