Search Engines

Here are 10 principles to follow in order to build an effective human capital plan for your organization.

Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.

What is click fraud?  Who is committing it?  Why should you be concerned about your paid search campaigns?  Learn how to identify if you are at risk with this special report from Click Forensics.

The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.

Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.

Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.

With the growth of online video, B2B marketers are using video as part of their inbound and outbound marketing strategies — from SEO to banner advertising — improving overall results and increasing returns from their marketing investments. Learn proven approaches and practical examples of the ways B2B Marketers can grown their business through the effective use of online video in both inbound and outbound marketing initiatives.

Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?

Changes in customer behavior, contact saturation, and the emergence of new digital channels are forcing marketers to identify new ways to acquire, retain, and grow customers. Organizations that have embraced analytics to inform and evaluate campaigns, drive contact strategies, and ultimately enhance customer experiences have seen improvements in overall marketing effectiveness and ROI.

In sales and marketing - only two things matter: •Getting people's attention, and •What you tell them when you have it

This white paper discusses best starting points and key factors of determining a website strategy, as well as how to avoid common pitfalls of the process.

Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.

This white paper outlines how managers can determine whom to keep, how to treat those who leave, and what to do to retain those necessary to the organization.

When referring to email marketing, the terms "relevance"; and"engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity.

Get the five tips you need to deliver great PR for less money.  Leverage the latest PR tools to help you accelerate the impact of your PR initiatives, while being budget conscious.

A White Paper on a Critical but Too-Often-Overlooked Step in the B2B Lead Generation Process.

The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.

You get it. You love it. But now you're in the position of asking for budget or permission or both to cover your social media implementation plans. You want to make sure the boss knows that other companies have done it successfully, that the learning curve is brief, that the tools are inexpensive, and that this isn't a terrible resource suck (or if it is, just how does that work?). Attend this free webinar to learn how to convince your boss the value of social media and how to implement it for your business.

There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.

Marketing Integration should not be seen with an end result of a Utopia, but instead as one ongoing process.  It can be increased through small integration of on-line and off-line processes that in the end will lead to a better understanding of one's market and financial decisions.

Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.

Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.

Learn how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.

Our whitepaper shows you the key indicators to look out for when assessing your agency relationship.

This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.