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Google is the most used search engine on the web with a 54% market share, ahead of Yahoo! (23%) and Windows Live Search (13%). However, independent estimates from popular sites indicate that more than 80% of search referrals come from Google, with Yahoo! a distant second and Windows Live Search occupying barely 5%. The Google search engine receives about a billion search requests per day. |
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Results 1 - 8 of 8 matches |
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Chinese Search Engine Engagement |
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Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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Enquiro Survey: How Business to Business (B2B) Purchasers Buy |
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The objective of the survey, conducted with over 1000 B2B buyers, was to discover how people research B2B buying decisions online and how this varies by role within a company and by purchase phase. How do people navigate from awareness, through research and negotiation phases to the actual purchasing decision? What is the balance between online and offline influences? Do purchasers use search engines, and if so, which search engines and why?
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iProspect Blended Search Results Study |
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The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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Target Google's Top 10 to Sell Online |
| By :Oneupweb |
Published Date: Feb 04, 2005 |
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Oneupweb's broad study, Target Google's Top 10 to Sell Online, demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.
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The Brand Lift of Search |
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More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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Results 1 - 8 of 8 matches |
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More Search Engines Topics |
Vertical Search, Local Search, Internal Search, Mobile Search, RSS And Feed Directories, Google, Yahoo, MSN / Live Search, Directories, Classified Advertising, Paid Inclusion |
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SPECIAL REPORT |
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7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts
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It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success. |
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