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Results 1 - 25 of 34 matches |
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5 Steps to Effective Web Measurement |
| By :Omniture |
Published Date: Sep 08, 2006 |
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Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
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5 Ways You May Be Hindering Your Own Multivariate Tests |
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If you're like many web marketers, there's so much you've wanted to test to optimize your site. But there are at least five things that you might be doing that could be hindering the success of your tests. Find out how you can improve your multivariate test results to maximize the success of future campaigns in this presentation by SiteSpect.
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B2B Online Marketing Guide: 5 Critical Steps |
| By :Omniture |
Published Date: Oct 20, 2006 |
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Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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Best Practices for Measuring the Website Contribution to Multi-channel Purchase Behavior |
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To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
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Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot |
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In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
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Create Relevant Campaigns Using Behavioral Analytics |
| By :Bronto |
Published Date: Apr 11, 2008 |
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As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
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Critical Success Factors Deploying Pervasive BI |
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The goal of pervasive BI applications is to take the data that produced the back office ROI of more than 400% and deliver it to front-line employees in a form appropriate to their job functions – with similar results. There are thousands of business process steps in a typical enterprise where pervasive BI insights can be added. What are leading companies doing with pervasive BI?
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Data Collection Strategies for Lifecycle Messaging |
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The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success |
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If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. Download this white paper to find out how you can evaluate the effectiveness of your web site using these 3 tips.
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Do You Need Integrated Marketing? |
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Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
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Driving A Single View of The Customer |
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The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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Email Relationship Management, Part 2 |
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Learn more about the power of email in part 2 of this Email Relationship Management white paper. If you are a database marketer looking to leverage email as a channel to increase your ROI, take the challenge.
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Hosted Web Analytics Versus Server Log Files |
| By :VisiStat |
Published Date: Feb 01, 2006 |
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Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
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How Can Advertisers Control the Quality of their Online Ad Traffic? |
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In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns. Also includes a real advertiser’s perspective on driving better traffic quality. Listen now!
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Introduction to Multivariate Testing |
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Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization.
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Left and Right Brain Marketing |
| By :[x+1] |
Published Date: May 01, 2006 |
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Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
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Results 1 - 25 of 34 matches |
Sort Results By : Published Date | Title | Company name |
