Marketing

A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.

As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.

Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...

Is it time for you to try new email templates, but you just don't have the resources to develop them yourself? Are you uncertain whether your designs are built to ensure delivery of your emails? Whether you are marketing to consumers or businesses, Lyris has tried and true email templates to help you upgrade your efforts and get better results without delay.

Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.

If you've downloaded this guide then you already know how a live chat implementation can simultaneously help your business cut support costs and boost online conversions. If you've started investigating solutions then you also know there are a confusing number of choices available. The ten questions listed below can help you to find the right product for your business.

This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.

A response to Chapter 5 (Why Satisfaction Surveys Fail), of Fred Reicheld's "The Ultimate Question", this white paper clearly illustrates the importance of tuning into the voice of the customer.

Do you know how to manage the online buzz? This dna13 white paper will show you how to use your consumer's engagement with social media to your advantage, and prevent your company from becoming a victim of slanderous online conversations.

Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.

Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.

When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and webinars make up the bulk of ads for emedia's online properties and the solo emails sent once a week to subscribers. See what pops, and what lays an egg.

Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.

Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.

Software-as-a-service (SaaS) continues its fast-paced growth as companies seek shorter deployment times, faster ROI, and more flexible pay-as-you-go pricing. Gartner estimates that this growth is going to continue for the foreseeable future as the market grow to $16 Billion by 2013.

Regular usage of Salesforce CRM is important to driving full adoption. To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.

Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.

The latest report by Experian Marketing Services provides critical data and trend information spanning the marketing ecosystem, presenting marketers with a more complete and accurate understanding of the digital consumer. This report has key customer data statistics and tips for digital marketers as well as insight on the multichannel attitudes and behaviors of consumers today.

Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.

Poorly run Web site redesign RFPs are costing B2B companies significant time and budget. Get your RFP process off to the right start using proven framework that provides critical insight on a vendor's core capabilities and creativity relative to your business needs.

As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that sell stuff. In this white paper, I'll recommend several ways to transform your Web site into a lead generation machine with an approach White Horse calls distributed content marketing.

B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   

Guidant Financial Group's 401(k) Small Business Financing plan allows you to invest IRA and 401k funds into a business or franchise. No early distribution taxes or fees.

The right domain name can mean the difference between success and failure. Find out how to get it right the first time by following five simple steps.

Read this paper to learn 5 practices that ensure the collaboration solution you choose will give you the significant business results you are seeking. Collaboration solutions can accelerate cycle times by 30% across virtually every business function. These results may be critical to survival in difficult economic times, and the right collaboration solution is the single most effective way to get them.