Affiliate marketing is the use by a Web site that sells products of other Web sites, called affiliates, to help market the products. Amazon.com, the book seller, created the first large-scale affiliate programme and hundreds of other companies have since followed.
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
