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<title><![CDATA[www.emarketingpapers.com/Search Engines/Paid Inclusion]]></title>
<description><![CDATA[Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.]]></description>
<link>http://www.emarketingpapers.com/search-engines/paid-inclusion/</link>
<item>
<title><![CDATA[PPC vs. SEO - The Final Battle]]></title>
<link>http://www.emarketingpapers.com/whitepaper1502/</link>
<pubDate>2008-02-12 00:00:00</pubDate>
<description><![CDATA[As an online marketer, what keeps you up at night? For a lot of us, it&#39;s the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.]]></description>
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<item>
<title><![CDATA[Analytics Tips: Wrong Keywords May Be Hazardous To Your Health]]></title>
<link>http://www.emarketingpapers.com/whitepaper193/</link>
<pubDate>2007-06-07 00:00:00</pubDate>
<description><![CDATA[Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.]]></description>
</item>
<item>
<title><![CDATA[7 Ways to Stop & Prevent Click Fraud - A Special Report]]></title>
<link>http://www.emarketingpapers.com/whitepaper1524/</link>
<pubDate>2007-10-24 00:00:00</pubDate>
<description><![CDATA[What is click fraud?&nbsp; Who is committing it?&nbsp; Why should you be concerned about your paid search campaigns?&nbsp; Learn how to identify if you are at risk with this special report from Click Forensics.]]></description>
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<item>
<title><![CDATA[Why Paid Search Campaigns Often Fall Short of their Volume Targets]]></title>
<link>http://www.emarketingpapers.com/whitepaper1522/</link>
<pubDate>2008-06-23 00:00:00</pubDate>
<description><![CDATA[One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.&nbsp; However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.]]></description>
</item>
<item>
<title><![CDATA[How to Boost Your Earnings Per Click - A Special Report for Publishers and Ad Networks]]></title>
<link>http://www.emarketingpapers.com/whitepaper1525/</link>
<pubDate>2007-11-30 00:00:00</pubDate>
<description><![CDATA[The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics. ]]></description>
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